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$9.99($1.47/fluid ounce)
$5 Target GiftCard with 4 select personal care
4.5 out of 5 stars with 439 ratings
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Guests are saying
This hair mask has received positive feedback for its ability to enhance shine and softness, making it a favorite among guests with various hair types. Many appreciate its pleasant scent and smooth texture, which contribute to a luxurious at-home hair care experience. The product is praised for its effectiveness in taming frizz and providing a salon-like finish, all while being affordable and easy to use. Guests recommend using it alongside the complete hair care system for optimal results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 456 reviews
effectiveness: 2.41 out of 5
quality: 2.18 out of 5
value: 2.18 out of 5
28% would recommend
25 recommendations
5 out of 5 stars
30 November, 2025
originally posted on lorealparisusa.com
shine hair- use!
did everything it claims it will! made my hair the smoothest and shiniest it ever has been and therefore it is now capable to start growing again bc ends are sealed and not breaking- so happy with this product!
1 out of 5 stars
23 November, 2025
originally posted on lorealparisusa.com
Doesn’t work
Did not work. Hair still looks dry and frizzy . Def not glossy .
2 out of 5 stars
23 November, 2025
Doesnt work
Did not work , hair still looks dry and frizzy
1 reply from L'OrealParisProductExpert team - 11 days ago
Hello Wendy! We are truly sorry to hear that our EverPure Sulfate Free Hair Gloss Glossing Lamination Mask did not deliver the results you were hoping for, and that your hair still appeared dry and frizzy after use. This mask is designed to enhance shine and provide a lamination effect for smoother, healthier-looking hair, and we regret that it did not meet your expectations. We appreciate you sharing your experience, as your feedback is valuable to us.
1 out of 5 stars
20 November, 2025Verified purchase
Wish I never tried this product!
It made my hair like straw. I normally have pretty healthier and curly hair, after one use, my hair felt like I bleached it and almost all my curl was gone.
1 reply from L'OrealParisProductExpert team - 11 days ago
Hello DOGMOM22! We are very sorry to hear about your experience with our EverPure Sulfate Free Hair Gloss Glossing Lamination Mask. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
4 out of 5 stars
13 November, 2025Verified purchase
(no review title)
The first time I used this product I don’t feel like I did it correctly. The second time I was extremely generous with the amount I used and yes my hair does look much shinier softer and is holding my blowout much better. I’ll keep testing it.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 November, 2025Verified purchase
If youhave grey hair, save your money
It really doesn't do much for grey hair. Not even a little bit. It's still frizzy. I've used better products
1 reply from L'OrealParisProductExpert team - 23 days ago
Hi there! Thank you for reaching out about our L'Oreal Paris EverPure Sulfate Free Hair Gloss Glossing Lamination Mask. We are truly sorry to hear that our product didn't deliver the results you expected for your gray and frizzy hair. It's disappointing to learn that it didn't make a noticeable difference and that you've found other products more effective. We understand your frustration when a product doesn't live up to its promises, and we sincerely apologize that this one fell short of your needs. Your feedback is very important to us as we continuously strive to improve.
2 out of 5 stars
2 November, 2025Verified purchase
Not worth it
Bought this with high hopes but it did nothing for my hair. It was a waste of time and money.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello Gbchristman. Thank you for your feedback on the L'Oréal Paris EverPure Sulfate Free Hair Gloss Glossing Lamination Mask. We're sorry to hear it didn't meet your expectations. Your comments are important and will be shared directly with our team.
3 out of 5 stars
27 October, 2025Verified purchase
Aoft but flat hair
Makes my hair super soft but also super flat.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi Natalie. Thank you for your feedback regarding L'Oreal Paris EverPure Sulfate Free Hair Gloss Glossing Lamination Mask. Perhaps you may leave it on a few less minutes and apply only once a week.
5 out of 5 stars
Thumbs up graphic, would recommend
9 October, 2025Verified purchase
Leaves my hair soft and silky
Amazing gloss! 10/10 rec!
2 out of 5 stars
Thumbs down graphic, would not recommend
9 October, 2025Verified purchase
L'oreal Glossing products.
