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Premium Supima Cotton 2-Piece Washcloth Set - 2 of 2
Premium Supima Cotton 2-Piece Washcloth Set - 1 of 2

Lands' End Premium Supima Cotton 6-Piece Bath Towel Set - Bath Towel - Bering Sea Blue

$71.97 reg $119.95
$47.98 off

In Stock

Free & easy returns
Free & easy returns
Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Lands' End
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About this item

Highlights

  • Rare Supima® — the top 3% of cotton grown in the U.S.
  • Combed for added softness
  • Detailed with dobby weave
  • Bath Towel is 650 grams per square meter
  • Bath Towel is 650 grams per square meter
  • 6 piece set includes 2 bath towels, 2 hand towels, 2 washcloths. 2 piece set includes 2 washcloths.

Description

Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
Number of Pieces: 6
Piece 1: Bath Towel: 56 inches (L) x 30 inches (W), Quantity 2
Piece 2: Hand Towel: 30 inches (L) x 19 inches (W), Quantity 2
Piece 3: Washcloth: 13 inches (L) x 13 inches (W), Quantity 2
Fabric Name: Plush
Textile Material: 100% Cotton
Style: Assorted Bath Towel Set
Fabric Weight Type: Heavyweight (550-800 GSM)
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 92660146
UPC: 194743747763
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

lands end
bath towels

Size Measurement
Washcloth 13''x13''
Hand Towel 19''x30''
Bath Towel 30''x56''
Bath Sheet 36''x70''

All Sizes in Inches Unless Otherwise Stated

Shipping details

Estimated ship dimensions: 19 inches length x 12 inches width x 6 inches height
Estimated ship weight: 0.5 pounds
item ships from third party seller: Lands' End

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

The towels have received mixed feedback from guests, with many praising their softness, absorbency, and vibrant colors. Guests appreciate the plush feel and durability, noting that they wash well without excessive lint. However, some have expressed disappointment regarding quality inconsistencies and shedding issues after washing. Overall, these towels are a popular choice for those seeking comfort and style in their bathroom essentials, making them a worthwhile investment for everyday use.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 1924 reviews
    quality: 3 out of 5
    value: 1 out of 5
    0% would recommend
    1 recommendations
    1 out of 5 stars
    5 November, 2026
    originally posted on Lands' End
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    SNAGS

    [This review was collected as part of a promotion.] Snags everywhere! I always check towels right after receiving them. Sometimes snags result after washing. Why so many snags???
    From Customer Care team
    Thank you for sharing your feedback. We’re sorry to hear your towels arrived with so many snags. We understand how disappointing it is to find this issue before you’ve even had a chance to use or wash them. Please feel free to chat with us (the Chat button is located under the Help tab in the top right corner of landsend.com) or call 1-800-963-4816 to speak with one of our specialists for assistance.
    9 days ago
    Did you find this review helpful?
    5 out of 5 stars
    4 November, 2026
    originally posted on Lands' End
    Image

    LOVELY!

    [This review was collected as part of a promotion.] These towels were every bit of the premium quality as advertised. They wash easily, come out wonderfully soft and absorb beautifully. First time I ever "blew myself," to top of the line towels. Soooo glad I did! LOVELY!
    Did you find this review helpful?
    5 out of 5 stars
    2 November, 2026
    originally posted on Lands' End
    Image

    So soft!

    [This review was collected as part of a promotion.] Been using these for a few weeks and LOVE them. They are so soft and dry quickly. Even my kids were excited about them!
    Did you find this review helpful?
    5 out of 5 stars
    31 October, 2026
    originally posted on Lands' End
    Image

    only towels I want to buy

    I bought several colors in the past year. I also went else where to look and purchase. There is no comparison to the quality or colors. I love these towles. Today i bought 2 more colors, means I will have to change up my bathroom to match, but I wanted the lavender forever!
    Did you find this review helpful?
    3 out of 5 stars
    30 October, 2026
    originally posted on Lands' End
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    Soft towels.

    I just bought these towels and even though they are nice I don’t feel like they dry you off very well. Maybe they are too soft. I also feel they take a while to dry after being used.
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2026
    originally posted on Lands' End
    Image

    Fluffy and wonderful

    Very soft and fluffy! The color is perfect, as expected! The size of the hand towels is wonderful! And the washcloths are a nice big size too. Very happy with these!
    Did you find this review helpful?
    5 out of 5 stars
    23 October, 2026
    originally posted on Lands' End
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    Great thick towels

    Thick, cozy and dry wonderfully. They wash great without a lot of lint. I replace my bath towels yearly with these same towels.
    Did you find this review helpful?
    1 out of 5 stars
    20 October, 2026
    originally posted on Lands' End
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    Very Disappointed

