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The 22 Immutable Laws of Marketing - by Al Ries & Jack Trout (Paperback)

The 22 Immutable Laws of Marketing - by  Al Ries & Jack Trout (Paperback) - image 1 of 1
The 22 Immutable Laws of Marketing - by  Al Ries & Jack Trout (Paperback) - image 1 of 1
$15.59 sale price when purchased online
$21.99 list price

About this item

Highlights

  • There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity.
  • Author(s): Al Ries & Jack Trout
  • 160 Pages
  • Business + Money Management, Marketing

Description



About the Book



The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.



Book Synopsis



There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Dimensions (Overall): 8.1 Inches (H) x 5.3 Inches (W) x .39 Inches (D)
Weight: .28 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 160
Genre: Business + Money Management
Sub-Genre: Marketing
Publisher: Harper Business
Theme: Research
Format: Paperback
Author: Al Ries & Jack Trout
Language: English
Street Date: April 27, 1994
TCIN: 11959466
UPC: 9780887306662
Item Number (DPCI): 248-29-2752
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.39 inches length x 5.3 inches width x 8.1 inches height
Estimated ship weight: 0.28 pounds
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