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Launch It! - by Molly Miller-Davidson & Joanne Stone-Geier & Michael B Levinson (Paperback)

Name: Launch It! - by Molly Miller-Davidson & Joanne Stone-Geier & Michael B Levinson (Paperback)
Brand: Harper Business
SKU: 1006741829
Price: 11.99 USD
Availability: InStock

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About this item

Details

Highlights

Author(s): Molly Miller-Davidson & Joanne Stone-Geier & Michael B Levinson
288 Pages
Business + Money Management, Marketing

Description

From the Back Cover

The easy-to-read bible for developing, financing, marketing, and selling consumer products--from gadgets to kitsch, from high-touch to high-end--for America's rising entrepreneurial nation.

Launch It! is written by a team of trend and product consultants with over 60 years of collective experience advising thousands of entrepeneurs, designers, and companies. As they realized not one trade book was available on the market that would provide soup-to-nuts guidance for any firm or entrepreneur seeking to turn inventions and cool ideas into great products that sell, they decided to write that book themselves. Unlike any other book, Launch It! provides the reader with the step-by-step game plan that anyone can follow to evaluate their idea, raise capital, save time, stay on top of emerging and important trends, and make money.

Review Quotes

"A thorough and valuable overview that will help educate anyone involved in consumer goods marketing in America." - Jeff Little, President, George Little Management, America's largest trade show producer
"Practical, insightful, and loaded with easy to use information." - Michael D. Dean, President, Western Exhibitors, LLC

Specifications

Dimensions (Overall): 8.06 Inches (H) x 5.3 Inches (W) x .68 Inches (D)

Weight: .48 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 288

Genre: Business + Money Management

Sub-Genre: Marketing

Publisher: Harper Business

Theme: Research

Format: Paperback

Author: Molly Miller-Davidson & Joanne Stone-Geier & Michael B Levinson

Language: English

Street Date: September 5, 2006

TCIN: 1006741829

UPC: 9780060819255

Item Number (DPCI): 247-07-1786

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 0.68 inches length x 5.3 inches width x 8.06 inches height

Estimated ship weight: 0.48 pounds

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