Target New ArrivalsHalloweenClothing, Shoes & AccessoriesHome & DecorKitchen & DiningPatio, Lawn & GardenGroceryHousehold EssentialsBabyBeautyTarget Beauty StudioPersonal CareSports & OutdoorsPetsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesBooks, Music & MoviesParty SuppliesGift IdeasGift CardsShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Kids' Multivitamin Gummies - Fruit - up&up™ - 2 of 4Kids' Multivitamin Gummies - Fruit - up&up™ - 3 of 4Kids' Multivitamin Gummies - Fruit - up&up™ - 4 of 4
Kids' Multivitamin Gummies - Fruit - up&up™ - 1 of 4

Kids' Multivitamin Gummies - Fruit - 70ct - up&up™

$3.79 ($0.05/count)
Count70

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

About this item

Highlights

  • Multivitamin gummies
  • Gummy bear shape
  • Help provide vitamin C, D and E
  • Natural fruit flavors — cherry, orange, blueberry, strawberry and pineapple
  • No artificial flavors, colors or preservatives

Description

Help your child get essential nutrients with these Multivitamin Gummies from up&up™. These fruity gummy multivitamins come in a cute gummy bear shape, making it more fun to take vitamins. Each gummy provides vitamins C, D and E to support their overall health and immune system. They feature a delicious variety of natural fruit flavors — including cherry, orange, blueberry, strawberry and pineapple — with no artificial flavors, colors or preservatives.

up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Suggested Age: 2 Years and Up
Product Warning: Consult a doctor if you have a medical condition prior to use, use with adult supervision
Features: No Artificial Flavors, Colors or Preservatives, Made With 100 Percent Sustainable Palm Oil
Dietary Needs: Gluten-Free
Product Form: Gummy
Package Quantity: 70
TCIN: 14511688
UPC: 850017715585
Item Number (DPCI): 094-02-0640
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Serving Per Container: Servings Per Bottle 190

Amount Per Serving 2-3 Yrs.

Calories: 5
% Daily Value*
Total Carbohydrate 2g1%
Sugars 1g
Added Sugars 1g4%
Vitamin A 22575%
Vitamin C 10mg67%
Vitamin E 6mg100%
Vitamin B6 0.9mg180%
Folate 100mcg DFE67%
Folic Acid 60mcg
Vitamin B12 1.2mcg133%
Biotin 8mcg100%
Pantothenic Acid 1.5mg75%
Iodine 21mcg23%
Zinc 1.4mg47%
Vitamin D (as cholecalciferol[D3]) (400 IU) (800 IU) 10mcg
Lutein (from marigold flower) 50mcg
Inositol 20mcg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount Per Serving 4 & up

Calories: 15
% Daily Value*
Total Carbohydrate 3g1%
Sugars 3g
Added Sugars 3g60%
Vitamin A 45050%
Vitamin C 20mg22%
Vitamin E 12mg80%
Vitamin B6 1.8mg106%
Folate 200mcg50%
Folic Acid 120mcg
Vitamin B12 2.4mcg100%
Biotin 16mcg53%
Pantothenic Acid 3mg60%
Iodine 42mcg28%
Zinc 2.8mg25%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

glucose syrup, sugar, water, gelatin (porcine), less than 2% of: palm oil and carnauba wax, citric acid, colors (paprika extract, radish concentrate, carrot and hibiscus concentrate, caramel color), natural flavors, lactic acid pectin.

Allergens & Warnings:

KEEP OUT OF THE REACH OF CHILDREN. WARNING: TAKE ONLY AS DIRECTED. DO NOT EXCEED SUGGESTED DOSAGE. IF YOU HAVE A MEDICAL CONDITION, ARE ON MEDICATION, ARE PREGNANT OR NURSING, PLEASE SEEK THE ADVICE OF A QUALIFIED HEALTHCARE PROFESSIONAL BEFORE USING THIS PRODUCT. DO NOT USE IF OUTER SEAL IS BROKEN OR MISSING. THIS PRODUCT MAY SETTLE DURING SHIPPING. KEEP DRY AND AT ROOM TEMPERATURE (59°-75°F), COLORS WILL DARKEN OVER TIME. THIS DOES NOT ALTER THE POTENCY OF THE PRODUCT.