I have curly, wavy hair. These glossing products made my hair soft, but took all curl away. Bummer!
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Barbara. We are sorry to hear that L'Oreal Paris EvePure Sulfate Free Hair Gloss Glossing Lamination Mask is not your new favorite. We will share your feedback with our team.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 October, 2025Verified purchase
Opposite Effect- Do Not Purchase
Do NOT buy this product. Does nothing to smooth your hair; in fact, it does the opposite. My hair feels harder to brush through (dry) and I now have breakage. I’m not sure how this has so many positive reviews.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Chelsey. Thank you for reaching out to L'Oreal regarding the EverPure Glossing Mask. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43127544. Please have the product with you when you call. Looking forward to hearing from you!
1 out of 5 stars
Thumbs down graphic, would not recommend
24 September, 2025Verified purchase
Hair gloss
Way overhyped. I tried it multiple times in multiple different ways in case the directions were lying to me and it did nothing. Smells real nice. But it didn’t even at least make my hair softer. Literally just added scent
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello M. Thanks for reaching out about the L'Oréal Paris EverPure Sulfate Free Hair Gloss Glossing Lamination Mask. We are sorry to hear you did not get the results you had expected. Your feedback is incredibly valuable, helping us improve our brand and products. We'll share your comments with our team to work towards a better experience for you.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 September, 2025Verified purchase
Regret puechase
Will 100% not recommend. It smells very strong (perfume smell) and it left my hair VERY dry and frizzy for the rest of the week. It literally did the opposite that was suppose to. I regret buying this.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello Ainhoarv, thank you for reaching out about the L'Oréal Paris EverPure Sulfate Free Hair Gloss Glossing Lamination Mask. We're very sorry to hear you didn't get the results you expected. We truly value your feedback and appreciate you sharing it; we've passed your comments directly to our team for product improvement.
5 out of 5 stars
Thumbs up graphic, would recommend
3 September, 2025Verified purchase
works great, smells great
saw this on social media and had to try it out. it makes my hair smell amazing, pretty strong floral scent but personally I love it. does the job of smoothing and shining my hair also!
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2025Verified purchase
Buy ASAP!
This makes my hair smell great! You also get a lot of uses per bottle, I got about 6+ good uses with my shoulder length hair
2 out of 5 stars
Thumbs down graphic, would not recommend
11 August, 2025Verified purchase
awful smell
the smell was terrible and it didnt even do anything to my hair except dry it out
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi there- We appreciate you sharing your experience with our EverPure Sulfate Free Hair Gloss Glossing Lamination Mask. We are so sorry to hear this is not your new favorite hair mask. Your comments have been passed along to our Product Development Team for further analysis. We hope you continue exploring our other products!
1 out of 5 stars
Thumbs down graphic, would not recommend
1 August, 2025Verified purchase
I hated this product
Does nothing but make frizz
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi there, Trish! We appreciate you taking the time to reach out about our EverPure Sulfate Free Hair Gloss Lamination Mask. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
1 out of 5 stars
Thumbs down graphic, would not recommend
25 July, 2025Verified purchase
Dont waste your money
Smells amazing but didn’t do anything for my hair. If anything it felt a bit dry and definitely more frizzy.
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi there, BToy! We appreciate you taking the time to reach out about our EverPure Sulfate Free Hair Gloss. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
5 out of 5 stars
19 July, 2025
originally posted on influenster.com

Definitely recommend
[This review was collected as part of a promotion.] This product worked wonders!! I love how it smelled and I love how far the product went. It saved me so much. The texture is super smooth and silky after but I recommend all 3 products. The packaging is great since it all fit in my shower. Would definitely recommend. This is better than the fancier products. Kept my treated hair nice and soft
5 out of 5 stars
14 July, 2025
originally posted on influenster.com

L’Oréal
[This review was collected as part of a promotion.] I loved using this hair mask. It’s a small bottle but it works. It smells good and makes your hair smell amazing. It’s a thick texture. I would definitely buy this product.