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L'Oreal Paris Infallible 32HR Fresh Wear Foundation with SPF 25 - 1 fl oz - 2 of 4L'Oreal Paris Infallible 32HR Fresh Wear Foundation with SPF 25 - 1 fl oz - 3 of 4L'Oreal Paris Infallible 32HR Fresh Wear Foundation with SPF 25 - 1 fl oz - 4 of 4
L'Oreal Paris Infallible 32HR Fresh Wear Foundation with SPF 25 - 1 fl oz - 1 of 4

L'Oreal Paris Infallible 32HR Fresh Wear Foundation with SPF 25 - 440 Natural Rose - 1 fl oz

60 Questions
$14.99 ($14.99/fluid ounce)See 1 deal for this item

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At a glance

About this item

Highlights

  • Lightweight Breathable Longwear: This vegan liquid makeup foundation provides medium to buildable full coverage and a natural finish available in over 30 shades; Ultra-thin, breathable liquid goes on smoothly for a healthy-looking complexion; Color stays true and blends in evenly
  • Advanced formula: The formula's three oil absorbers resist sweat and transfer; SPF 25 to protect, non-comedogenic vegan makeup that is suitable for all skin types; Feel confident all day with up to 32 Hour Fresh Staying Power
  • Foundation for Every Skin Type: Matte foundation ideal for oily skin, hydrating full coverage foundations ideal for dry skin and everything in between; Match your skin tone and identify the formula that works best for you
  • All Things Beauty: Keep your beauty stash stocked with the best; We have a variety of products to help you achieve any look - whether you need eye makeup for a killer cat eye or face makeup for a flawless complexion
  • L'Oreal Innovation: As the biggest beauty brand in the world, we have an unparalleled commitment to combining the latest in technology with the highest in quality for the ultimate in luxury beauty

Description

Introducing our breakthrough longwear liquid makeup foundation. Up to 32HR Fresh Wear Foundation provides medium-to buildable full coverage that lasts all day and allows the skin to breathe. The formula's three oil absorbers resist sweat and transfer. The ultra-thin liquid goes on smoothly to give a fresh, healthy-looking complexion that lasts. Color stays true and blends in evenly, so your makeup looks fresh all day. Non-comedogenic and formulated with SPF, this foundation is suitable for all skin types.

Instructions: Apply all over the face with your fingers or a brush or use a beauty sponge to blend.

Tattoo Cover Up with Infallible in 5 Simple Steps

Step 1. Prime Your Tattoo
Before moving on to the concealing portion of hiding your tattoo, it’s important to prep the area for makeup application with a makeup primer. Primer creates a smooth base so the rest of your makeup can apply seamlessly, and it extends the wear time. Apply an even layer of the L’Oréal Paris Prime Lab Up to 24H Matte Setter to your tattoo and the surrounding area. If you’re using a color-correcting primer like L’Oréal Paris Prime Lab Up to 24H Dullness Reducer, use that in place of a mattifying primer.

Step 2. Use a Color Corrector
Next, take your orange color-correcting concealer and apply a generous layer to conceal your tattoo. Blend it out with a damp makeup sponge.

Step 3. Apply Foundation and Blend with a Makeup Sponge
Use your finger to dab the foundation onto the color-corrected area of skin, then, use a makeup sponge to create an even, seamless tattoo cover up makeup waterproof blend. Remember to blend outwards so the concealed area matches the rest of your skin.

Step 4. Follow Up With Concealer
Next, build up the coverage with tattoo concealer and blend with your makeup sponge. Be sure to use a shade that most closely matches your skin tone for a seamless look.

Step 5. Set With Powder and Setting Spray
We’re betting that you want your tattoos to stay covered until you’re ready to wash your makeup off, which means it’s a good idea to set everything with a face powder and setting spray. Use a face powder like the L’Oréal Paris Infallible Up to 24H Fresh Wear Foundation in a Powder for extra coverage and a smudge-resistant, long-wearing finish. Then, give the tattoo cover up makeup a few spritzes of the L’Oréal Paris Infallible 3-Second Setting Spray Setting Spray to lock everything in place.

