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KIWI Shoe Whitener with Sponge Applicator - 4oz - image 1 of 4
KIWI Shoe Whitener with Sponge Applicator - 4oz - image 2 of 4
KIWI Shoe Whitener with Sponge Applicator - 4oz - image 3 of 4
KIWI Shoe Whitener with Sponge Applicator - 4oz - image 4 of 4
KIWI Shoe Whitener with Sponge Applicator - 4oz - image 1 of 4
$7.49 when purchased online

About this item

Fit & style

  • Formulated with an advanced polymer and whitening agent
  • Helps older shoes look like new
  • This formula is designed to cover evenly without streaks or chalky residue
  • Restores whiteness to all shoe types and materials
  • Color: white

Description

KIWI Shoe Whitener is formulated with an advanced polymer and whitening agent to help restore whiteness to all leather, vinyl and canvas athletic and active footwear.

DIRECTIONS FOR USE: HOW TO RE-WHITEN SNEAKERS STEP 1 Wipe any dirt off shoes with cloth. Shake bottle with cap on before use.STEP 2 Remove cap and press applicator down to apply whitener with sponge evenly over shoe or in areas desired. Allow to dry. STEP 3 Rinse applicator sponge and replace cap to keep sponge soft for future use.STEP 4 To protect items agains water and stains, use KIWI Protect All after re-whitening.

USES: For white leathers.

WARNINGS: Read warning and instructions on the product label.Follow the care instructions for the item you intend to treat.If in any doubt, patch test KIWI® products in an inconspicuous area before treating the whole item.Protect your clothing, carpets and furniture before using KIWI® products.

INGREDIENTS: SCJ Formula # 35*25635
Dimensions (Overall): 6 Inches (L), 1.69 Inches (W)
Weight: .33 Pounds
Package Quantity: 1
Product Results: Polishes
Material: Foam
TCIN: 13290978
UPC: 031600128009
Item Number (DPCI): 098-09-0401
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.622 inches length x 1.7323 inches width x 1.4961 inches height
Estimated ship weight: 0.34 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Can this be used to cover scuffs on white suede dress shoes?

submitted by NayNayRoth - 3 years ago
  • A: Great question. This product is not intended for use on suede.

    submitted byKiwi Shoe Care - 3 years ago
    Brand expert
  • A: Great question. This product is not intended for use on suede.

    submitted byKiwi Shoe Care - 3 years ago
    Brand expert

Q: can you use polish on bathroom tiles

submitted by pillow pad for tablets - 3 years ago
  • A: Thanks for checking! This product is designed for shoes, so we haven't tested it on bathroom tiles. We'd recommend sticking with a product designed for your tiles. – Amber, SC Johnson Consumer Care

    submitted byKiwi Shoe Care - 3 years ago
    Brand expert

Q: Is this a shoe cleaner or a shoe polish?

submitted by Cstarkey - 3 years ago
  • A: Great question – Kiwi® Sport Whitener contains a whitening agent to help older sports shoes look like new. If you’re looking for a cleaner, we recommend KIWI® Sport Heavy Duty Cleaner. – Meghan, SC Johnson Consumer Care

    submitted byKiwi Shoe Care - 3 years ago
    Brand expert

Q: Can you use this product on the insides of the shoes?

submitted by - 3 years ago
  • A: Thanks for asking. This is designed to whiten the outside surface of shoes. – Brooklyn, SC Johnson Consumer Care

    submitted byKiwi Shoe Care - 3 years ago
    Brand expert

Q: How do I get it off my shoes

submitted by Lacy - 4 years ago
  • A: Great question, Lacy. So we can best assist, please reach out to us at 1-800-558-5252. We're available weekdays from 8 AM to 6 PM CT, and your reference number is 019825525A. – Elizabeth, SC Johnson Consumer Care

    submitted byKiwi Shoe Care - 4 years ago
    Brand expert

Q: I recently left the bleach on my white leather shoes for too long, would this help get rid of the yellow stains?

submitted by Zion - 4 years ago
  • A: Great question. The product contains a whitening agent to help old shoes look like new, so you can certainly give it a try. – Lexi, SC Johnson Consumer Care

    submitted byKiwi Shoe Care - 4 years ago
    Brand expert

Q: Would this whiten the mid sole for a shoe such as a white pair of nike if the paint is coming off it?

