Love as a Business Strategy - 2nd Edition by Mohammad F Anwar & Frank E Danna & Jeffrey F Ma & Christopher J Pitre (Hardcover)

About the Book

"Love as a Business Strategy offers a new, people-first framework for achieving any business outcome--written by folks that aren't fans of run-of-the-mill business or leadership books. This book is so chock-full of real-world examples of mistakes, heartbreak, and redemption that it reads more like a juicy exposâe than a business book. A better way of doing business is possible. The workplace revolution has arrived. Love as a Business Strategy will help you ditch the status quo, embrace humanity, and achieve lasting success."--

Book Synopsis

Groundbreaking, people-first strategies for organizational growth, profit, and longevity

Chock-full of real-world examples of mistakes, heartbreak, and redemption that makes it read more like a juicy exposé than a business book, Love as a Business Strategy offers a new, people-first framework for achieving any business outcome. Written by authors who aren't fans of run-of-the-mill, nap-inducing business or leadership books, this book clearly shows that a better way of doing business is possible, helping readers ditch the status quo, embrace humanity, and achieve lasting success.

This book steers clear from piety and theoretical concepts and instead share the realities of real people running real businesses, covering concepts including:

• The potential harmony between organizational culture and hard data
• The biggest mistakes that organizations make in pursuing profits at the expense of people
• Practical ways to better serve customers, clients, and employees while still enjoying standout financial success

Entertaining, visionary, and highly practical, Love as a Business Strategy earns a well-deserved spot on the bookshelves of all entrepreneurs, managers, and executives seeking perspective-shifting knowledge and strategies to get better business results without sacrificing their human side.

From the Back Cover

Praise for LOVE AS A BUSINESS STRATEGY

"A brutally honest confession and road map that can help transform the culture of any system or individual willing to do the hard work of changing for the better."
--ESMAEIL PORSA, MD, MBA, MPH, CCHP-A, President and CEO of Harris Health System

"Powerful. This is exactly what the world needs right now. Leaders, teams, and cultures filled with love--the kind of love that inspires us to shape a beautiful, high-growth, innovative future together."
--CHRIS DEAVER, co-author of Brave Together, The Next Big Idea Club top pick

"Love as a Business Strategy is a game changer for bringing humanity back to the workplace! I have not only integrated this book into my college management courses, but it has also changed the way that I teach as I work to bring humanity to the college classroom."
--DR. TRISH BERG, Associate Professor of Business, Heidelberg University

"From leading as a single school principal to Chief Executive Officer of 11 schools, Love as a Business Strategy has been instrumental in scaling the core value of love across our dynamic organization. Post-pandemic, the challenge of integrating love into our improvement strategy was daunting, yet this book, alongside the invaluable support from the Culture+ team, became the cornerstone of our success. It guided us through the necessary tough and honest conversations, enabling a culture shift where my team now prioritizes honesty over harmony, and recognizes love not as mere sentimentality but as a powerful catalyst for progress. This text is more than inspirational; it's a practical blueprint for anyone looking to leverage love to drive substantial outcomes in their organization."
--MINI'IMAH SHAHEED, CEO, KIPP Atlanta Schools

"Love as a Business Strategy is a must-read for anyone in the nonprofit sector. When the values we promote 'outside' don't align with our internal culture, fulfilling our mission becomes much more challenging. Through engaging stories and relatable examples, this highly readable book offers practical guidance on fostering a culture of vulnerability, trust, and inclusion--leading to stronger outcomes for everyone."
--DR. ANDREA M. LINK, Executive Director, Albert Schweitzer Fellowship Houston Galveston

"The concepts and Six Pillars of Love discussed in this book, when put into regular practice, can really help unlock the power of 'Team', and the satisfaction and engagement of individual team members. In our case, this culture enhancement has helped us greatly improve employee retention rates, but more importantly, helped improve cross-functional relationships AND business results!"
--MARTIN LANDON, CEO, BioBridge Global

About the Author

SOFTWAY is a people-first consulting firm that helps businesses achieve transformation in areas of technology, communication, and culture. In 2021, inspired by Softway's own successful cultural transformation, CULTURE+ was created to help other organizations build thriving cultures and effectively navigate change.

In 2015, when a toxic culture almost bankrupted the company, Softway's leadership team--including authors MOHAMMAD ANWAR, FRANK DANNA, JEFF MA, and CHRIS PITRE--vowed to bring humanity back to the workplace. Through trial, error, and determination, they rebuilt their organization around their greatest asset: people.

Today, through the Culture Rise experience and other products and services, Softway and Culture+ are helping leaders worldwide transform their businesses by bringing humanity back to the workplace.