KIND Breakfast Protein Bars Peanut Butter - 10.56oz/12ct
$7.69 ($0.73/ounce)
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- $5.19($0.49/ounce)Buy 1 get 1 25% off select KIND snack bars4.2 out of 5 stars with 276 ratings
- Highly rated$5.19($0.49/ounce)Buy 1 get 1 25% off select KIND snack bars4.4 out of 5 stars with 910 ratings
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- $43.99($2.04/ounce)reg $46.49 Sale
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- $5.19($0.49/ounce)Buy 1 get 1 25% off select KIND snack bars4.2 out of 5 stars with 276 ratings
- Highly rated$5.19($0.49/ounce)Buy 1 get 1 25% off select KIND snack bars4.4 out of 5 stars with 910 ratings
- $5.19($0.49/ounce)Buy 1 get 1 25% off select KIND snack bars4.5 out of 5 stars with 723 ratings
- $9.99($0.56/ounce)reg $10.99 Sale4.7 out of 5 stars with 224 ratings
- $8.99($0.28/ounce)Coupon: $0.50 off4.8 out of 5 stars with 859 ratings
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Guests are saying
The recent changes to the peanut butter breakfast bars have left many guests disappointed, as they find the new formula to be dry, hard, and lacking the beloved flavor of the original. However, some guests still appreciate the bars for their convenience and nutritional value, making them a quick and healthy option for busy mornings or snacks on the go. The balance of taste and texture remains a highlight for those who enjoy the original recipe.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 510 reviews
quality: 3.38 out of 5
taste: 3.85 out of 5
value: 3.17 out of 5
54% would recommend
11 recommendations
1 out of 5 stars
20 June, 2026
originally posted on kindsnacks.com
New Formula Gets Extremely Poor Rating
We have been purchasing Kind Breakfast Protein Peanut Butter Bars for years and I would give the New Formula 0 stars if that was an option. The bars are lacking in flavor due to the dryness and texture can only be described as "hard as a rock." Nutrition and ingredients list indicates mixed tocopherols for freshness, which obviously is not happening. Packaging remains airtight leading one to the conclusion that the New Formula is AWFUL.
1 reply from Customer Support Team team - 10 days ago
Hi LuckyToby, Thank you for bringing this to our attention. We're truly sorry to hear that your experience with this snack was not up to your expectations, and we sincerely apologize for the inconvenience. We would like the opportunity to make this right. Please contact us directly at customerservice@kindsnacks.com so we can discuss the matter further and find a suitable solution. Thank you again for snacking with us!
1 out of 5 stars
15 June, 2026
originally posted on kindsnacks.com
Insultingly Bad
These are laughably bad. Tiny, dry, chalky, you can barely chew them. Did Kind really think anyone would enjoy this "new formula"? Do you dislike your customers? I'm disappointed, this was my go-to breakfast bar before my physically demanding job. Never buying this trash again.
1 reply from Customer Support Team team - 10 days ago
Hi SadBreakfast, Thank you for bringing this to our attention. We're truly sorry to hear that your experience with this snack was not up to your expectations, and we sincerely apologize for the inconvenience. We would like the opportunity to make this right. Please contact us directly at customerservice@kindsnacks.com so we can discuss the matter further and find a suitable solution. Thank you again for snacking with us!
1 out of 5 stars
10 June, 2026
originally posted on kindsnacks.com
New formula is horrible
The new formula is not good. These used to be my favorite breakfast bar. I would eat it everyday. Now I can’t even finish the box that was purchased.
1 reply from Customer Support Team team - 10 days ago
Hi Sad62, Thank you for bringing this to our attention. We're truly sorry to hear that your experience with this snack was not up to your expectations, and we sincerely apologize for the inconvenience. We would like the opportunity to make this right. Please contact us directly at customerservice@kindsnacks.com so we can discuss the matter further and find a suitable solution. Thank you again for snacking with us!