submitted by Saul - 4 years ago
  • A: Great question! This product is designed for use on leather, canvas and vinyl surfaces. We have not tested it for use on rubber soles. – Amber, SC Johnson Consumer Care

    submitted byKiwi Shoe Care - 4 years ago
    Brand expert

Q: Does this work on white vans?

submitted by Andy - 6 years ago
  • A: While we don’t have specific brand information, this product is intended for use on white leather, canvas, and vinyl. For brand specific information, please contact Vans. -Ethan, SC Johnson Consumer Care

    submitted byKiwi Shoe Care - 6 years ago
    Brand expert

Q: whats the difference between shipping and delivery

submitted by Aveh - 9 months ago

KIWI Sneaker Clean and Whiten

About the collection
View KIWI Sneaker Clean and Whiten collection
4.1 out of 5 stars with 109 reviews
61% would recommend
21 recommendations
value: 3.58 out of 5

Terrible cleaner

1 out of 5 stars
Thumbs down graphic, would not recommend
Terrible - 1 month ago
Does not whiten your shoe at all!!!!!! Paid 9$ to ruin my shoes!!!!
value: 1 out of 5
Did you find this review helpful?

So good

5 out of 5 stars
Thumbs up graphic, would recommend
Yofavoritetargetshopper - 3 months ago
I love this product so much, works like a charm. This tool is quick, convenient, and easy to use.
value: 5 out of 5
Did you find this review helpful?

Ruined my canvas vans

1 out of 5 stars
Thumbs down graphic, would not recommend
shoereview - 10 months ago, Verified purchaser
Ruined my white canvas vans, turned yellow!
1 reply from Kiwi Shoe Care team - 10 months ago
We're so sorry to hear this! KIWI® Shoe Whitener makes used, old shoes look like new when used as directed on the label. We would like to talk with you further and see if we can help since your results are not what we'd anticipate. Call us at 1-800-558-5252 between 8 AM and 5 PM CT on weekdays, and mention reference number: 22041691. We hope to hear from you soon! – Rachel, SC Johnson Consumer Care
value: 1 out of 5
1 guest found this review helpful. Did you?

Great, easy to put on white shoe polish

5 out of 5 stars
Thumbs up graphic, would recommend
SallyJo - 10 months ago, Verified purchaser
I bought this for my daughter’s white tumbling shoes (for dance class). They were looking rough and needed a little clean-up before her recital. This stuff worked great! It went on thin so it was nice to build. I did 2 coats on the rough spots and it blended out nicely. Her shoes look brand new!
value: 5 out of 5
1 guest found this review helpful. Did you?

BEST SHOE WHITENER

5 out of 5 stars
Thumbs up graphic, would recommend
Bridget - 1 year ago
You need this if you own any pair of white shoes. I’ve tried cleaning previous pairs with various methods but this shoe whitener has worked better than anything. Almost tossed out these shoes but now they are brand new. Go get this right now.
value: 5 out of 5
14 guests found this review helpful. Did you?

Not white white

3 out of 5 stars
Thumbs up graphic, would recommend
AlexB - 1 year ago, Verified purchaser
It was ok. The sponge applicator was fine but it definitely didn’t turn my shoes back to white. It left them more of an eggshell color rather than the bright white they previously were
value: 4 out of 5
3 guests found this review helpful. Did you?

Not white enought for Vans

2 out of 5 stars
Thumbs down graphic, would not recommend
MNtargetLover - 2 years ago, Verified purchaser
Decent product but I bought this to whites my slip on vans and the point is not a bright enough white to match.
value: 3 out of 5
5 guests found this review helpful. Did you?

Make shoes yellow

1 out of 5 stars
Thumbs down graphic, would not recommend
Pmu - 3 years ago
I used this on my leather Reebok and it looks terrible. It started greenish and now my shoes are yellow and looking like fake shoes. Don't waste your money.
1 reply from Kiwi Shoe Care team - 3 years ago
I’m sorry to hear of your recent experience. So we can best assist, please give us a call at 1-800-558-5252 (Monday through Friday 8 AM to 5 PM CT) and provide this reference number: 020424674A. – Hanna, SC Johnson Consumer Care.
value: 1 out of 5
6 guests found this review helpful. Did you?