Packaging May Vary. What you receive may not be what is reflected on site.
Suggested Age: Adult Use Only
Health Facts: Vegan, Animal By-Product-Free
Color Finish: Natural
Color Palette: Medium Tones
Skin Tone: All Skin Tones
Skin Undertone: Warm
Product Form: Liquid
Cosmetic Coverage: Buildable, Full
Beauty Purpose: Sun Protection, Hydrating
Recommended Skin Type: Very Dry, Oily, Acne-Prone, Normal, Dry, Combination, Mature
SPF: 25
Features: Sweat-Resistant, Lightweight, Long Lasting
TCIN: 75563580
UPC: 071249382196
Item Number (DPCI): 052-04-0265
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

inactive ingredients: water, dimethicone, isododecane, alcohol denat., trimethylsiloxysilicate, butylene glycol, peg-10 dimethicone, perlite, synthetic fluorphlogopite, nylon-12, isopropyl lauroyl sarcosinate, diisopropyl sebacate, disteardimonium hectorite, hdi/trimethylol hexyllactonecrosspolymer, bis-peg/ppg 14/14 dimethicone, magnesium sulfate, aluminum hydroxide, phenoxyethanol, disodium stearoyl glutamate, hydrogen dimethicone, dipentaerythrityl tetrahydroxystearate/tetraisostearate, fragrance, silica silylate, acrylonitrile/methyl methacrylate/vinylidene chloride copolymer, tocopherol, hexyl cinnamal, silica, isobutane, benzyl salicylate, linalool, alpha-isomethyl ionone, benzyl alcohol, bht, citronellol, may contain: titanium dioxide, iron oxides, ferric ammonium ferrocyanide, g2025055, fil b224547/l

Shipping details

Estimated ship dimensions: 1.09 inches length x 1.1 inches width x 4.69 inches height
Estimated ship weight: 0.24 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: the bottom of my bottle says "70" is there a specific shade that has that number on the bottom? my label tore off and i don't know the shade!

submitted by riley - 3 years ago
  • A: Hi there riley! Thank you for reaching out to us about the Infallible 24HR Fresh Wear Foundation with SPF 25, sady we do not have a shade 70 in the current line. We would like to assist you in finding the best suited product for you, please call us at 1-800-322-2036 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: Hey Riley, Great question! Unfortunately, 70 is not a shade in the L'Oreal Paris Infallible 24HR Fresh Wear Foundation. To receive a foundation match, we recommend to get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page!

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: I've used Natural Ivory C2 for years. Which color is closest to this?

submitted by Shopper - 3 years ago
  • A: Hi there! We thank you for reaching out to us about finding the best suited shade for you in the Infallible 24HR Fresh Wear Foundation with SPF 25. We would like to speak to you directly, please give us a call at 1-800-322-2036 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: Hello! We would love to assist you! In order to provide you with a perfect shade match recommendation, we would like to ask some additional questions. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. Hope to hear from you soon!

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: What shade of Loreal Paris Infallible 24 hour Foundation would be comparable to N6.5 in MAC Studio Fix Fluid?

submitted by Mandy - 3 years ago
  • A: Hi there! Thank you for asking about a suitable shade in the Infallible 24HR Fresh Wear Foundation. Based on the information you shared, we recommend trying shade 450- Rose Beige. We invite you to visit our website directly to view this with our Virtual Try On feature. We hope you will check it out!

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: Hello Mandy, we would love to assist you! In order to provide you with a perfect shade match recommendation, we would like to ask some additional questions. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. Hope to hear from you soon!

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: I am very pale with pink undertones (I think). True Match Nude in the very lightest has been my best fit to date. Which lightest shade has a pink undertone in this line?

submitted by SeattleAmy - 3 years ago
  • A: Hi there! Our breakthrough longwear foundation offers up to 24 hours of wear with a weightless formula that allows the skin to breathe. The ultra-thin liquid goes on smoothly to give a fresh, even, healthy-looking complexion. Please try the shade 395 Rose Pearl.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: Hey Seattle Amy, Great question! Check out the Color 395 Rose Pearl from the L'oreal Paris Infallible 24hr Fresh Wear Foundation with SPF 25 for a close match! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: Hi! what shade is comparable to Urban Decay Stay Naked 30nn?

submitted by Rachél - 3 years ago
  • A: Hey Rachel, Great question! For a close match, take a look at the Color 435 Rose Vanilla in the L'Oreal 24HR Fresh Wear Foundation. The formula is ultra-thin and goes on smoothly to give a fresh, healthy-looking complexion that lasts. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert
  • A: Hi there Rachél! We get what a challenge it can be to find the perfect match in a foundation. Even when visiting a beauty counter filled with samples, finding the best match is not easy. While we don't have any reliable way to compare our shades to those from other brands, we think one of your best options is to use the online tools like the TRY IT ON feature to find the color that best blends with your skintone.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert

Q: What shade is the same as True Match Shell Beige C4 (L'Oreal)

submitted by Curious - 4 years ago
  • A: Hey Curious, Take a look at the Color 450 Rose Beige in the L'oreal 24HR Fresh Wear Foundation for a close match! It’s so blendable you can’t tell where your foundation ends and your skin begins. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert
  • A: Hi There! Try the shade 450 Rose Beige in the L'oreal 24HR Fresh Wear Foundation for a close match! It’s so blendable you can’t tell where your foundation ends and your skin begins.

    submitted byL'OrealParisProductExpert - 4 years ago
    Brand expert

Q: I wear ivory beige in double wear. what would be that color in this foundation?

submitted by Emma - 4 years ago
  • A: Hey Emma, Check out the shade 500 Honey Bisque in the L'oreal 24HR Fresh Wear Foundation. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert
  • A: Hi there Emma! While we don't have a reliable way to compare our shades to those from other brands, we think the best option is to take a look at the Infallible 24HR Fresh Wear Foundation in the color Beige Ivory 411.

    submitted byL'OrealParisProductExpert - 4 years ago
    Brand expert

Q: what shade would match maybeline 115 ivory

submitted by i suck at makeup - 4 years ago
  • A: Hey, Take a look at the shades Color 410 Ivory and 412 Warm Ivory in the Loreal Paris Infallible 24HR Fresh Wear Foundation with SPF 25. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: what shade would i be for the l'oreal paris infallible 24h wear foundation if i use shade w2.5 in the true match foundation ? thank you :)

submitted by camilla - 4 years ago
  • A: Hi Camilla. Thank you for reaching out to L'Oreal. We are so happy to hear you are interested in our Fresh Wear 24HR Foundation! Choosing your perfect shade can be difficult through this sort of communication, but we want to help in the best way we can! Most of the larger stores that sell our products offer displays of our product line to help you choose the product or shade that is right for you. We hope this information is helpful and you find your perfect match!

    submitted byL'OrealParisProductExpert - 4 years ago
    Brand expert
  • A: Hello Camilla! Our Beauty Consultants can help, simply text "BEAUTYCHAT" to 827438 from your phone for the best advise, we look forward to helping you!

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert

Q: What shade is comparable to No7 01 Calico?

submitted by CH - 5 years ago
  • A: Hi there CH! Thank you for your interest in our Infallible 24HR Fresh Wear Foundation with SPF 25. Based on what you shared, we recommend using the shade 435 Rose Vanilla. We hope you find this information helpful and have great success with this foundation!

    submitted byL'OrealParisProductExpert - 5 years ago
    Brand expert
  • A: Hello CH! Shade 435 Rose Vanilla is similar you Calico in the No7 Protect and Perfect foundation. We hope this helps :)

    submitted byTarget Beauty Consulting - 5 years ago
    Brand expert

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Guests are saying

This foundation has garnered a mix of praise and criticism from guests, highlighting its lightweight feel, buildable coverage, and natural finish. Many appreciate its long-lasting wear and affordability, making it a popular choice for daily use. However, some guests have experienced issues with shade matching and formula changes. Overall, it remains a reliable option for those seeking a versatile foundation that performs well across various skin types.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 4484 reviews
    easy to apply: 4.2 out of 5
    easy to remove: 4.2 out of 5
    long lasting: 3.86 out of 5
    quality: 3.65 out of 5
    value: 3.76 out of 5
    54% would recommend
    314 recommendations

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