$7.99 when purchased online
Target Online store #3991
About this item
Highlights
- NEW BODY FRIENDLY FORMULA: Provides longer* lasting pleasure that complements your natural lubrication. Gentle formula – not made with sulphates, hormones, parabens, artificial colorants and fragrances. pH friendly. (*in comparison to no lubricant during intercourse).
- WATER BASED PERSONAL LUBRICANT: K-Y's lightest formula. Lube that is smooth, light, and non sticky personal lube for wetter sex. Glide into a wetter, better experience every day.
- SAFE FOR ANAL SEX: Provides a naturally smooth experience for a better intimate connection.
- THE No.1 DOCTOR RECOMMENDED BRAND: K-Y is the #1 Doctor Recommended Brand*. It is dermatologically tested and scientifically tested. Formulated in line with WHO guidelines on osmolality. (*among vaginal lubricants & moisturizers, IQVIA, ProVoice Survey, Feb. 2022)
- QUICKLY PREPARES YOU FOR INTIMACY: Sink into satisfaction with a liquid formula that provides a little extra during your most intimate moments. Helps enhance pleasure. Since 1904, K-Y has been empowering women to have better sex, always.
- CONDOM AND SEX TOYS COMPATIBLE: Compatible with natural rubber latex and polyisoprene condoms only. Toy friendly/suitable for use with Durex-KY sex toys.
- COMMONLY SEARCHED TOPICS: lube, water based lube for sex, lube, ky personal lubrication, water based lubrication for sex, ky lubrication for sex, lubricant, water based lube, lubricante, lubricante a base de agua, ky, lubricante a base de agua para sexo.
Description
K-Y liquid is our NEW BODY FRIENDLY formula water-based lube. Designed to help enhance pleasure by giving you the confidence only comfort can provide. Sink into satisfaction with a liquid formula that provides extra comfort during your most intimate moments. Comfort you can count on. Our new body friendly formula provides longer* lasting pleasure that complements your natural lubrication (*in comparison to no lubricant during intercourse). This gentle formula is not made with sulphates, hormones, parabens, artificial colorants and fragrances. Helps enhance pleasure for both of you as well as being compatible with latex condoms. K-Y is the #1 Doctor recommended personal lubricant brand. This product contains one 2.4 FL OZ bottle. This product is also available in 4.5 FL OZ. Our products are delivered in discreet packaging with no indication of parcel contents.
Scent: Unscented
Health Facts: Water-Based, No Fragrance Added
Product Warning: Does not protect against STDs, not a contraceptive, does not contain spermicide
Product Form: Liquid
Package Quantity: 1
Net weight: 2.4 fl oz (US)
TCIN: 87985072
UPC: 067981993769
Item Number (DPCI): 245-03-9304
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, peg-400, propylene glycol, xanthan gum, carbomer, benzoic acid, sodium saccharin, sodium hydroxide
Allergens & Warnings:
Warnings: Use as directed. This product is not a contraceptive and does not contain spermicide. Stop use and consult doctor if irritation or discomfort occurs or if you experience persistent vaginal dryness. Consult doctor before use if you are pregnant or breastfeeding, trying to conceive as this product may slow down sperm. Avoid contact with the eyes, broken skin or wounds. Keep out of reach of children. Slippery avoid spills. Store in a cool dry place away from direct sunlight. Tamper evident package. Do not use if quality seal on neck of bottle is broken or missing.Shipping details
Estimated ship dimensions: 5.19 inches length x 2.36 inches width x 1.53 inches height
Estimated ship weight: 0.22 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.1 out of 5 stars with 197 reviews
AMAZING
5 out of 5 stars
Alice - 2 months ago
originally posted on K-Y
Best lube I’ve used so far, definitely changed the game in thee best way
Put down the sugar, youre a grown up
5 out of 5 stars
ajlap60f3 - 9 months ago
originally posted on influenster.com

Such a good change from all the sticky and sugary mess of other lubes. It doesnt smell like anything and doesnt make you feel like you need to immediately wash it off.
New Formula is Terrible
1 out of 5 stars
jays - 1 year ago
originally posted on K-Y
Used the original blue cap for years, had to buy the new bottle which says 'classic', and it is terrible. After a minute or two it dries and is gritty. Bought two bottles thinking it was the same formula as the one I'd used for years, both had to go to the trash. Why the change?
1 reply from Consumer Relations team - 1 year ago
Hi Jay, we're disappointed to hear that you weren't a fan of our K-Y Liquid Body Friendly Formula! We'd like to talk to you about this personally so that we can learn more. Please give us a call at 1-866-529-8804 between 9:00-5:00 EST (Monday - Friday) and one of our representatives will be glad to assist you. When calling, kindly refer to reference 3216174. Thank you!
What happened???
1 out of 5 stars
Robert - 2 years ago
originally posted on K-Y
I have been using KY Jelly liquid classic for years. I have 2 bottles with the blue cap. I just bought a newer bottle that is supposed to be the same formula (curved opaque bottle) and it is watery and uncomfortable. Tried to add phot but that didn’t work. Time to look for a new product after all these years.
1 reply from Consumer Relations team - 2 years ago
Hi Robert, we're so disappointed to hear about your experience with our K-Y Liquid Lubricant and we'd like to talk to you about it personally. Please give us a call at 1-866-529-8804 between 9:00-5:00 EST (Monday - Friday) and one of our representatives will be glad to assist you. When calling, kindly refer to reference 2802054. Thank you!
new formula is awful
1 out of 5 stars
dissatisfied customer - 2 years ago
originally posted on K-Y
We'd used the blue cap version for years and been happy with it, but the new formulation is terrible. Turned gritty. Just dropped the whole bottle in the trash.
