EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Daily Protective Serum30 + UVA/UVB by Mad Hippie - 1.02 oz Liquid

Daily Protective Serum30 + UVA/UVB by Mad Hippie  -  1.02 oz Liquid - 2 of 3Daily Protective Serum30 + UVA/UVB by Mad Hippie  -  1.02 oz Liquid - 3 of 3
Daily Protective Serum30 + UVA/UVB by Mad Hippie  -  1.02 oz Liquid - 1 of 3
$20.49 sale price when purchased online
$22.99 list price
Target Online store #3991

About this item

Highlights

  • 30+ Zinc Oxide SPF
  • UVA/UVB Broad-Spectrum
  • Clear, Clean Coverage
  • 80-Min Water Resistant
  • Fragrance-Free

Description

Hydrate & nourish your skin with buriti oil, hyaluronic acid & sodium PCA, while antioxidants, resveratrol, and vitamins C & E, work to curb oxidative stress. Our premium hydrating Daily Protective Serum - a clear mineral SPF 30+ w/ 80 min water resistance, keeps your skin protected, hydrated, and healthy!This light serum blends in beautifully, and is perfect for daily use around town, a jog, or a trip to the beach!Active Ingredients
Zinc Oxide (non-nano): 12.7%Inactive Ingredients:
Aloe Barbadensis Leaf Juice, Bentonite, Butyloctyl Salicylate, Caprylhydroxamic Acid, Capryloyl Glycerin/Sebacic Acid Copolymer, Caprylyl Glycol, Carthamus Tinctorius (Safflower) Oleosomes, Cetearyl Alcohol, Citric Acid, Diheptyl Succinate, Glycerin, Glyceryl Caprylate, Glyceryl Stearate Citrate, Hydrolyzed Wheat Protein/PVP Crosspolymer, Mauritia Flexuosa Fruit Oil, Polyglutamic Acid, Pongamia Glabra Seed Oil, Propanediol, Resveratrol, Schisandra Chinensis Fruit Extract, Shea Butter Ethyl Esters, Sodium Ascorbyl Phosphate, Sodium Gluconate, Sodium Hyaluronate (Hyaluronic Acid), Sodium PCA, Sodium Stearoyl Glutamate, Squalane, Tocopherol, Water
Scent: Aloe
Trial/Mini/Travel Size: Yes
Health Facts: No Fragrance Added
Product Warning: Adult Use Only
Product Form: Liquid
Primary Active Ingredient: Aloe Vera
Beauty Purpose: Hydrating
Recommended Skin Type: All Skin Types
Package Quantity: 1
Net weight: 1.02 fl oz (us)
Features: Moisturizing
TCIN: 88715540
UPC: 850026256154
Origin: made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.

Active ingredients

zinc oxide (non-nano) 12.7%

Purpose

Sunscreen

Uses

Helps prevent sunburn. If used as directed with other sun protection measures (see Directions), decreases the risk of skin cancer & early skin aging caused by the sun.

Directions

Please shake well. Apply liberally and evenly 15 minutes before sun exposure. Reapply: After 80 minutes of swimming or sweating Immediately after towel drying At least every 2 hours Sun Protection Measures: Spending time in the sun increases your risk of skin cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a broad-spectrum SPF value of 15 or higher and other sun protection measures including: Limit time in the sun, especially from 10 am-2pm Wear long-sleeved shirts, pants, hats and sunglasses Children under 6 months: ask a doctor.

Other information

Protect this product from excessive heat and direct sun

Inactive ingredients

aloe barbadensis leaf juice, bentonite, butylactyl salicylate, caprylhydroxamic acid, capryloyl glycerin/sebacic acid copolymer, caprylyl glycol, carthamus tinctorius (safflower) oleosomes, cetearyl alcohol, citric acid, diheptyl succinate, glycerin, glyceryl caprylate, glyceryl stearate citrate, hydrolyzed wheat protein pvp crosspolymer, mauritia flexuosa fruit oil, polyglutamic acid, pongamia glabra seed oil, propanediol, resveratrol, schisandra chinensis fruit extract, shea butter ethyl esters, sodium ascorbyl phosphate, sodium gluconate, sodium hyaluronate (hyaluronic acid, sodium pca, sodium stearyl glutamate, squalane, tocopherol, water

Shipping details

Estimated ship dimensions: 1.45 inches length x 1.45 inches width x 4.4 inches height
Estimated ship weight: 0.24 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: VitaminLife

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Summary of reviews

The Daily Protective Serum is a standout facial sunscreen that combines hydration with effective sun protection. Guests appreciate its lightweight, non-greasy formula that absorbs quickly without leaving a white cast. Ideal for daily use, it works well under makeup and is suitable for sensitive skin. Many guests love its additional skin-loving ingredients, making it a versatile addition to their skincare routine. Overall, it has become a favorite for those seeking a reliable and pleasant sunscreen experience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    5.0 out of 5 stars with 2 reviews
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    100% would recommend
    1 recommendations

    Light texture

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Maggie - 3 months ago, Verified purchaser
    The light, elegant texture feels like a very high-end product, moisturizes, and wears well under makeup. It is not thick or heavy, which is unusual for a mineral sunscreen. The only negative is the tiny size of the bottle for the price.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    Best sunscreen ever tried

    5 out of 5 stars
    Angela G - 4 months ago
    originally posted on https://www.madhippie.com
    I've used so many brands over the past 10 yrs all natural and mad hippie did it again! Love alot of the stuff they make but this is the best. I look glowy and so good I can skip a few steps in the am and just use this or add oil for more hydration. It's so good. PLEASE MAKE IT 50 spf so I can feel a bit better about it
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy