Influential Internal Communication - by Jenni Field (Paperback)

About the Book

Streamline your internal communications and enjoy the benefits of increased employee engagement and improved corporate communications in even the most stressful, time-sensitive situations.

Book Synopsis

Streamline your organization's communication with the powerful and easy-to-follow methodology presented in this book, featuring insight from experts including Simon Sinek and Brené Brown. Better communication will mean better business practice company-wide as well as increased employee engagement, happier clients and customers, and stronger profits.

As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm.

Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.

Review Quotes

"A book which should not only be read but, most of all, understood by all those working in internal communication. A book which demonstrates the power internal communication can have from a strategic perspective, not just channel and broadcast use."-- "Ella Minty, Author and Issues, Crisis & Reputation Lecturer & Adviser"

"A transformational book from a transformational and passionate professional. There is no Employee Engagement without internal communications and this book will help you deliver both effectively."-- "Matt Manners, CEO & Founder, Inspiring Workplaces Group"

"An eclectic collection of valuable ideas and practical solutions for everyday internal communication challenges. This is a useful guide for practitioners who are interested in taking a broader perspective to practice that incorporates understanding people and organizations."-- "Dr Kevin Ruck, Co-founder, PR Academy"

"An indispensable guide for leaders, communication professionals, students, and anyone interested in how to harness the power of communications to empower teamwork to make the dream work."-- "Farzana Baduel, CEO, Curzon PR"

"Jenni's book is a practical guide that will not only equip communicators but inspire them too. It's packed with relevant theory and examples, that unlock the possibilities of effective internal communication. This book will help you have the right conversations, to drive everyone forward. I highly recommend it."-- "Rachel Miller, Director, All Things IC."

"Jenni's model is business performance focused, insightful and comprehensible. Leaders need to understand change dynamics and effectively engage with people; Jenni shows the way."-- "David Stringer-Lamarre, Chair, IoD London Region and MD, Fortis Consulting London"

"The first comprehensive manual for internal communication for the pandemic/post-pandemic era, Jenni reaches a new level of thought leadership in the field. Rather than making simple stuff complex, she makes complex concepts simple and actionable."-- "Mike Klein, Principal, Changing The Terms and former EMENA Chair of IABC."

"This is the book that we've waited for to help the discipline evolve officially from reactive and tactical to proactive and strategic. It is an easy and informative read for those who want to enable, engage and empower employees to manage change and deliver results."-- "Priya Bates, President, Inner Strength"

"This is the book I wish I had when I was starting out in Internal Communication. Whether you are a newcomer to internal communication or a more seasoned practitioner, you work in organisational design or human resources - Jenni's book is one that should sit on your desk."-- "Krishan Lathigra, Interim Head of Internal Communication & Engagement, UK Department for Digital, Culture, Media and Sport (DCMS)"

About the Author

Jenni Field has nearly 20 years' experience in communications and is based in Berkshire, UK. She has worked at Director level for numerous organizations including the global pharmaceutical company Perrigo. Jenni Field was the 2020 President of the CIPR, and is both Chartered and a fellow of the Institute. She has been quoted by The Times, Raconteur and listed on the Institute of IC's 30 under 30, and Inspiring Workplaces top 101 influencers in employee engagement. She now runs her own consultancy, Redefining Communications, and speaks regularly for organisations and at industry events.