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Industrielles Marketing - by Marc Kuhn & Yvonne Zajontz (Paperback)
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About this item
Highlights
- In diesem Buch bilden Geschäftstypen den übergeordneten Bezugsrahmen.
- Author(s): Marc Kuhn & Yvonne Zajontz
- 267 Pages
- Business + Money Management, Management
Description
Book Synopsis
In diesem Buch bilden Geschäftstypen den übergeordneten Bezugsrahmen. Die einzelnen Marketinginstrumente (strategisch und operativ) werden jedoch zunächst losgelöst erörtert. Innerhalb des jeweiligen Instruments werden dann Spezifika im Hinblick auf die unterschiedlichen Geschäftstypen diskutiert. Eine starke unternehmenspraktische Ausrichtung wird dadurch erreicht, indem die dargestellten Instrumente des Industriegütermarketings um praktische Fallbeispiele ergänzt werden. Das Buch richtet sich an Studenten der Betriebswirtschaftslehre und des Wirtschaftsingenieurwesens an Berufsakademien, Fachhochschulen und Universitäten sowie an Praktiker aus den Fachrichtungen Vertrieb und industrielles Marketing.Review Quotes
"(...) finden Praktiker durchaus wertvolle Ratschläge. getAbstract empfiehlt das Werk allen Studenten, Vertriebsexperten und Marketingfachleuten, die einen Überblick über die speziellen Methoden des Industriegütermarketings gewinnen wollen." (getAbstract, 3.11.2011)
Dimensions (Overall): 9.61 Inches (H) x 6.69 Inches (W) x .56 Inches (D)
Weight: .95 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 267
Genre: Business + Money Management
Sub-Genre: Management
Publisher: De Gruyter Oldenbourg
Format: Paperback
Author: Marc Kuhn & Yvonne Zajontz
Language: German
Street Date: July 27, 2011
TCIN: 1006379543
UPC: 9783486589955
Item Number (DPCI): 247-14-1681
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.56 inches length x 6.69 inches width x 9.61 inches height
Estimated ship weight: 0.95 pounds
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