1 out of 5 stars
7 June, 2026
originally posted on kindsnacks.com
Hard, no taste and not enjoyable.
I usually have either the Apple Cinnamon or the Chocolate protein breakdown bars and the are excellent. These new formula peanut butter breakfast protein bars might just be the worse breakfast bars I ever had. These bars are very hard and difficult to bite into and I was actually concerned I might damage a tooth. These are no where near the softness, texture and taste of the other Kind bars I have tried and have been using for the last few years. These may actually just end up in the trash.
1 reply from Customer Support Team team - 10 days ago
Hi chelnak, Thank you for bringing this to our attention. We're truly sorry to hear that your experience with this snack was not up to your expectations, and we sincerely apologize for the inconvenience. We would like the opportunity to make this right. Please contact us directly at customerservice@kindsnacks.com so we can discuss the matter further and find a suitable solution. Thank you again for snacking with us!
1 out of 5 stars
1 June, 2026
originally posted on kindsnacks.com
Too hard to chew. Terrible texture
Please bring back the original formula! I have jaw issues and can’t eat this new chewier formula.
1 reply from Customer Support Team team - 10 days ago
Hi there, Thank you for bringing this to our attention. We're truly sorry to hear that your experience with this snack was not up to your expectations, and we sincerely apologize for the inconvenience. We would like the opportunity to make this right. Please contact us directly at customerservice@kindsnacks.com so we can discuss the matter further and find a suitable solution. Thank you again for snacking with us!
1 out of 5 stars
29 May, 2026
originally posted on kindsnacks.com
“New Formula” is absolute trash!!
These used to be the best breakfast bars that I ate with my coffee every morning. The new “Breakfast Protein” formula is absolute trash. They taste horrible, are very dry and rock hard. Nothing like the old bars that were soft and delicious. Kind please get a clue and stop sacrificing the quality your brand was built upon for cheaper inferior ingredients that increase your margins. I’ll never buy another Kind product again knowing this is the direction the company is moving towards.
1 reply from Customer Support Team team - 1 month ago
We thank you for your honest feedback and we're concerned to learn that the updated recipe did not meet your expectations. Hearing directly from customers like you is vital for our improvement. We’d love to hear more if you have additional comments—please feel welcome to contact our team anytime at customerservice@kindsnacks.com. We value your input and hope you'll stick with us!
5 out of 5 stars
22 May, 2026
originally posted on kindsnacks.com
Bring back the ORIGINAL, non-protein bars
BRING BACK THE ORIGINALS!! They were the perfect snack bars. The protein ones taste worse and introduce extra ingredients that some people can’t have (i.e. soy). Keep a separate product line for protein if you want, by all means, but there’s no need to ruin the single greatest snack bar of all time by replacing it with that dry, chalky monstrosity…
1 reply from Customer Support Team team - 1 month ago
Thank you so much for the positive review. We thank you for your honest feedback and we're concerned to learn that the updated recipe did not meet your expectations. Hearing directly from customers like you is vital for our improvement. We’d love to hear more if you have additional comments—please feel welcome to contact our team anytime at customerservice@kindsnacks.com. We value your input and hope you'll stick with us!
4 out of 5 stars
22 May, 2026
originally posted on influenster.com
Peanut Butter Heaven
These are my go to bars when I’m travelling or going on hikes without time to stop and have a real meal. They keep me full for long and have a delicious peanut butter flavor for anyone that loves PB as much as I do! They are soft and not messy to eat on the go.
1 reply from Customer Support Team team - 1 month ago
Thank you so much for the positive review. We hope you continue to enjoy our products!
1 out of 5 stars
15 May, 2026
originally posted on kindsnacks.com
PLEASE Bring back original breakfast bars
PLEASE bring back the original peanut butter breakfast bars that are NOT labeled “protein”. I can’t tolerate the new soy and isolate ingredients.