1 reply from Consumer Relations team - 2 years ago
Hi there, we're so sorry to hear that you weren't a fan of our K-Y Liquid Lubricant. We'd like to talk to you about this personally so that we can learn more. Please give us a call at 1-866-529-8804 between 9:00-5:00 EST (Monday - Friday) and one of our representatives will be glad to assist you. When calling, kindly refer to reference 2678019. Thank you!
Bring back the Blue Cap Formula
1 out of 5 stars
Unhappy - 2 years ago
originally posted on K-Y
The new formula (white bottle) is not worth it. Please bring back the old Blue Cap formula.
1 reply from Consumer Relations team - 2 years ago
Hi there, we're sorry to hear that you are not a fan of our K-Y Liquid and we'd like to talk to you about it more. Please give us a call at 1-866-529-8804 between 9:00-5:00 EST (Monday - Friday) and one of our representatives will be glad to assist you. When calling, kindly refer to reference 2495578. Thank you!
There is a difference.
3 out of 5 stars
drmom - 2 years ago
originally posted on K-Y
I accidentally purchased this instead of the premium. I didn't think it would make much difference, but it absolutely does. Not really happy with it.
1 reply from Consumer Relations team - 2 years ago
Hi there, we'd like to talk to you personally so that we can lean more about your experience. Please give us a call at 1-866-529-8804 between 9:00-5:00 EST (Monday - Friday) and one of our representatives will be glad to assist you. When calling, kindly refer to reference 2278178. Thank you!
Disappointing
1 out of 5 stars
Former user - 2 years ago
originally posted on K-Y
Couldn't find the original Blue cap bottle and tried the new "water" bottle. Will not buy this product anymore. Sad to see a trusted brand not listen to their customer's reviews. Bring back the original. Bought 50 dollars worth of other brands to find our next product. If anyone has found a similar please post it.
Iffy ingredients and claims
1 out of 5 stars
Toni - 2 years ago
originally posted on K-Y
I noticed recently that ingredients like PEG and carbomer and sodium saccharin have been added. PEG and carbomers are not environmentally friendly and can contain carcinogens. Carbomers can interfere with pap tests (literally google it) so it doesn't make me feel good to know that this is included in a product. Also, sodium saccharin is an artificial sweetener so why they added this I'm not sure. It makes me think that this "new" lube could potentially give me an infection, which I have gotten one due to a flavored lube. This is why I harp on ingredients going forward and try to pay attention to them more.
Does the Job
3 out of 5 stars
marissam222 - 2 years ago
originally posted on influenster.com

This works well. You can use it all the time or occasionally. Never be embarrassed to bring it out. It only makes the experience better
No complaints here!
5 out of 5 stars
bobobbity - 2 years ago
originally posted on K-Y
[This review was collected as part of a promotion.] What can I say? This product works very well! Provides an enjoyable experience for all involved! To be honest, I'm not sure exactly what this offers over their more traditional lubricants, or if it's worth the little extra. But it definitely does the job!
Great
5 out of 5 stars
caiz1215 - 2 years ago
originally posted on K-Y
[This review was collected as part of a promotion.] K-Y is always my go-to when I need lubrication for intimacy. This specific formula i like better because it is water based. It did not smell bad and the constancy was fine. It did not react with condoms.
Works great.
4 out of 5 stars
Dale87 - 2 years ago
originally posted on K-Y
[This review was collected as part of a promotion.] I'm being as delicate as I can with my wording here: when the time comes to use this, it works very well. Precisely as advertised. Whichever avenue you end up using it for, it creates a smooth, friction-free and comfortable experience.
more fun
5 out of 5 stars
Kevinn - 2 years ago
originally posted on K-Y
[This review was collected as part of a promotion.] with this glorious product my wife was open to the suggestion of using another entrance to play with. easy to apply not sticky or anything and allowed me to easily slide into the forbidden garden. easy for her to take me and make me happy to try something new with her. love this product and personally thank you.
Great water based lube
5 out of 5 stars
Hatch - 2 years ago
originally posted on K-Y
[This review was collected as part of a promotion.] The KY liquid lube is so soft and gentle. Creates the perfect lubrication for a smooth and soft insert. Recommended to all my friends and family. Pairs perfectly with condoms. Safe for any type of position.
Trusted brand
5 out of 5 stars
floridian - 2 years ago
originally posted on K-Y
[This review was collected as part of a promotion.] Trusted brand - non messy, reliable quality. So many unknown brands with crazy recalls due to lack of quality make this a good choice. Pleased by this brand, quality and amount of product which doesn't skimp but also not so huge that it is wasted.
Not bad
4 out of 5 stars
Cass - 2 years ago
originally posted on K-Y
[This review was collected as part of a promotion.] The K-Y liquid lube personal lubricant is a pretty decent product. I really like that it is water based and really gets things nice and lubricated and moving along. I believe this is a good item to keep for those steamy moments.
Changed Formula
1 out of 5 stars
Spartan - 2 years ago
originally posted on K-Y
The formula was changed and now like the label indicates it is watery.
Total Trash
1 out of 5 stars
Nothappycustomer - 2 years ago
originally posted on K-Y
New formula is absolutely trash. Will not be buying this or any of your products.
Great Lube
5 out of 5 stars
Jake - 3 years ago
originally posted on K-Y
[This review was collected as part of a promotion.] I use this lube and it works so great! I am happy that it works with toys! The bottle is amazing for when your in the mood. It just works and works well. Tho the packaging could be a little more discreet or have a removable label.