Loving Tan Purest Tanning Mousse - Dark - 3.3 fl oz - Ulta Beauty: Contains Aloe, Paraben-Free, Whole Body Application
$40.00
ColorDark
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3.7 out of 5 stars with 84 reviews
100% would recommend
3 recommendations
5 out of 5 stars
25 February, 2026
originally posted on http://www.ulta.com

Best Non-Toxic Self Tanner
The best non toxic self tanner out there. Fades away so nice not blouchy. Wish they still sold the Dark shade in the purest loving tan since the others are toxic.
1 out of 5 stars
11 November, 2025
originally posted on Loving Tan
Not a pleasant smell
[This review was collected as part of a promotion.] Tanning products generally don’t smell the best, but this one is especially icky smelling. I really wanted to like it, but the smell and the lighter color tan made it less desirable than the original.
5 out of 5 stars
Thumbs up graphic, would recommend
5 July, 2025Verified purchase
Thanks for this formula
I can’t use the original due to it having nuts in it and I’ll get hives or worse lol so I tried this one and it was great!
5 out of 5 stars
22 June, 2025
originally posted on http://www.ulta.com

LOVE! (And I normally hate self-tanners!)
This stuff is supposed to be more natural than the other products and its line. The smell is not like your typical tanning lotion or nose, not very strong at all. Very easy to apply and the mousse helps with that. Inisenit on my dace as well and have not had any problems.
5 out of 5 stars
6 June, 2025
originally posted on Loving Tan
great product
[This review was collected as part of a promotion.] This is the best self tanner out there in my opinion! And now that I can buy the one with all the good stuff in it, I'm happy.
4 out of 5 stars
10 April, 2025
originally posted on Loving Tan
Good color , pleasant smell.
[This review was collected as part of a promotion.] Good color , pleasant smell. Leaves you feeling a bit sticky fir 20-15 minutes and then dries,
5 out of 5 stars
Thumbs up graphic, would recommend
10 March, 2025Verified purchase
Self Tanner enthusiast! Purest is the best.
The smell is better than most of the loving tan products. Has a cocoa smell to it when applying. It dries quickly and you can put clothes on a few minutes after. I did not find it to be tacky or sticky. I love that is has better ingredients, it's so even and smooth when applying. I find other self tanners and other loving tan products leave streaks if you don't rub it in right away. The Purest one does not do that. The color is very dark which I love. I find it to be darker than the other Loving Tans. I've tried other brands but this beats them all! I do wish there was more product in the bottle. I highly recommend this!
5 out of 5 stars
5 March, 2025
originally posted on http://www.ulta.com

One of my most LOVED products
The formula is easy to use, doesn't smell, looks very natural, and has better ingredients than most self tanners I have tried. I have personally never had an issue with streaking or looking orange. I use this tanner with the LT mitt.
3 out of 5 stars
27 January, 2025
originally posted on Loving Tan
Not what I need
[This review was collected as part of a promotion.] I like the way the product doesn’t have a lingering scent but it’s not the color I need.
1 out of 5 stars
14 January, 2025
originally posted on http://www.ulta.com

Help…
I have used many self tanners. I saw this one was vegan (+ on sale at the time) so i gave it a whirl. The color is beautiful, but the tan is streaky. Its splotchy the next day, it literally looks like i purposely missed huge patches. I am exfoliating, moistrurizing, all the things. Am i doing something wrong?
1 out of 5 stars
3 January, 2025
originally posted on http://www.ulta.com

Do not get!
If you want to give yourself gray hairs from trying to apply this tanner and also have the most pilled product, pick this one.
2 out of 5 stars
10 December, 2024
originally posted on Loving Tan
Disappointed
[This review was collected as part of a promotion.] Disappointed! Was looking forward to a more natural product with less chemicals but it doesn't show up! :( I have used the regular “dark” mousse color for years and the color is perfect. This product barely shows up and isn’t close to the other formula. Please formulate a natural product that shows up better!
4 out of 5 stars
26 November, 2024
originally posted on Loving Tan
Purest Tanning
[This review was collected as part of a promotion.] Don't get me wrong-I am grateful for the pure ingredients, but it's hard to beat your regular dark tan. I am a forever fan and I love your products!
3 out of 5 stars
17 November, 2024
originally posted on http://www.ulta.com

It's decent but the OG loving tan is great
I got this one only because I realized the OG loving tan has red, yellow and blue dye I think in it. I don't want to be rubbing cancer all over my body so this was a better option. Smell isn't that great and it's not as dark as the OG
4 out of 5 stars
24 September, 2024
originally posted on Loving Tan
Used once
Seemed fine but not the coverage I hoped for. Easy to apply
4 out of 5 stars
4 September, 2024
originally posted on http://www.ulta.com

Love the color, hate the smell
I absolutely love the color this gives. 5/5 on the color. However, the smell is FOUL! I've tried & used probably 15 self tanners total in my life & none have ever smelled this bad. Idk what it is. I thought i'd get used to it the more i used it but just used the last of my bottle last night & i don't know if i can purchase again because the smell is just so bad.
5 out of 5 stars
15 August, 2024
originally posted on Loving Tan
Great
AMAZING! I purchased Dark, it's awesome. Only note is I wish it was a little darker- I will switch to ULTRA DARK next time.
5 out of 5 stars
30 July, 2024
originally posted on Loving Tan
I actually like it!
I’ve been using the medium shade of purest tan and I actually really like it. It goes on easy and it looks natural for my skin. I have a light skin shade. I can wear shorter dresses now which I’m happy about. If it gets on my sheets, it always washes off. The drying time isn’t fast and it’s kinda sticky so I apply it before bed. Other than that I like it!
5 out of 5 stars
9 July, 2024
originally posted on Loving Tan
Natural color and natural ingredients
Love the fact it’s natural and not full of bad chemicals. The color is amazing too. Not orange
5 out of 5 stars
3 July, 2024
originally posted on Loving Tan
BEST tan!
I have repurchased this sooooo many times! It leaves such a nice natural tan and DOES NOT get patchy! Take it from someone who has experimented with tons of different brands, this is my all time favorite.