Control GX is the first gray -reducing shampoo that gradually reduces gray while it cleans and revitalizes your hair. Control GX Shampoo has a breakthrough triple-patented formula that provides subtle, gradual results so you'll always have a natural look. All this by doing something you were going to do anyway - shampoo your hair. Get The Look You Want: Just use it instead of your regular shampoo until you like what you see. Keep It That Way: Then alternate with your regular shampoo to maintain the look you like. There's never been an easier way to control your gray . Reduce your gray a little bit with each Control GX shampoo. Best for Light Brown to Black Hair. From the experts at Just For Men.
Hair Type: All Hair Types
Product Warning: Keep out of reach of children
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 5 Minutes
TCIN: 76557084
UPC: 011509045201
Item Number (DPCI): 049-50-0568
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
KEEP OUT OF REACH OF CHILDREN., REMEMBER TO PERFORM THE 48-HOUR SKIN ALLERGY TEST BEFORE FIRST USE AND WHENEVER YOU HAVE NOT USED THIS SHAMPOO FOR 2 CONSECUTIVE WEEKS OR MORE EVEN IF YOU HAVE PREVIOUSLY USED THIS OR OTHER HAIR DYE PRODUCTS. FOR THIS REASON BUY THIS PRODUCT 2 DAYS BEFORE YOU FIRST USE IT., CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY 48-HOUR SKIN ALLERGY TEST ACCORDING TO ENCLOSED LEAFLET SHOULD BE DONE FIRST. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS - TO DO SO MAY CAUSE BLINDNESS., IMPORTANT: Haircolor can cause allergic reactions. Follow Safety Warnings on side panel., IMPORTANT: YOU MUST READ THE ENCLOSED LEAFLET FOR SAFETY WARNINGS AND DIRECTIONS FOR USE., SAFETY WARNINGS If you have ever experienced any allergic reaction following the use of a hair dye product, do not use this or any other hair dye product. HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. READ AND FOLLOW INSTRUCTIONS. THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. TEMPORARY "BLACK HENNA" TATTOOS MAY INCREASE YOUR RISK OF ALLERGY. BEFORE USING THIS PRODUCT, YOU MUST PERFORM A PRELIMINARY 48-HOUR SKIN ALLERGY TEST ACCORDING TO THE ENCLOSED LEAFLET. DO NOT COLOR YOUR HAIR IF: You have a rash on your face or sensitive, irritated or damaged scalp. You have ever experienced a reaction after coloring your hair. You have experienced a reaction to a temporary "black henna" tattoo in the past., In rare cases, use of haircolor has been associated with skin depigmentation (white patches, loss of skin color or a condition called vitiligo), which may be temporary or permanent. IF YOU NOTICE ANY SKIN DEPIGMENTATION, DISCONTINUE USE IMMEDIATELY. Do not use hair dye products at all if you have skin depigmentation problems or if you have a family history of skin depigmentation problems., AVOID CONTACT WITH EYES. RINSE IMMEDIATELY IF PRODUCT COMES INTO CONTACT WITH EYES. DO NOT USE TO DYE EYELASHES OR EYEBROWS. READ AND FOLLOW INSTRUCTIONS ON ENCLOSED LEAFLET. CONTAINS PHENYLENEDIAMINES.
Shipping details
Estimated ship dimensions: 5.75 inches length x 3.31 inches width x 2.13 inches height
Estimated ship weight: 0.364 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: Is JFM ammonia free? Also is this a semi permanent or permanent hair dye?
submitted by blackcatsrule - 10 months ago
A: Just For Men products are permanent hair coloring products and ammonia-free.
submitted byCombe Consumer Resources - 9 months ago
Brand expert
Q: I use just for men jet black for my beard. Can I use this shampoo in between my cycles?
submitted by Health4life - 1 year ago
A: For best results, we recommend choosing either Just For Men Mustache & Beard Gel or Control GX Beard Wash as your go-to hair color solution. Each is designed to deliver consistent, natural-looking results on its own when used regularly. To maintain optimal performance and color integrity, it’s best to stick with one system rather than switching between products.
submitted byCombe Consumer Resources - 1 year ago
Brand expert
Q: Can this be used between aniline( hair dye) derivative tints?
submitted by blackcatsrule - 1 year ago
A: For best results, we recommend using Control GX as your primary hair color solution. It’s designed to work on its own—delivering consistent, natural-looking results when used regularly. Using other products in between may affect your outcome, so for optimal performance, stick with Control GX exclusively.
submitted byCombe Consumer Resources - 1 year ago
Brand expert
Q: Can women use this product?
submitted by Laura - 2 years ago
A: Hi! Yes women can use Just For Men including Control GX, too!
submitted byCombe Consumer Resources - 1 year ago
Brand expert
Q: Do I need to worry about this product staining my shower?
submitted by TvTable - 2 years ago
A: Hi there. We recommend you rinse off any product that has dripped or splattered to prevent possible staining. Thank you for your Control GX question!
