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J.C. Leyendecker - by Laurence Cutler & Judy Goffman Cutler (Hardcover)

J.C. Leyendecker - by  Laurence Cutler & Judy Goffman Cutler (Hardcover) - image 1 of 1
J.C. Leyendecker - by  Laurence Cutler & Judy Goffman Cutler (Hardcover) - image 1 of 1
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About this item


Number of Pages: 256

Genre: Art

Sub-Genre: Individual Artists

Format: Hardcover

Publisher: ABRAMS

Age Range: Teen

Book theme: General

Author: Laurence Cutler & Judy Goffman Cutler

Language: English

Street Date: September 24, 2008
TCIN: 53743004
UPC: 9780810995215
Item Number (DPCI): 248-01-4172


One of the most prolific and successful artists of the Golden Age of American Illustration, J. C. Leyendecker captivated audiences throughout the first half of the 20th century. Leyendecker is best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar. These images sold to an eager public the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built. He also was the creator instantly recognizable icons, such as the New Year's baby and Santa Claus, that are to this day an integral part of the lexicon of Americana and was commissioned to paint more Saturday Evening Post covers than any other artist.

Leyendecker lived for most of his adult life with Charles Beach, the Arrow Collar Man, on whom the stylish men in his artwork were modeled.

The first book about the artist in more than 30 years, J. C. Leyendecker features his masterworks, rare paintings, studies, and other artwork, including the 322 covers he did for the Post. With a revealing text that delves into both his artistic evolution and personal life, J. C. Leyendecker restores this iconic image maker's rightful position in the pantheon of great American artists.

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