Magnetic Stories - by Gabrielle Dolan (Paperback)

Book Synopsis

Improve customer and employee loyalty with your brand stories

Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local café or a global franchise -- everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad.

Magnetic Stories will walk you through how to develop and communicate your own brand stories, focusing on the five types of stories you need in business to connect and engage people with your brand. You'll learn how to:

• Connect with your customers in a more authentic way
• Increase the engagement of your employees
• Make decisions based on your company values and purpose
• Have a stronger presence online by sharing great stories
• Take control of your brand and reputation for greater success

Magnetic Stories delivers a unique and timely message which is perfect for any business, regardless of size or industry.

From the Back Cover

Take control of your brand and your stories for greater success

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you too can create and share stories that stick.

Learn how to:

• define and distinguish your brand
• stand out from the competition
• implement brand storytelling effectively
• strengthen your presence online by sharing magnetic stories
• make your employees and customers your greatest advocates.

In a world of inauthentic brands, Magnetic Stories is a must read for anyone who wants their brand to be relatable, believable and to create long-term brand loyalty.

About the Author

GABRIELLE DOLAN is a global thought leader on real communication and business storytelling. A highly sought-after international keynote speaker, educator and author, Gabrielle has worked with thousands of high-profile leaders from around the world.