Impossible Plant Based Beef Ground - 12oz
$6.99 ($0.58/ounce)
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Related Categories
Discover more options
4.6 out of 5 stars with 790 reviews
quality: 4.41 out of 5
taste: 4.43 out of 5
value: 4.28 out of 5
84% would recommend
151 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
23 January, 2026Verified purchase
(no review title)
Label said it expires in two days yet it smelled rotten, I trusted the label and still ate it and I cannot leave the bathroom today ughhhh. Never again.
4 out of 5 stars
Thumbs up graphic, would recommend
22 January, 2026Verified purchase
Bad batch
Great product usually but received a bad package from Target pickup order. Package was expanded and ready to explode, obviously something was terribly wrong. We live 2 hrs away so no returning. Took a loss and threw it in the garage.
1 out of 5 stars
Thumbs down graphic, would not recommend
31 December, 2025Verified purchase
(no review title)
Target sold expired meat to me is a month old. Now I’m out $14.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 December, 2025
Not 100% plant based per labeling; animal product
This product includes animal meat per the manufacturer’s labeling.
5 out of 5 stars
Thumbs up graphic, would recommend
29 December, 2025Verified purchase
Better than Beef
Tastes and looks just like beef, but is SOOOOO much better for the environment! It smells a little like chocolate when you cook it which is odd at first, but just part of the charm now. Get with it and try Impossible ground beef today! I've used it for tacos, chili, and more!
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase
(no review title)
I no longer eat beef and this is a great alternative.
1 out of 5 stars
8 October, 2025Verified purchase
Bad
Taste horrible would not buy
1 reply from Impossible Foods team team - 4 months ago
We're so sorry to hear Impossible Beef missed the mark for you! We appreciate you letting us know. If you'd be willing to connect with us further, please reach out to us via the 'Contact Us' form on our website.
1 out of 5 stars
24 September, 2025
Expired
Delivery service and product was expired
1 reply from Impossible Foods team team - 4 months ago
We're so sorry to hear about this! If you're open to it, please reach out to us via the 'Contact Us' form on our website. We're here to help.
3 out of 5 stars
22 September, 2025
originally posted on influenster.com

Surprisingly not bad!
[This review was collected as part of a promotion.] I was skeptical about trying this Impossible Beef Meat but surprisingly it’s not bad! I decided to use it for a baked ziti and you couldn’t tell it was made from plants. The 12 oz pack made enough for a whole pot of ziti.
4 out of 5 stars
21 September, 2025
originally posted on influenster.com

Tasty and Juicy Plant-Based Patties
[This review was collected as part of a promotion.] I tried the Impossible plant-based patties and was pleasantly surprised! When cooking, they looked and sizzled just like real beef, and the texture came out juicy and satisfying. The flavor is hearty and works perfectly for burgers or other creative dishes. I used them in a fun meal with fries, guacamole, and toppings, and they held up great. Even non-vegetarians in my family enjoyed them. The only small downside is that they’re a bit oily when cooking, so I recommend using a non-stick pan and letting some of the oil drain. Overall, a tasty and versatile plant-based option that makes it easy to enjoy a “meaty” meal without the meat.
5 out of 5 stars
Thumbs up graphic, would recommend
17 September, 2025Verified purchase
Best Price for this product at Target
All other grocery stores sell this for $2-3 more dollars than target. This is my go to spot to get this product
5 out of 5 stars
15 September, 2025
originally posted on influenster.com

Give it a try!
[This review was collected as part of a promotion.] I used this to make some tacos and it actually came out pretty good. I was kind of scared going in as this was my first time trying impossible meat. But I must say, it actually was a great meat alternative and didn’t have any issues. I would recommend giving it a try. My family didn’t even notice the difference.
5 out of 5 stars
Thumbs up graphic, would recommend
15 September, 2025Verified purchase
Excellent taste and value
Excellent taste and value. No soy isolates, which is appreciated. Easy to make.
4 out of 5 stars
10 September, 2025
originally posted on influenster.com

Basically the same as beef but not!
[This review was collected as part of a promotion.] I recently had the opportunity to try the Impossible Meat beef, and it was an interesting experience. The product came in a square-shaped package, much like a pre-made hamburger patty you'd find at a fast-food restaurant like Wendy's. Inside, the meat itself is made from processed plants and, while it's designed to mimic ground beef, it has a texture that is much smoother, almost like a paté. For my first time using it, I incorporated the Impossible Meat into a Hamburger Helper tomato basil meal kit. The taste was surprisingly similar to beef, which was a nice surprise, but I did notice it browned up more like ground chicken. There's also a subtle sweetness to the meat. Since I added a generous amount of Italian seasoning to the dish, it was a bit difficult to discern the standalone flavor, but the overall taste of the finished meal was quite good. In conclusion, I'd recommend Impossible Meat if you're looking to reduce your meat consumption a few times a week for ethical or vegetarian reasons. It's a solid alternative that holds up well in a meal like Hamburger Helper.
5 out of 5 stars
10 September, 2025
originally posted on influenster.com

Why this kinda good
[This review was collected as part of a promotion.] I’ve never tried impossible before because I am a meat eater, but this is pretty good. When I opened the package, it definitely smelled like beef. Cooked, the texture feels like… a beef breakfast patty from like a diner. The part touching the pan kinda melds together instead of staying lumpy like ground beef. Unsure if that’s because of how I flattened it on the pan. I don’t hate it. Tastes umami and like meat… but not exactly the same as fresh ground beef. Again, I don’t hate it. All in all, I would buy this again.
5 out of 5 stars
9 September, 2025
originally posted on influenster.com

Tasty
[This review was collected as part of a promotion.] I wasn’t sure if I would like this because I usually eat the real thing. I made tacos out of it and it was so delicious without that heavy feeling and all the extra grease and fat. Tons of healthy protein. I would definitely purchase again and I love this healthy alternative
5 out of 5 stars
6 September, 2025
originally posted on influenster.com

tastes just like real beef
[This review was collected as part of a promotion.] This was my first time trying impossible beef and I must say I was impressed! I didn’t think I would like it as much as I did. It has the taste and texture of real beef. You feel like you’re just eating the meat itself. My mom and I used it to make some Armenian style hamburgers and they were just delicious. I think they nailed it with this one.
5 out of 5 stars
4 September, 2025
originally posted on influenster.com

Very tasty and good
[This review was collected as part of a promotion.] Impossible Ground Beef is a tasty plant-based alternative that cooks and tastes remarkably like real beef. The texture is satisfying, and the flavor is good. I like using it on tacos, as a burger, or in my pasta. I love that I can enjoy a meatless dish without sacrificing taste.
5 out of 5 stars
2 September, 2025
originally posted on influenster.com

A good meat substitute
[This review was collected as part of a promotion.] I wasn’t expecting much from a meat substitute but I was pleasantly surprised by the taste. Easy to cook and prepare. The texture takes a minute to get used to but was not unpleasant.
4 out of 5 stars
23 August, 2025
originally posted on influenster.com

Fun to try
[This review was collected as part of a promotion.] I made this meatloaf with this and really enjoyed it. I’m not a vegan and it taste decent to me. It is pretty expensive so probably would not purchase again but was fun to try!