Shop all Harper Business

The 22 Immutable Laws of Marketing - by Al Ries & Jack Trout (Paperback)

Name: The 22 Immutable Laws of Marketing - by Al Ries & Jack Trout (Paperback)
Brand: Harper Business
SKU: 11959466
Price: 12.09 USD
Availability: InStock

0 out of 5 stars with 0 reviews

5 Questions

$12.09 was $13.97

New lower price save $1.88 (13% reduction)

In Stock

Free & easy returns

Return this item by mail or in store within 90 days for a full refund.

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

About this item

Details

Highlights

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Author(s): Al Ries & Jack Trout
160 Pages
Business + Money Management, Marketing

Description

About the Book

The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.

Book Synopsis

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

From the Back Cover

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Specifications

Dimensions (Overall): 8.1 Inches (H) x 5.3 Inches (W) x .39 Inches (D)

Weight: .28 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 160

Genre: Business + Money Management

Sub-Genre: Marketing

Publisher: Harper Business

Theme: Research

Format: Paperback

Author: Al Ries & Jack Trout

Language: English

Street Date: April 27, 1994

TCIN: 11959466

UPC: 9780887306662

Item Number (DPCI): 248-29-2752

Origin: Made in the USA or Imported

If the item details aren’t accurate or complete, we want to know about it.

Shipping & Returns

Shipping details

Estimated ship dimensions: 0.39 inches length x 5.3 inches width x 8.1 inches height

Estimated ship weight: 0.28 pounds

We regret that this item cannot be shipped to PO Boxes.

This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item can be returned to any Target store or Target.com.

This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.

See the return policy for complete information.