Keeping Up - by Sam Benton (Paperback)

Book Synopsis

Understand why we do what we do and thrive in a world that won't stand still.

The world isn't slowing down. Technology evolves overnight. Change is constant and certainty is in short supply. Organisations and careers are forced to respond and reshape.

However, our behaviour - how we think, react, decide, and lead - still determines whether we struggle or thrive. Keeping Up is a practical guide to understanding why we behave the way we do, and how to change it when change itself never stops. It has been written to help professionals navigating change and uncertainty in their businesses; for Individuals experiencing career transition, plateau, or reinvention; for anyone feeling overwhelmed, stuck, or behind.

Blending psychology, neuroscience, real-world case studies, and hard-won experience, Sam Benton explores the hidden forces that shape human behaviour, from fear and habit to identity and belonging, and shows how to build the resilience, adaptability, and self-awareness needed for modern life.

This is not about becoming someone else. It's about becoming more flexible, more conscious, and more capable of navigating uncertainty.

With a background spanning leadership development, behavioural science, and organisational change, Sam specialises in translating complex psychological ideas into practical tools people can actually use. His work focuses less on motivation and hype, and more on designing environments, habits, and mindsets that make positive behaviour sustainable.

Known for his direct, thoughtful, and human approach, Sam challenges conventional narratives around success, toughness, and productivity -- advocating instead for flexibility, self-awareness, and long-term thinking.

About the Author

Sam Benton is a behavioural strategist, one of LinkedIn's Top 100 Sales Influencers in the UK. Originally from Sydney, Australia, Sam's career took him to the UK where he was leader and director of MAD//Masters, working alongside Vice Chairman of Ogilvy Rory Sutherland. Most recently, Sam is the head of sales and commercial performance at MiniMBA, one of the world's leading marketing and brand management education programs founded by Mark Ritson. Sam works with individuals, teams, and organisations to build resilience, adaptability, and human-centred performance in an increasingly unstable world.

With a background spanning leadership development, behavioural science, and organisational change, Sam specialises in translating complex psychological ideas into practical tools people can actually use. His work focuses less on motivation and hype, and more on designing environments, habits, and mindsets that make positive behaviour sustainable. Known for his direct, thoughtful, and human approach, Sam challenges conventional narratives around success, toughness, and productivity - advocating instead for flexibility, self-awareness, and long-term thinking.