In Pursuit of the Common Good - by Paul Newman & A E Hotchner (Paperback)

About the Book

This is the wonderful story of how Newman and Hotchner created and promoted abestselling brand of all natural foods, and established a new way to make theworld a better place--by giving away the profits.

Book Synopsis

An entertaining, accessible history of the iconic Newman's Own brand that also serves as a roadmap for foundations and charitable organizations looking to do the most good they can with what they have.

Shameless exploitation has never been more fun nor done more good for more people than when done by Newman's Own--the first green food company to use all-natural ingredients, and still the most successful.

It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimillion-dollar company that gives all its profits to the less fortunate without spending money on galas, mailings, and other expensive outreaches.

Told in alternating voices, Newman and Hotchner have written a zany tale that is a business model for entrepreneurs, an inspirational book, and just plain delightful reading.

About the Author

Paul Newman, cofounder of Newman's Own and The Hole in the Wall Gang, was a major motion picture actor. Paul Newman died in 2008.
A.E. Hotchner, cofounder of Newman's Own and The Hole in the Wall Gang, is the author of international bestseller Papa Hemingway and such memoirs as Looking for Miracles and King of the Hill, which was adapted into an award-winning film by Steven Soderbergh. He lives in Westport, Connecticut.