    I was very disappointed. With all the great reviews I thought I found the perfect towels. They are the worst towels I’ve ever purchased. They shed horribly. I washed 8 times and am still getting lint left after drying myself off. They do not absorb at all - the towel feels so cold and wet because it doesn’t absorb.
    From Customer Communications team
    Thank you for your review. We're sorry to hear these towels did not meet your expectations. While some lint may be expected during the first few washes, it sounds like you've experienced continued shedding and absorbency issues even after multiple washings. Our products are backed by our 90-day return policy, even if they have been washed. If you're not satisfied with their performance, we encourage you to contact our Customer Service team for assistance with a return. If returning for merchandise credit, you'll also receive free return shipping. We appreciate your feedback and the opportunity to improve.
    25 days ago
    Did you find this review helpful?
    3 out of 5 stars
    15 October, 2026
    originally posted on Lands' End
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    Sadly, quality has declined

    Sadly, Lands End quality is not what it once was. I have bought these towels many times before, but these are not as good as they once were. The bath towel, hand towel, and washcloth are generously sized and the feel is soft but not as hefty as before. Also, it has taken 2 wash and drys to get them as absorbent as they are now, but they still aren’t close to previous quality. I hope after another wash and dry they will be absorbent enough for me to feel dry after my shower. Guess we’ll see.
    Did you find this review helpful?
    4 out of 5 stars
    10 October, 2026
    originally posted on Lands' End
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    (no review title)

    Product is what I expected from my inquiries into ChatGPT. It is both fairly plush yet absorbs water well when drying yourself. Face cloth holds soap well and rinses out thoroughly.
    Did you find this review helpful?
    5 out of 5 stars
    9 October, 2026
    originally posted on Lands' End
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    Supima towels

    Nice and cuddly. Have been buying for many years.
    Did you find this review helpful?
    5 out of 5 stars
    8 October, 2026
    originally posted on Lands' End
    Image

    Beautiful

    These towels are thick, with a solid weave and a beautiful, rich color. I love them!
    Did you find this review helpful?
    3 out of 5 stars
    6 October, 2026
    originally posted on Lands' End
    Image

    Prairie Green Supima Towels

    The color is the perfect shade of green. The quality is ok but it used to be better. I have bought these towels since 2000. The quality hasn't stayed as good as it was back then.
    Did you find this review helpful?
    5 out of 5 stars
    5 October, 2026
    originally posted on Lands' End
    Image

    Good value

    I have used these towels and am very pleased with their performance and their feel. They are very soft and look very nice.
    Did you find this review helpful?
    3 out of 5 stars
    5 October, 2026
    originally posted on Lands' End
    Image

    Not impressed

    After two washings there are long strings hanging off the towels. They just don’t have an upscale look . The pile is long and messy looking. I have recently purchased brooklinen in a comparable gsm and there is no comparison. Lands End supima is not something I will be repurchasing. Theg seem to dry you off ok , if you are not concerned about how they look.
    Did you find this review helpful?
    4 out of 5 stars
    4 October, 2026
    originally posted on Lands' End
    Image

    Nice towels

    I have had Lands End towels for many years. They last a long time. I just ordered the new ones in blue. They did well in the wash and didn’t fade. However they don’t seem to be as thick and durable or dry as well as the old ones. If I didn’t have the old ones I would probably like these better. Still good towels.
    Did you find this review helpful?
    3 out of 5 stars
    4 October, 2026
    originally posted on Lands' End
    Image

    Average quality,

    Average quality, won't make the mistake and order a second time. Will stay with the "Turkish towels".
    Did you find this review helpful?
    5 out of 5 stars
    1 October, 2026
    originally posted on Lands' End
    Image

    Wonderful towels - best of a lifetime

    These towels are the best I have ever encountered in a 70+ year lifetime! Both softest and most absorbent. The pile is thick and deep. I am beyond thrilled and feel super-indulged for having bought them.
    Did you find this review helpful?
    5 out of 5 stars
    30 September, 2026
    originally posted on Lands' End
    Image

    Nice wash cloths

    I didn't get the towel set. I just got 2 wash cloths. They're good quality.
    Did you find this review helpful?
    5 out of 5 stars
    29 September, 2026
    originally posted on Lands' End
    Image

    Best Towels I Ever Purchased

    Amazing fluffy towels. They do not generate fuzz and are done with the break-in fuzzy lint stage after one wash. No color bleed or transfer. No weird chemical smell before or after washing. The Bering Sea Blue set is more of a steely icy blue or grayish denim color rather than an aquatic teal, but I actually preferred that. Navy blue is a true deep navy sapphire blue. They are thick and extra large and very absorbent. The Terry cloth loops are very long but they get super fluffy by wash 2 and feel like a cloud. Best towel purchase of my life.
    Did you find this review helpful?

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