Innovative Internal Communication - by Joanna Parsons

About the Book

Transform your internal communication by embracing creativity, technology and innovation in order to enhance employee engagement and create lasting impact.

Book Synopsis

Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization.

Internal communication is critical for business success, as is innovation. Technological advancements and changing employee expectations are reshaping the workplace, meaning traditional communication methods are no longer sufficient. This book explains how adopting an innovation mindset and placing employees at the forefront can revolutionize your internal communication, enhance employee engagement and ultimately contribute to the achievement of organizational goals.

Covering the different obstacles practitioners may face, this book provides practical ways to overcome every challenge in order to free up space for innovation and experimentation in your work. From maximizing impact through psychology and behavioural science, to how to best balance the technology that is available with the human touch, this book takes your communications beyond the basics of best practice and onto the next level of effective communication. In this hands-on book, learn how you can drive change in your organization and encourage a culture of continuous learning and improvement, ensuring that your internal communications can continue to adapt to meet evolving employee expectations.

Review Quotes

"Innovative Internal Communication sets the stage for practicality in the most stimulating way. Beginning with a well-researched "state of the industry" to ground us in the challenges and obstacles we all face regularly, Joanna then methodically and intentionally provides tangible, clear examples and actual, functional solutions to break down barriers and make room for innovation no matter the circumstances. I have pages and pages of notes and my mind is still buzzing with all the possibilities of applying these learnings into my work in both the short term and long term. A must read for any internal communicator."-- "Laura Kennedy, Director, Team Member Communications, Life Time"

"Innovative Internal Communication is a must have book for any internal communications professional, the ultimate guide to transforming internal comms practice! It is a truly refreshing and easy read, once I started, I couldn't put it down. I felt so invigorated afterwards, it gave me so many bitesize tips on ways I can start innovating today and improving my internal comms practice. Thanks so much Joanna for writing this brilliant book, I will be keeping this handy friend close by to refer back to!"-- "Gemma Pike, Internal Communications Manager, Amnesty International"

"Innovative Internal Communication serves as a rallying cry to be bold, confident and execute for your organisation. Joanna's book builds the case for empowered internal communicators through peer insights, expert opinions and academic perspectives, alongside the business rationale for leading with innovation. This book not only leaves the reader with proven insights on leading internal communication practices, but also serves as a guidebook as to how to position internal communications as a key strategic partner within the business."-- "Laura Edgerton, Head of Internal Communications & Employer Branding, Goodbody"

"

Internal Communications has been a misunderstood and ill-defined profession since the beginning. Even those of us who do it for a living have had a hard time explaining what we do, much less defining the business value of it. Until now. Joanna is a wonderfully talented voice in our profession, with the uncanny ability to cut right to chase and the audacity to believe that internal communications can actually be innovative. This work is refreshing, provocative, honest and from the heart.

"-- "Jason Anthoine, Managing Founder, Audacity"

"Don't let the title of this book fool you. It's not about how to be more innovative in your internal communication in terms of your channels and technology. It's much more about how you can be more curious as an internal communicator. Joanna discusses what innovation really is and how curiosity and measurement go hand in hand. It is a great read for anyone getting started in internal communication, looking to understand the importance of asking the right questions and having the right mindset to lead internal communication in the future."-- "Jenni Field, CEO and Founder of Redefining Communications"

"Having overseen internal communications in three big organisations I thought I knew most things about the profession. But, with the turn of every page I learnt something new. Beautifully written and insightful I recommend Joanna's book to anyone in communications regardless of their level of experience, ability or seniority."-- "Alastair Campbell, Communications Director, Local Government"

"In Innovative Internal Communication, Joanna challenges internal communicators to move beyond restrictive models of best practice, step out of our comfort zone and use innovation to ensure we can deliver great outcomes, rather than tactical outputs. She does so with her signature warmth, humour, empathy and wit - you know she gets it and she's on your side!"-- "Liz Davies, Global People Communications, Unilever"

"In her deeply researched book, Joanna challenges the norms of internal communications, inviting you to dismantle "best practices" to chart a path for genuine innovation. She dares you to cast aside convention, rethink everything you know about your role, and embrace curiosity to engage your work on a deeper level. Innovative Internal Communication is a must-read for rookies and veterans alike."-- "Shaun Randol, Founder, Mister Editorial"

"Joanna gives us a compelling call to action to lead with curiosity so we can bring competitive advantage not just to ourselves, but to the organizations we serve as well. Let's throw out best-practice and innovate!"-- "Jon Bates, Employee Communications Lead, Microsoft"

"Joanna is not only an expert in the area of internal communications but a thought-leader. This book is crammed with practical advice for Internal Comms professionals whether they are a novice or veteran."-- "Eoghan Tomás McDermott, Managing Director, The Communications Clinic"

"Joanna's book is full of practical, easy-to-understand advice for communicators who want to demonstrate impact in their work. If you're an internal communication professional who wants to progress in your career and lead with a curious mindset, this book is for you!"-- "Advita Patel, Founder, Comms Rebel"

"This book stands as your ultimate guide, whether you're starting out in your career journey, are a seasoned professional, or simply curious about the world of internal communication. It seamlessly blends thought-provoking insights with relatable anecdotes, offering practical advice that is enriched by data and research. This is a book you'll revisit for timeless wisdom and guidance!"-- "Faye Banks, Internal Communications Manager, Card Factory"

About the Author

Joanna Parsons is an award-winning communications consultant, author and trainer based in Dublin, Ireland. She is the Founder and CEO of The Curious Route. She sat on the Board of Directors with the Institute of Internal Communications (IoIC) and in 2022 was awarded an IoIC Fellowship in recognition of her contribution to the profession. Previously she was Head of Internal Communications with An Garda Síochána, the Irish national police force. She is a Lecturer in Strategic Internal Communication with the Public Relations Institute of Ireland.