Kind Breakfast Dark Chocolate Protein Bars - 10.58oz/12ct

New flavor ruined the entire brand never purchasing this again

I hate the new protein breakfast bars!!! I used to eat the original ones every morning. It was a gluten free staple. The original ones were soft and fluffy, but now it’s just hard, tasteless, and chalky!!! :-( I won’t be buying them unless they go back to something closer to the original.

I used to love the dark chocolate cocoa breakfast protein bars, they were a staple product in our household that we would buy in bulk. However, without warning they changed the formula for the worse. At first I thought I bought a bad batch or that they were expired or something, but after buying them again and again and checking that they weren't expired, I realized the box they were packaged in wasn't the only thing that changed. I feel mislead because there was no warning on the box that the formula had changed. I hate the taste of the new formula. The bar is now hard and has lost its flavor, especially the sweetness that it used to have. It tastes expired. I will no longer be buying this bar unless they announce that they are reverting back to the old formula. The fact that they didn't announce a formula change feels extremely misleading. I understand cocoa prices went up but please be transparent with your loyal customers about changes to your products.

I bought the Easter since the blueberry almond breakfast bars were not available. The bar itself was hard and had a roughy texture. The flavor was not good. It tasted like straight cocoa powder. I would not buy these again.

I had a bar from a freshly purchased box this morning and it was so terrible I went Googling to see if anyone else had the same reaction. From the reviews you can tell - the new version is awful and dry and bland and I am canceling my recurring subscription for this product. It's practically false advertising to keep it under the same product name. Sadly I have four more unopened boxes that I wouldn't even give away.

My son and husband loved these until they changed the recipe. They use to be soft and chewy. Now they are hard rock and taste stale.

I like the old recipe. The new recipe with the light brown package tastes stale and becomes dry within a few minutes of opening it. Please go back to the old recipe.

Like others have said recently, the new formula and taste is terrible, feels like you are biting into a rock. They taste stale and have no flavor anymore.

These were my go to bars and the recent change in formula in the lighter brown packaging is very disappointing. They taste so gross and bland and are too hard and dry. They just taste stale. I miss my bars so much.

These bars have been my go to breakfast almost every day for the past few years. Loved them. However since the rebrand, I have noticed the texture is much tougher (and honestly tears my mouth up) and less appealing, as well as the flavor and appearance of the bar. Recently at work I was eating one of the new bars and there was what looked and felt to be a wood chip in my bite. I spit it out and it definitely was not an oat or grain. Wood. I was so grossed out, I’m having a hard time finishing the rest of the box. I am so sad that my favorite breakfast item has been ruined. Please go back to the old recipe.

Don’t like the new recipe. Texture is off and I taste more cinnamon than I ever used to. These used to be a staple. :(

They changed the formula for these?! Or maybe i got a bad batch. but they taste burnt, and old. harder and crunchy, not moist and yummy like before.

These bars look good but they have a really odd taste. Won’t be purchasing again.

I have eaten these for breakfast everyday for the past 2 years. Loved the nutrition, taste and ease for a working mom. It felt like a real treat in the morning and kept me feeling full. I am so appalled by the new flavor and texture from the changes that they've made, I can't even stomach them. I accidentally bought two boxes before realizing that the formula had changed. They'll be going in the garbage. Bring back the old formula please!

I am so disappointed by this new recipe and feel tricked that I had bought 3 boxes not knowing that what lived inside were sad, little dried up versions of the breakfast bars my family and I loved!! Seriously feeling scammed here: y'all have it listed at the SAME price, same size box- but SUPRISE! Its cardboard. I had to actually Google what was going on here. These bars were an absolute go-to in our house that I had been buying for the past few years- I'm in like disbelief right now. I know times are tough out there, but DANG, I'm sad to lay these to rest. I will be returning the un-opened boxes and will hand out the rest of this box to the homeless gentleman on my ride to work. Although he had the old version too so I'm going to warn him, sorry bro.. its all I got for now.

Taste great. These taste good but my favorites are the almond butter

As someone who has always struggled with getting by sick of bars, protein or otherwise, I am so so glad I tried these. Great texture, great flavor, and good nutrition for my goals. Dark chocolate cocoa is the best!! Love the hint of cinnamon. These never fail to pick me back up when I’m post-workout or just hangry.

THIS TASTE AMAZING !!!

These are my favorite protein bars ever I like putting them in the fridge too

In my attempt to find a more protein based snack for school, my kids love these bars. Their go-to is the dark chocolate cocoa. I too find them to be pretty delicious.