Impossible Plant Based Beef Ground - 12oz

Smelled AWFUL. Opened this to use in some stuffed bell peppers and this stuff smelled rancid. It wasn’t set to expire until 3 more days so I’m not sure what was wrong with it but never again

I loved that at pickup, the meat was cold! It’s the best substitute for meat.

Essential staple that must be in the freezer at all times! Does the job replacing beef or turkey in every ground meat recipe (esp if you add Worcestershire sauce) from burgers to shepherds pie. Never go anywhere ❤️

Weird taste, and very dry

This is a staple in our family

I've tried almost every brand out there and this is hands down the family favorite. It makes the best hamburgers that don't fall apart! It's also excellent in tacos, spaghetti, and hamburger helper style dinners. I can't recommend it enough!

It was kid approve! :) tasted very good and turned out amazing

So glad Target carries this. Tastes good and can be made into burger patties, meatballs, or whatever.

Taste Good and No Victim as it's plant based amazing it's a feel good moment as well the best available

I have purchased this product in the past from target with no issues this particular time when I open the package, the meat was discolored and there was such a foul odor coming from it that I had to throw it outside. You can smell it throughout the house probably won’t purchase this again.

Loved how easy this was to cook and it easily crumbled to be the same texture as ground beef. I made Korean “beef” bowls and they were delicious!

I bought this to make sloppy joes! When I opened it the terrible smell hit me. I thought that once I added my seasonings it would be better but it got worse as I continued to cook. I then realized that something so foul smelling does not belong in me nor my family’s body. I threw it away and had to take it out immediately because the smell was so bad.

Absolutely disgusting. Smelled and had disgusting white stuff that looked like pieces of teeth in it. Called target to get a refund. They wanted me to bring it back. It’s already in my garbage.

Not good. Beyond burgers are so much better! It was fine for making tacos, though.

Where are the plants? These burgers are made from processed soy and fats. No whole plant foods. Gives me hot flashes due to the processed soy product. Never again will I eat fake meat.

Good stuff. Cooks up like ground beef but um why does it always smell a little. Gross. It's not gone off or past date it always smells wack when raw. Smells good once cooked. I haven't cooked real beef in years but I remember that also smelling yucky raw. I like it in chili and tacos and for burgers

Smelled awful. Turned to mush when I cooked it. Threw it out.

This particular Impossible product is the full fat version not the 33% less fat version that was sold before, so just beware. It’s a lot of saturated fat. I use the 33% less fat version regularly in chilli, pasta sauce, even meat loaf and burgers and rely upon it. But having the question about how long it is safe to eat, it doesn’t make sense that you have to eat before the use by date if it’s frozen, then eaten within a week of thawing.

Made meatloaf with this stuff. It was incredible. Will be buying a lot more.

I like that the manufacturer did an amazing job making it look like beef. I couldn't stand the smell when I cooked it. My husband and I felt we couldn't eat it.