1 reply from Customer Support Team team - 2 months ago
We thank you for your honest feedback and we're concerned to learn that the updated recipe did not meet your expectations. Hearing directly from customers like you is vital for our improvement. We’d love to hear more if you have additional comments—please feel welcome to contact our team anytime at customerservice@kindsnacks.com. We value your input and hope you'll stick with us!
1 out of 5 stars
10 May, 2026
originally posted on kindsnacks.com
Terrible
I have been having this every morning with my coffee for YEARS. The new version is terrible! They are going in the trash. Please bring back the ones without the soy protein.
1 reply from Customer Support Team team - 2 months ago
We thank you for your honest feedback and we're concerned to learn that the updated recipe did not meet your expectations. Hearing directly from customers like you is vital for our improvement. We’d love to hear more if you have additional comments—please feel welcome to contact our team anytime at customerservice@kindsnacks.com. We value your input and hope you'll stick with us!
5 out of 5 stars
9 May, 2026
originally posted on kindsnacks.com
Original formula = best formula
This original formula is so much better… these are my daily breakfast… please bring it back! Hard to find this original formula and old stock “best by” dates rapidly approaching. I avoid soy protein and the all new KIND products seem to have added it. :(
1 reply from Customer Support Team team - 2 months ago
We thank you for your honest feedback and we're concerned to learn that the updated recipe did not meet your expectations. Hearing directly from customers like you is vital for our improvement. We’d love to hear more if you have additional comments—please feel welcome to contact our team anytime at customerservice@kindsnacks.com. We value your input and hope you'll stick with us!
3 out of 5 stars
7 May, 2026
originally posted on kindsnacks.com
Sad
The new formula is so much worse:( sad. Much less chewy and flavorful
1 reply from Customer Support Team team - 2 months ago
We thank you for your honest feedback and we're concerned to learn that the updated recipe did not meet your expectations. Hearing directly from customers like you is vital for our improvement. We’d love to hear more if you have additional comments—please feel welcome to contact our team anytime at customerservice@kindsnacks.com. We value your input and hope you'll stick with us!
1 out of 5 stars
6 May, 2026
originally posted on kindsnacks.com
New formula is awful!!!
Absolutely awful! Used to love these and they were eaten every day for breakfast but the new formula SUCKKKKKS! They are smaller, hard, and have less peanuts. Why did they get changed in the first place? Who asked for this?! Do not buy, they are not the same and absolutely inedible
1 reply from Customer Support Team team - 2 months ago
We thank you for your honest feedback and we're concerned to learn that the updated recipe did not meet your expectations. Hearing directly from customers like you is vital for our improvement. We’d love to hear more if you have additional comments—please feel welcome to contact our team anytime at customerservice@kindsnacks.com. We value your input and hope you'll stick with us!
1 out of 5 stars
6 May, 2026
originally posted on kindsnacks.com
Bring back the old formula
Would always buy old ones these new ones are bad :( can we bring them back? Or atleast sell the old ones for the ppl who like them ?
1 reply from Customer Support Team team - 2 months ago
We thank you for your honest feedback and we're concerned to learn that the updated recipe did not meet your expectations. Hearing directly from customers like you is vital for our improvement. We’d love to hear more if you have additional comments—please feel welcome to contact our team anytime at customerservice@kindsnacks.com. We value your input and hope you'll stick with us!
1 out of 5 stars
2 May, 2026
originally posted on kindsnacks.com
Terrible new formula on PB bars!!
The new peanut butter flavor is terrible! I used to love the old ones. These are so dry. You can barely eat them! Will not be buying these again!
1 reply from Customer Support Team team - 2 months ago
We thank you for your honest feedback and we're concerned to learn that the updated recipe did not meet your expectations. Hearing directly from customers like you is vital for our improvement. We’d love to hear more if you have additional comments—please feel welcome to contact our team anytime at customerservice@kindsnacks.com. We value your input and hope you'll stick with us!
