Kopari Self Tanning Face Serum - 1 fl oz - Ulta Beauty
$32.00
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Guests are saying
The gradual self tanning face serum has received mixed feedback from guests, with many appreciating its lightweight formula and natural-looking tan. Guests enjoy the customizable application, allowing them to control the depth of color. However, some have reported issues with dark coloration and unpleasant smells, indicating potential quality concerns. Overall, it offers a convenient way to achieve a sun-kissed glow without the orange tint, making it a popular choice for those seeking a subtle enhancement to their complexion.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 44 reviews
0% would recommend
3 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
7 August, 2026Verified purchase
(no review title)
Replacement was just as bad Ordered this in July. When it arrived, the product had already been opened and the serum was badly discolored, so I returned it by mail. After UPS showed that my return had been delivered, I still had to contact Target myself to get my replacement processed. Nearly two months later, I finally received the replacement—and it is also badly discolored. At this point, I honestly question whether I was sent the same item I returned or another product from the same bad batch. The serum is dark brown and looks nothing like the product pictured online. Very disappointing experience, especially after waiting so long for a replacement only to receive another product in unacceptable condition.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 May, 2026
Old and oxidated
Buyer beware! I just got my serum and it is very dark brown color and smelled funky. Per the Kopari website, Gradual Self-Tanning Face Serum is typically clear to a light golden/amber tint in the bottle (it shouldn’t look dark brown or muddy). Very dark, cloudy color points to oxidation/age. I tried their customer service. It’s useless. I’m going to return it and steer clear of their products in the future. Will continue with Tan-Luxe
1 out of 5 stars
Thumbs down graphic, would not recommend
19 January, 2026Verified purchase
Awful, bad bad breakouts
I would give this no stars if I could - I have never used a product that broke me out the way this one did. It managed to do so despite about 4 months of taking accutane. Horrible, stay away. Also no tan or color - it basically doesn't do anything.
5 out of 5 stars
18 July, 2025
originally posted on Kopari Beauty
Gradual Tanning
[This review was collected as part of a promotion.] I like that idea his gives a gradual tan and no orange color
5 out of 5 stars
12 May, 2025
originally posted on Kopari Beauty
Very natural
[This review was collected as part of a promotion.] I am fair skinned and was hesitant to try another self tanner. I initially tried a few drops mixed with moisturizer on my LEGS (in case I didn't like it, then noone would see). It was so natural looking. I highly recommend this product as you can control the outcome by the amount you use. No orange, unnatural color and no streaks. Love it.
5 out of 5 stars
27 April, 2025
originally posted on Kopari Beauty
Love and doesn’t stink.
A few drops in my night moisturizer every couple days gives me a hint of a tan. Major thing I love is that this doesn’t have that self tanner stink! It works on my cool undertoned med tone blue eyed complexion.
4 out of 5 stars
15 April, 2025
originally posted on Kopari Beauty
Maybe not great for fair skin?
It made me look a little yellowy/orange within one use. I assumed it was a slow build to tan type of syrup but it worked immediately and my hair line looked like I had unblended foundation lolol hands were also stained even though I washed them... but maybe I used too much
5 out of 5 stars
11 April, 2025
originally posted on Kopari Beauty
Great serum
[This review was collected as part of a promotion.] I really like this serum, as it goes on smoothly, but also has the bonus of giving your skin a 'I've been in the sun' look!
1 out of 5 stars
29 March, 2025
originally posted on Kopari Beauty
Would not recommend
Let me first start by saying I use a lot of kopari products and love them. Unfortunately this is one product I would not recommend or purchase again. I have used it for several days and I see no change in my skin color. I will not be purchasing this product again
5 out of 5 stars
23 March, 2025
originally posted on Kopari Beauty
Beautiful!
This self tanning serum gives me exactly what I want - a soft tan that makes me look healthy. And one of the things that I love most about it is that it doesn’t get into my pores. Very satisfied with this product!
5 out of 5 stars
15 March, 2025
originally posted on Kopari Beauty
Very Nice
[This review was collected as part of a promotion.] This is awesome. My face look like a nice tan not much. It's perfect.
3 out of 5 stars
11 March, 2025
originally posted on Kopari Beauty
A little disappointing
[This review was collected as part of a promotion.] I was really excited to try this. It doesn't seem to really do anything and I've tried it multiple times in the morning. Kind of bummed...
5 out of 5 stars
25 February, 2025
originally posted on Kopari Beauty
Perfect!
This is what gives me my healthy glow Along with the body tanning mousse
5 out of 5 stars
6 February, 2025
originally posted on Kopari Beauty
pleasant glow
[This review was collected as part of a promotion.] Love the feel and subtle glow I get from this oil. I have olive skin, so I don't feellike I look more "tan", necessarily.
5 out of 5 stars
4 January, 2025
originally posted on Kopari Beauty
Nice color!
[This review was collected as part of a promotion.] This serum gives a subtle natural sun kissed glow. Very happy with it!
1 out of 5 stars
25 December, 2024
originally posted on Kopari Beauty
Little difference and not as moisturizing
[This review was collected as part of a promotion.] This serum is not as nice as the vitamin C one and I did not notice a change in tan other than coming off as yellow while using toner on my face the next day.
5 out of 5 stars
24 November, 2024
originally posted on Kopari Beauty
Sun kissed skin in a bottle
[This review was collected as part of a promotion.] This sunless tanning serum is a new staple in my skincare routine. I love that it contains niacinamide and hyaluronic acid to help plump skin and even skin tone while also providing the most beautiful glowing bronzed skin. It comes in a glass bottle, the serum looks like liquid gold. Bonus points for being cruelty free. This is a great multipurpose product!
5 out of 5 stars
22 November, 2024
originally posted on Kopari Beauty
Perfect addition to my daily routine
[This review was collected as part of a promotion.] I received these as a gift. they exceeded my expectation completely. I love how they give you a natural looking tan without leaving you feeling oily
5 out of 5 stars
16 November, 2024
originally posted on Kopari Beauty
Self tanner serum and mousse
[This review was collected as part of a promotion.] Dear Kopari, I love the products you offer. I saw your promotion that if both items a free application mit would be included. I was disappointed that I did not get the mit. Would you be able to send me one? It just makes application so much easier.Sincerely,Kimber Hood
5 out of 5 stars
11 November, 2024
originally posted on Kopari Beauty
Love it! ❤️
This is the best self tanning treatment for my face.So gentle & moisturizing on my skin, results are so natural, glowing & soft.I highly recommend this product, it’s the best for your face.Not orange at all. Love it! ❤️