Great for canvas sneakers!

5 out of 5 stars
Thumbs up graphic, would recommend
Kellylap - 3 years ago, Verified purchaser
Works great on canvas shoes! I love my little white canvas sneakers but they are so hard to keep clean. I used this and they look brand new and still feel flexible like canvas. This + waterproofing spray have kept my sneakers looking fresh
value: 5 out of 5
5 guests found this review helpful. Did you?

It works!

5 out of 5 stars
Thumbs up graphic, would recommend
lopale60 - 3 years ago, Verified purchaser
It whitened my dirty white shoes really well! They look like new now. Also like how this can be used on different fabrics.
value: 5 out of 5
4 guests found this review helpful. Did you?

Great!

5 out of 5 stars
Thumbs up graphic, would recommend
sasha - 3 years ago
It’s literally like painting your shoes with white paint. But it made my white slip on vans look brand new! Love it.
value: 5 out of 5
3 guests found this review helpful. Did you?

great for athletic shoes

4 out of 5 stars
prim - 3 years ago
This product works great on athletic shoes. I used it on the midsoles of running shoes and the color improved drastically. I tried it on other kinds of soles and the results weren't as noticeable. Would recommend for running shoes and shoes with similar rubber soles
value: 5 out of 5
3 guests found this review helpful. Did you?

Wonderful!

5 out of 5 stars
Thumbs up graphic, would recommend
Momtothreeofthebest - 3 years ago
Cleaned my son's and daughter's shoes, such a relief!
Did you find this review helpful?

Not worth it

1 out of 5 stars
Thumbs down graphic, would not recommend
No stars - 3 years ago
It made my shoes ( white vans) YELLOW
1 reply from Kiwi Shoe Care team - 3 years ago
We’re sorry to hear what happened, and we’d like to learn more in order to best assist. Our team is available weekdays from 8 AM to 5 PM CT by calling 1800-558-5252. When calling, please share your reference number: 020272926A . We look forward to hearing from you. – Hanna, SC Johnson Consumer Care
value: 1 out of 5
10 guests found this review helpful. Did you?

White sneakers

4 out of 5 stars
Thumbs up graphic, would recommend
Ale - 3 years ago, Verified purchaser
It got the job done.
value: 4 out of 5
Did you find this review helpful?

Used

3 out of 5 stars
Thumbs down graphic, would not recommend
Annie - 3 years ago
This product was used.
value: 3 out of 5
2 guests found this review helpful. Did you?

turns white shoes yellow

1 out of 5 stars
As06 - 3 years ago
Do not buy if you want your white shoes to stay white. I put this product on my adidas and it turned my shoes yellow. Do not buy this product.
1 reply from Kiwi Shoe Care team - 3 years ago
Oh no – I'm sorry to hear of your experience. When following label directions, we'd expect this to help older shoes look newer. So we can chat more, call us at 1-800-558-5252. Our team is available Monday through Friday between 8 AM and 5 PM CT. Your reference number is 020177797A. – Brooklyn, SC Johnson Consumer Care
11 guests found this review helpful. Did you?

Not white

1 out of 5 stars
william - 3 years ago
Literally this doesn’t make my vans white at all. This is yellowy Please don’t buy unless your shoes hate a tint of yellow
1 reply from Kiwi Shoe Care team - 3 years ago
Thank you for your feedback. We'd expect this to help older shoes look like new without leaving any streaks or residue. So we can chat more about your experience, give us a call at 1-800-558-5252. We're available Monday through Friday from 8 AM to 5 PM CT. When calling, please provide your reference number: 020120981A. – Brooklyn, SC Johnson Consumer Care
5 guests found this review helpful. Did you?

White polish

5 out of 5 stars
Thomas Sears - 3 years ago
Worked on white sneakers
3 guests found this review helpful. Did you?

(no review title)

5 out of 5 stars
Thumbs up graphic, would recommend
Hi - 3 years ago
It whitened my filas. You got to be careful. A lot comes out.
2 guests found this review helpful. Did you?

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