- Just For Men Team
submitted byCombe Consumer Resources - 2 years ago
Brand expert
Q: Are there any health risks in using this product? Is it safe to use to color my beard?
submitted by Matt - 3 years ago
A: Hi Matt. Control GX Shampoo is designed for head hair. For optimal results, we recommend you use Control GX Beard Wash which is specially formulated to penetrate coarse facial hair, leaving your beard soft & fuller-looking. Please read and follow directions to achieve desirable results.
- Just For Men
submitted byCombe Consumer Resources - 3 years ago
The product has garnered mixed feedback from guests, with many praising its ease of use and gradual color blending capabilities. Guests appreciate that it provides a natural look without the harshness of traditional dyes. However, some have expressed disappointment with recent formula changes, noting issues with effectiveness and staining. Overall, it remains a popular choice for those seeking a low-maintenance solution to manage gray hair while maintaining a natural appearance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2
4.2 out of 5 stars
1126 star ratings
4.2 out of 5 stars with 1126 reviews
effectiveness
4.1 out of 5
effectiveness: 4.09 out of 5
quality
4.0 out of 5
quality: 4 out of 5
scent
4.1 out of 5
scent: 4.09 out of 5
value
3.9 out of 5
value: 3.91 out of 5
80% would recommend
20 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
1 August, 2026Verified purchase
(no review title)
Works efficiently the only dislike is the odor but with the suave conditioner it goes away
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
3.0 out of 5
scent: 3 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
25 June, 2026
originally posted on justformen.com
New Formula makes hair frizzy
The original formula was great. This new with Keratin destroys the hair. Makes if thick and frizzy.
1 reply from Just For Men Team team - 2 months ago
Hello! Thank you for sharing your feedback. We're sorry to hear the new formula with keratin didn't work well for your hair. We understand how frustrating it is when a product you've loved changes and no longer delivers the same results. We truly appreciate you letting us know, and we'll be sure to share your comments with our team. Please reach out to us directly at 1-800-431-2610 so we can learn more about your experience.
Fspin
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5 out of 5 stars
20 June, 2026
originally posted on justformen.com
Excellent product
Excellent Shampoo, after 11 days my hair looks perfect, few white hair but love it like this...
Gios
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5 out of 5 stars
1 June, 2026
originally posted on justformen.com
Shampoo w/ Benefits! 🙂👍
So easy to use! Not only cleans but also gradually reduces the grey and subtly makes hair fuller Highly recommend this product!
JG_Fine
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5 out of 5 stars
21 April, 2026Verified purchase
Just For Men Control GX Shampoo
n/a
frank
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
4.0 out of 5
quality: 4 out of 5
scent
4.0 out of 5
scent: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
3 out of 5 stars
24 March, 2026
originally posted on justformen.com
Reverse the tube cap.
The tube should be reversed. The cap needs to be on the narrow end not on the wide mouth cap. The blackening agent gets trapped near the cap and doesn’t evenly mix even when massaging the tube.
Trapshooter
1 guest found this review helpful. Did you?
2 out of 5 stars
3 March, 2026
originally posted on justformen.com
Disappointed
I've been using control gx shampoo for many years, it had stopped working. I was mostly using it on my beard, I bought the beard one and same result nothing, started using it again after a break and now I'm getting chemical burns and had to shave off my beard of 25 years it was a great product until recently. Not happy
1 reply from Just For Men Team team - 6 months ago
Hi Al. Thank you for taking the time to share your review with us. We are sorry to hear about your experience. We’d like to gain a better understanding of the situation. Please call us at 1-800-431-2610 when you have a moment.
AL
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5 out of 5 stars
16 February, 2026
originally posted on justformen.com
Great features
After using the regular just for men products I tried the shampoo. It was so easy and I feel like I don't have to actually color my hair as often and it's more of an even coverage. I'm so glad I tried it.
Al8927
1 guest found this review helpful. Did you?
5 out of 5 stars
19 November, 2025
originally posted on justformen.com
This product is amazing and easy to use. I like i
A friend of mine tells me about this product about 10 years ago' since then I been using it with excellent results. I have recommended to everyone of my friends and they keep thanking me for it every day
Luissito
Did you find this review helpful?
1 out of 5 stars
5 November, 2025
originally posted on justformen.com
Product No Longer Works
The Just for men GX control just doesn’t do the job any more very sad. I’ve been using this for years but need to find a mother brand since GX Control just doesn’t have, what seems like a cut back on the active ingredient, the performance it had. I actually purchased a few tubes and thought they were defective so I threw them out and went to a different store and picked up new tube but no good same result. So i tried a different one from shampoo and conditioner to the straight shampoo. Still the same result. Very disappointing not the mention the cost for 5 tubes. I guess it’s time to look for a new brand. I guess production costs are more important than the customer. Shrink-flation
1 reply from Just For Men Team team - 10 months ago
Hi! Thank you for your review of Control GX! We would like to know more about your experience. When you get a chance, please call us at 1-800-431-2610.
