Supima cotton is farmed to minimize environmental impact.
Rare Supima® — the top 3% of cotton grown in the U.S.
Combed for added softness
Detailed with dobby weave
Bath Towel is 650 grams per square meter
6 piece set includes 2 bath towels, 2 hand towels, 2 washcloths. 2 piece set includes 2 washcloths.
Description
Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
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We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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lands end bath towels
Size
Measurement
Washcloth
13''x13''
Hand Towel
19''x30''
Bath Towel
30''x56''
Bath Sheet
36''x70''
All Sizes in Inches Unless Otherwise Stated
Shipping details
Estimated ship dimensions: 13 inches length x 5 inches width x 1 inches height
Estimated ship weight: 0.01 pounds
item ships from third party seller: Lands' End
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Guests appreciate the luxurious softness and absorbency of these towels, making them a popular choice for both personal use and gifts. The variety of colors and monogramming options add a personal touch, enhancing their appeal. While many guests praise the quality and durability, some have experienced issues with shedding and color discrepancies. Overall, these towels are seen as a great addition to any bathroom, providing comfort and style.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4
4.4 out of 5 stars
1770 star ratings
4.4 out of 5 stars with 1770 reviews
2 out of 5 stars
21 March, 2026
originally posted on Lands' End
Weak Dye
The wash clothes are somewhat thin and the dye does not hold up to benzoyl peroxide. This should have been stated in the on-line product description. However, it's only listed on the laundering instructions tag.
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5 out of 5 stars
17 March, 2026
originally posted on Lands' End
Lovely towels
Bought these towels while we were renovating our bathroom to use when it was finished. They look beautiful and they are wonderful to use!
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5 out of 5 stars
6 March, 2026
originally posted on Lands' End
THESE ARE THE BEST TOWELS I HAVE OWNED!
I have bought these towels for years, and I am especially fond of the massively large bath sheets. However, the current colors are not the colors that I want. The beautiful blue towels that I bought about two years ago are no longer available. There are a navy blue towel and a washed-out light blue towel available for sale, but neither matches what I have. I miss the deep blue towels they used to sell. If you are going to sell premium towels at premium prices, don't discontinue popular colors.
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1 out of 5 stars
2 March, 2026
originally posted on Lands' End
Won't Stop Shedding
So disappointed. Love the look and feel of these towels....but, I've washed them 7 times and I am still picking lint from my skin after showering. I've always loved Lands End clothing, shoes, etc, but these are a huge disappointment.
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1 out of 5 stars
17 February, 2026
originally posted on Lands' End
Mismatch color betwn DARK SAND towels and Bath Mat
The towels seem thin and cheap...not very absorbent. But the real prolem was the mismatch in color DARK SAND between the Dark Sand Towels and the Dark Sand Bath Mat...Not Even Close in Color! It all has to go back. They need a retail store that can at least provide a color comparison display. I called both Kohls and Macys asking to see samples of the colors, but each said it was not available. Glad I purchased from on online vendor who has free returns.
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1 out of 5 stars
16 February, 2026
originally posted on Lands' End
Color
The bourbon color bleed, washed several times and did a vinegar soak to set color. Also took a very long time to dry after using.
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3 out of 5 stars
7 February, 2026
originally posted on Lands' End
(no review title)
Just recieved my . A little disappointed. The supima cotton towels seem cheaply made vs when I've bought them in the past. Did u change the specs or go to another mfg. I have bought these for 20 years
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2 out of 5 stars
15 January, 2026
originally posted on Lands' End
Pretty bad
I do not like these towels at all. They are an okay color, but I dislike the long loops, which perhaps make the towels soft, but make them not absorbent. As I think absorbency is the crucial characteristic of towels, this makes them nearly useless. And somehow despite their lack of absorbency, they take a long time to get dry, even on a heated towel rack. The non-slip bath at that goes with this set is just dreadful. Even less absorbent than the towels, they are very stiff, and so heavy that they have to be washed in a separate load from the towels. Thankfully, they were on sale, so the price was decent.
1 reply from Customer Care team - 3 months ago
Thank you for sharing your experience. I’m sorry the towels didn’t meet your expectations. We appreciate your feedback and will share it with our team.
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1 out of 5 stars
6 January, 2026
originally posted on Lands' End
Towels Shed excessively!!
I am very disappointed with these towels, they have been washed 6 times and there is STILL lint and shedding everywhere. I am a long time customer and have purchased Supima cotton towels before that were wonderful quality—- what happened??
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1 out of 5 stars
21 December, 2025
originally posted on Lands' End
Terrible quality- what has happened, Lands End?
These are terrible, and extremely thin. My parents and grandparents always bought LE towels because they last for a decade or more. These are thin and not absorbent and Target has nicer towels than this. The body towels are much smaller than ones I bought 10 years ago. I'm very disappointed. I will be returning and buying Frontgate towels from now on.
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4 out of 5 stars
12 December, 2025
originally posted on Lands' End
Nice but not as thick
These are made in India, not quite as thick as the last ones I bought made in Turkey. Ad copy says American grown Supima cotton, yet they are imported from India? Will see if they wash as well. Bought the Bering sea blue. Reviews say bath mats don’t match
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2 out of 5 stars
11 December, 2025
originally posted on Lands' End
Not Absorbent
I am so disappointed in these hand towels. They are not absorbent, it feels like I am just pushing water around on my skin. They also take a very long time to dry, still damp hours after I use them. I looked for a long time before deciding on these, I chose them because they are the right color and have matching non-skid rugs and the reviews were generally good. Now I regret buying them, I'm really glad I didn't buy the bath towels as well.
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5 out of 5 stars
29 November, 2025
originally posted on Lands' End
(no review title)
I purchased this towel set about 4 years ago, color (red) is still vibrant
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4 out of 5 stars
10 November, 2025
originally posted on Lands' End
Great towels but bath mat does not match
These are great towels. Cushy and soft, absorbent, but don't take long to dry. I also bought the bath mats. If I were just reviewing the toast color it would be a 5. But I also bought the dark sand. The mat in dark sand is not the same color as the towels.
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5 out of 5 stars
4 October, 2025
originally posted on Lands' End
Like new after10 years’
I have the bath sheet towels and use them daily. They are 20 years old and color has not faded and they look like new. Now I am ordering as a gift.
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5 out of 5 stars
3 October, 2025
originally posted on Lands' End
Lovely
These are lovely, and stay that way as long as I use no more than a tablespoon of liquid detergent in the load, and no fabric softener.
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5 out of 5 stars
28 September, 2025
originally posted on Lands' End
Excellent towels!
I purchased these towels about a month ago and my husband and I really love them! They are so nice and thick and soft. Extremely happy with my purchase!
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5 out of 5 stars
25 September, 2025
originally posted on Lands' End
Quality product
I had purchased washcloths from Lands End several years ago and they are just starting to show wear. Although they are a little more expensive, they are well worth it.
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5 out of 5 stars
23 September, 2025
originally posted on Lands' End
Soft and long lasting
GREAT towels. I am preparing to retire so I am stocking up!
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5 out of 5 stars
6 September, 2025
originally posted on Lands' End
Supima 2 count wash cloths
these face cloths are a pretty pink color and nice and soft and thick.