It's on Youtube - (Hardcover)

Book Synopsis

Celebrating 20 years of YouTube, this book reminds people of the joy of discovery and the strength of YouTube's fandom by going beneath the surface of what's trending and exploring the fascinating universe of smaller communities.

The readers are taken on a whistle-stop tour of some of the most intriguing corners of YouTube. Lawnmower Racing, Crunchy Vacuum ASMR, Shipwreck Diving, Cozy Gaming, Hydraulic Press, Weird Sausage Making, Cat TV, Plane Spotting, Extreme Pen Spinning and Bike DJing are just some of the smaller communities that are celebrated in this coffee table book. Creators take center-stage, explaining to the readers in their own words why their content is so special for them and their fans. While extensive, the book only captures a snapshot of our collective experience of YouTube. Taken all together, they are a reminder that the things people love to watch are as multifaceted as we all are.

About the Author

The Creator community is the beating heart of YouTube, and this beautifully designed book comes from their point of view. Creators share why they love making their videos and why their fans care enough to watch them.