Shawn
1 guest found this review helpful. Did you?
2 out of 5 stars
25 October, 2025
originally posted on justformen.com
Prefer old formula.
Personally preferred the non keratin formula. Noticed hair was harder to manage, less smooth. Then found the previous formula for sale and it was back to leaving my hair looking great and easier to manage. Wish when they change a formula they keep the old formula that created their loyal customer base available also
1 reply from Just For Men Team team - 10 months ago
Hi, Jr! Thank you for the time you took to post a review. We want to help! Give us a call at 1-800-431-2610 and a representative will assist you.
JR
1 guest found this review helpful. Did you?
1 out of 5 stars
6 October, 2025
originally posted on justformen.com
Reduced effectiveness
I have been using this product for two years but am now dissapointed by its lack of effect. It appears that new formulations have reduced the amount of dye such that it has minimal effect. It is evident from the lack of colour draining away when the shampoo is washed out. Is it a cynical attempt to make customers to use more of it?
Pbob
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 September, 2025Verified purchase
Great hair control color
What’s better than what I expected
Luis Manuel
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
6 September, 2025
originally posted on justformen.com
Why oh why did you mess it up?
I have been a user for years, but it appears the formula has changed. There used to be color in the shampoo and when you rinsed, it would be dark. This isn't true anymore. It does nothing except make my hair a little bit orange. I am so unhappy
1 reply from Just For Men Team team - 1 year ago
Hi! Thanks for telling us about your experience with Control GX. We want to know more so we can help you get the best results. Please call us at 1-800-431-2610.
JP
2 guests found this review helpful. Did you?
1 out of 5 stars
11 August, 2025
originally posted on justformen.com
New formula with keratin is terrible!
I've used the product for years, been a happy, repeat customer. Since they changed the formula and added keratin the product stains my scalp, extremely noticeable. Not to mention my fingernails. Please go back to the old formula or offer a keratin free option.
1 reply from Just For Men Team team - 1 year ago
Hi! We’re sorry to hear about your experience with Control GX. You can protect your hairline and neck by applying a thin, even layer of petroleum jelly or conditioner to the area. As these products are typically oil based, they prevent the dye from sticking to your skin and are easily washed off when rinsing the color from your hair. If you end up with stains, you can use soap and water or a hair coloring stain remover. Any nail staining, gently clean with toothpaste and a toothbrush. If you still experience nail staining, use disposable gloves.
Yoda
3 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 July, 2025Verified purchase
Mens shampoo
It does work gradually, very natural
Ali
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
quality
4.0 out of 5
quality: 4 out of 5
scent
4.0 out of 5
scent: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
20 June, 2025
originally posted on justformen.com
Using JFM for decades
I began using just for men, I believe in the 80s. Although it did the job, it was difficult to get a proper hair color. Too dark mostly. I switched to the shampoo about seven or eight years ago and what a difference. It is incredibly easy and I use it now about once a week. I have only one question to the experts. I get a haircut about every 5 to 6 weeks. When I do, gray shows up after the haircut and patches. It takes me quite a while to darken those back again. When I am using the shampoo, I dig in to the scalp, trying to make sure I am coloring every part of my hair, but to no avail, I still get the gray patches after a haircut. Even the haircutter will ask me, “do you color your hair“? Any suggestions?
Glenn
1 guest found this review helpful. Did you?
3 out of 5 stars
26 May, 2025
originally posted on justformen.com
Not mixed well?
The product works but the start of the tube is tan color, at the end is almost black. I shake and shake before opening and before every use. This has been the same last 5 purchases. Can't believe this is normal?
1 reply from Just For Men Team team - 1 year ago
Hi! The lighter color of the new tube is correct. It is typical for the product to develop some darker streaks as it is used, and this will not impede results. We’d like to hear more about it! Please call us at 1-800-431-2610.
Dan in Mesa
2 guests found this review helpful. Did you?
5 out of 5 stars
17 May, 2025
originally posted on justformen.com
Excellent product! This is my fourth purchase
Excellent product! This is my fourth purchase, and I’m still using it alongside other products with no issues—no scalp irritation or reactions at all. Just looking better and better, as my wife saying.
DendroX
1 guest found this review helpful. Did you?
1 out of 5 stars
1 May, 2025
originally posted on justformen.com
Stopped working
We have been buying this product. for over 10 years. But the last batch is not the same any more. It does not color your hair even after 30 min wearing it around the house.
1 reply from Just For Men Team team - 1 year ago
Hi, Ivanna! We're sorry to hear that. Control GX works gradually. Use it once a day every day until you get to the coverage you like. It should be applied to wet hair, left on for 1-2 minutes, and then rinsed off.