2 out of 5 stars
2 May, 2026
originally posted on kindsnacks.com
New formula not better. It’s worse
“New formula” is too dry and the bars are not soft and chewy. At first the thought I got an over baked batch but then I saw the new formula notice on the front of the box. 👎
1 reply from Customer Support Team team - 2 months ago
We thank you for your honest feedback and we're concerned to learn that the updated recipe did not meet your expectations. Hearing directly from customers like you is vital for our improvement. We’d love to hear more if you have additional comments—please feel welcome to contact our team anytime at customerservice@kindsnacks.com. We value your input and hope you'll stick with us!
1 out of 5 stars
1 May, 2026
originally posted on kindsnacks.com
New recipe is terrible
I used to absolutely love these bars! I’d have a couple a day. Now they’re so dry I can barely eat half the package. I won’t be buying them anymore sadly.
1 reply from Customer Support Team team - 2 months ago
We thank you for your honest feedback and we're concerned to learn that the updated recipe did not meet your expectations. Hearing directly from customers like you is vital for our improvement. We’d love to hear more if you have additional comments—please feel welcome to contact our team anytime at customerservice@kindsnacks.com. We value your input and hope you'll stick with us!
1 out of 5 stars
29 April, 2026
originally posted on kindsnacks.com
Breakfast Protein-Pnut Butter & P B Banana Dk Choc
I just bought 2 boxes of the “new formula” bars. It was harder to bite into & chew. I do not like them. I plan on returning the unopened box back to the store where I purchased them. I am so disappointed as these were one of my favorites for a long time. I do not plan on buying these again. I will need to find a different brand. Again, I’m so disappointed.
1 reply from Customer Support Team team - 2 months ago
Hi Gail, Thank you for reaching out to KIND! Although we’re sorry to hear of your disappointment with our product, we appreciate the confidence in KIND that prompted you to reach out. If you would like to contact us or share any additional details, our Customer Service Team would love to hear from you. You may email customerservice@kindsnacks.com. We really appreciate you snacking with us!
1 out of 5 stars
24 April, 2026
originally posted on kindsnacks.com
Old formula was a champ, new one tastes really bad
It seems like every time I really love a product, the good version doesn’t last. The moment I saw “Now with Soy” on the package, I knew the new formula wouldn’t work for me. The bars have become a bit harder, but that’s not a big issue for me since I still have good teeth. They’re less chewy now, which is fine, but the taste has completely disappeared. You get a brief hint of peanut butter, followed by a strong cardboard aftertaste. Unfortunately, I’ll be stopping my purchases after years of having these as my daily breakfast. Like so many others, I just want to say: please bring back the old formula. Though we all know that probably won’t happen.
1 reply from Customer Support Team team - 2 months ago
Hi There, Thank you for reaching out to KIND. We are very sorry to know that the new recipe of our Breakfast bars didn’t hit the mark for you. Your feedback will be shared with our marketing and production team to let them know that there are still customers like you who love the old recipe for our KIND Breakfast Bars back. If you would like to contact us or share any additional details, our Customer Service Team would love to hear from you. You may email customerservice@kindsnacks.com. We really appreciate you snacking with us!
1 out of 5 stars
23 April, 2026
originally posted on kindsnacks.com
Peanut Butter kind PROTEIN bar is a BIG NO
Its not even 1 star...Why oh why change something that was good? It was my husband's go to for a quick brekafast or an afternoon snack. He hates the new formula. Please go back to the old formula or at least make it an option .
1 reply from Customer Support Team team - 2 months ago
Hi There, Thank you for reaching out to KIND. We are very sorry to know that the new recipe of our Breakfast bars didn’t hit the mark for you. Your feedback will be shared with our marketing and production team to let them know that there are still customers like you who love the old recipe for our KIND Breakfast Bars back. If you would like to contact us or share any additional details, our Customer Service Team would love to hear from you. You may email customerservice@kindsnacks.com. We really appreciate you snacking with us!