Shipping details

Estimated ship dimensions: 5.27 inches length x 2.87 inches width x 2.75 inches height
Estimated ship weight: 0.51 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

These multivitamin gummies are a hit among kids, making daily vitamin intake enjoyable and easy. With a variety of delicious fruit flavors and a soft, chewable texture, they cater to picky eaters and provide essential nutrients. Parents appreciate the dye-free formulation and the affordability of the large 190-count bottle. While some guests noted minor issues with clumping and taste preferences, the overall consensus is that these gummies are a fantastic choice for supporting children's health.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 359 reviews
    quality: 4.46 out of 5
    value: 4.57 out of 5
    87% would recommend
    210 recommendations
    1 out of 5 stars
    26 September, 2026

    (no review title)

    My seal was off. Make sure to inspect first
    Lindsay
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 September, 2026Verified purchase

    My kiddos favorite

    My granddaughter loves the taste.
    Carol
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 August, 2026Verified purchase

    Great option for kids

    Kids looking forward to taking these and have no complaints! The only thing they argue about is who gets what color 😂
    jennifte
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    15 August, 2026Verified purchase

    (no review title)

    These are incredibly close to the Smarty Pants vitamins at a lower price and my kiddos love them!
    Aroth
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 August, 2026Verified purchase

    (no review title)

    My kids love the taste of these vitamins
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 July, 2026

    Dont give this to your kids!

    👎🏻 palm oil, “natural flavors”
    LL
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 July, 2026Verified purchase

    Good taste for the kiddos

    This is my second time purchasing. I got these for my teen He actually likes the berry flavor and he’s got good at taking them daily. I believe it’s because of the flavor. I recommend for kids who dislike taking vitamins. They’re not like our old vitamins. When growing up.
    Lizzyliz
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    26 June, 2026Verified purchase

    Melted into one big blob

    Bought these via grocery pickup. They were all melted together. Had to go into the store to return and get new ones. Multiple on the shelf were like this.
    N M
    quality: 1 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 April, 2026Verified purchase

    (no review title)

    These are picky eaters approved! My kids happily take these and say they are tasty. They are also dye-free, which is a must for us! Happy kids and happy parents!
    KG
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    26 April, 2026Verified purchase

    (no review title)

    These are the only multiverse my kid will eat
    Maddie
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    23 April, 2026Verified purchase

    (no review title)

    My kids love them and that makes it easy to get some extra nutrients in with their picky diets. I've had at least one bottle come with several clumped together but I just pull them apart, no big deal.
    ktaft
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 March, 2026Verified purchase

    (no review title)

    My grandkids like the taste of these vitamins, and I like that they take them every day.
    Barbara
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    22 March, 2026Verified purchase

    Recommended children's vitamin

    My children enjoy the taste of these vitamins and ask for them in the morning. They are easy for my kids to chew and do not get stuck in their teeth.
    Erin
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 February, 2026Verified purchase

    Smells Rotten

    Smells Terrible
    Steve
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 February, 2026Verified purchase

    great price and great flavor!

    taste great like gummy bears and very affordable. for the price you cannot beat it, my daughter was recommended a multivitamin due to low vitamin d. I give her these twice a day and she takes them no problem. They are tasty easy to chew and help get her the vitamins that she needs!
    Bellamarie99
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 February, 2026Verified purchase

    Great multivitamin for kids

    Great vitamins for kids. They really enjoy the taste. Great ingredients.
    Elise
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 January, 2026Verified purchase

    (no review title)

    Good product for the right value good quality no complaints
    Cameron
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 January, 2026Verified purchase

    Gummy

    She enjoys these vitamins. Easy to give.
    Fxtima
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    16 December, 2025Verified purchase

    Kids like these

    My kids like these versus some others we’ve tried. Not sure it’s much help but I guess it doesn’t hurt. Be sure to brush teeth after as they stick in molars.
    TiredMama
    quality: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    3 December, 2025Verified purchase

    (no review title)

    I did not receive it.
    Thomas
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms