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Comfort Devotion Convertible Underwire Bra, Full Coverage - 2 of 4Comfort Devotion Convertible Underwire Bra, Full Coverage - 3 of 4Comfort Devotion Convertible Underwire Bra, Full Coverage - 4 of 4
Comfort Devotion Convertible Underwire Bra, Full Coverage - 1 of 4

Maidenform Comfort Devotion Convertible Underwire Bra, Full Coverage Black/Body Beige Lining 34B Women's

$23.99 reg $50.00
Sale save $26.01 (52% off)

colorblack/body beige lining
  • black/body beige lining
  • latte lift black
  • sandshell

Out of Stock

Free 30-day return by mail or in store

Free 30-day return by mail or in store

Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Hanes
Eligible for registries and wish lists

Fit & style

  • SO SOFT - Luxe suede-like fabric feels incredibly soft against your skin.
  • GET THE LIFT - Full-coverage, lightly lined cups bring uplift where you need it.
  • UNDERWIRE SUPPORT - Underwire lends support.
  • PERFECT FIT - Adjustable straps for a custom fit.
  • WEAR IT TWO WAYS - Convertible straps let you wear it two different ways: traditional or crisscross.
  • BACK CLOSURE - Features classic hook-and-eye closure for easy on-and-off.
  • COMFORT DEVOTION - Part of the Comfort Devotion collection.
  • HAND WASH - We recommend hand washing this women's underwire bra to keep its shape.

About this item

Fit & style

  • SO SOFT - Luxe suede-like fabric feels incredibly soft against your skin.
  • GET THE LIFT - Full-coverage, lightly lined cups bring uplift where you need it.
  • UNDERWIRE SUPPORT - Underwire lends support.
  • PERFECT FIT - Adjustable straps for a custom fit.
  • WEAR IT TWO WAYS - Convertible straps let you wear it two different ways: traditional or crisscross.
  • BACK CLOSURE - Features classic hook-and-eye closure for easy on-and-off.
  • COMFORT DEVOTION - Part of the Comfort Devotion collection.
  • HAND WASH - We recommend hand washing this women's underwire bra to keep its shape.
TWO WAYS TO WEAR IT Convertible straps allow you to wear this women’s underwire bra two ways, traditional or crisscross, for wardrobe versatility. Crafted from a suede-like nylon blend, this comfortable bra provides the underwire support you want. Lightly lined, full-coverage SmartZone® cups bring uplift just where you need it. Finished with adjustable straps for a worry-free fit you’re sure to love.

maidenform
bra

Size Under bust measurement (Band) Full Bust Measurement
32A 32 33
32B 32 34
32C 32 35
32D 32 36
32DD 32 37
32DDD 32 38
34A 34 35
34B 34 36
34C 34 37
34D 34 38
34DD 34 39
34DDD 34 40
36A 36 37
36B 36 38
36C 36 39
36D 36 40
36DD 36 41
36DDD 36 42
38A 38 39
38B 38 40
38C 38 41
38D 38 42
38DD 38 43
38DDD 38 44
40B 40 42
40C 40 43
40D 40 44
40DD 40 45
40DDD 40 46
42B 42 44
42C 42 45
42D 42 46

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens
Material: Nylon
Fabric Name: Flat
Garment Style: Back Hook and Loop Fastener
Garment Details: Adjustable Strap
Bra cup construction details: Full Coverage Cups
Garment back type: U Back
Care and Cleaning: Hand Wash, Drying Instructions Not Provided
TCIN: 1001297910
UPC: 014671055993
Origin: made in the USA and imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1 inches length x 10 inches width x 9 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Hanes

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

Guests are saying

This bra is highly praised for its exceptional comfort, fit, and softness, making it a favorite among guests of all ages. Many appreciate the variety of pretty patterns and the ability to wear it in different styles. The full coverage and supportive design cater to active lifestyles, ensuring that guests feel confident and comfortable throughout the day. However, some guests have noted inconsistencies in sizing and color availability, which could be improved.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 1678 reviews
    66% would recommend
    3 recommendations
    4 out of 5 stars
    20 February, 2026
    originally posted on Maidenform
    Image

    This bra could be more supportive.

    It was comfortable and looked good, and was easy to care for. But I found the amount of support it provided to be less than the other Maidenform bras of the same size that I've been wearing.
    MJ Aerofan
    Did you find this review helpful?
    5 out of 5 stars
    18 February, 2026
    originally posted on Maidenform
    Image

    Great bra and great price

    I really like it. I have full breasts so hard to get nice coverage, but still is very appealing on.
    Diana marie
    Did you find this review helpful?
    5 out of 5 stars
    31 January, 2026
    originally posted on Maidenform
    Image

    Comfort and control.

    Another winner from Maidenform! Comfortable with full coverage. I always wear it with the straps criss-cross. Wearing it that way does make it a bit more to get into, but everything stays in place! It is an everyday bra with a nice extra touch of lace. And I really like all the colors.
    Jill from Lowell
    Did you find this review helpful?
    5 out of 5 stars
    31 January, 2026
    originally posted on Maidenform
    Image

    Perfect fit

    I have always been a Victoria's Secret bra fan, but their prices have become too much for my budget. I have this Maidenform bra a try and I'm very pleased with the fit, look and price. This is my new favorite bra. It's pretty AND comfortable.
    D Brown
    Did you find this review helpful?
    5 out of 5 stars
    22 January, 2026
    originally posted on Maidenform
    Image

    Great bra.

    This bra is very comfortable and supportive.
    Laurie T
    Did you find this review helpful?
    1 out of 5 stars
    20 January, 2026
    originally posted on Maidenform
    Image

    0

    No side support. Falling out the front. Not comfortable at all. Gaping at top
    Did you find this review helpful?
    5 out of 5 stars
    19 January, 2026
    originally posted on Maidenform
    Image

    The basic Maidenform 9404 is the best bra.

    I love the basic version of the 9404 - they come in pink, latte, and black. I tried the convertible ones with the lace detail, and I didn't care for them. They fit entirely differently. It's kind of a surprise they're sold under the same number. But the basic ones are the most comfortable bras I've ever owned. I've been wearing them for years and years, and when I lost a bunch of weight, I made a concerted effort to find a different bra. I tried multiple brands, multiple sizes. But in the end, I just came back to the plain Maidenform 9404. I hardly notice I'm wearing them. They don't pinch or rub, and they don't fall apart. They wash well, and they last for a long time. They are a blessing because when a bra doesn't fit, it kind of wrecks everything. I'd like to be able to keep buying this bra until I someday leave this mortal coil.
    LaurieR
    Did you find this review helpful?
    5 out of 5 stars
    17 January, 2026
    originally posted on Maidenform
    Image

    Love it

    Just the right fit for me. Soft and good quality. I have some like this which I bought 5 or more years ago and am still using it. Thanks.
    Chita
    Did you find this review helpful?
    5 out of 5 stars
    6 January, 2026
    originally posted on Maidenform
    Image

    My favorite bra

    These are hands-down my favorite bras. So comfortable I hardly notice I'm wearing them! I have all the colors this bra comes in. I haven't needed the convertible strap feature, but I have no doubt that it will be comfy and easy to use. I only wish it hadn't taken me 30 years to find my perfect bra!
    FancyPants
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    6 January, 2026Verified purchase

    Not supportive for bigger bust

    Bra is too flimsy and straps are too stretchy. Does not offer any support and gaps on the side but spills out the front. For reference I wear a 34dd.
    Mais
    Did you find this review helpful?
    5 out of 5 stars
    29 December, 2025
    originally posted on Maidenform
    Image

    Excellent

    Excellent brassiere.
    Vico
    Did you find this review helpful?
    1 out of 5 stars
    24 December, 2025
    originally posted on Maidenform
    Image

    maiden form should only be bought in stores

    the same size as bought over the counter a zillion times, does not match the same size in this order. had to send the tooo small items back. fooled me twice
    wasilla
    Did you find this review helpful?
    5 out of 5 stars
    23 December, 2025
    originally posted on Maidenform
    Image

    Favorite Bra

    I have worn these bras for years, love them, the quality is great, they are supportive yet comfortable.
    Paulene CA
    Did you find this review helpful?
    5 out of 5 stars
    16 December, 2025
    originally posted on Maidenform
    Image

    Best Brad ever

    I love , love the Brad , very comfortable, pretty and not expensive.
    EvitaD
    Did you find this review helpful?
    5 out of 5 stars
    26 November, 2025
    originally posted on Maidenform
    Image

    Very comfy

    Perfect fit. Great support and so comfortable. I had given up hope of finding a bra but this one has returned my confidence!
    LI lady
    Did you find this review helpful?
    5 out of 5 stars
    7 November, 2025
    originally posted on One Hanes Place
    Image

    Pretty and comfy!

    Very pretty and comfortable. Nice color choices. It fits nicely. Im glad I ordered two.
    Did you find this review helpful?
    5 out of 5 stars
    6 November, 2025
    originally posted on Maidenform
    Image

    Best bra ever!

    I've never found such a comfortable. Please don't stop making!
    Sheri Gaarder
    Did you find this review helpful?
    5 out of 5 stars
    4 November, 2025
    originally posted on Maidenform
    Image

    top notch

    great fit and support
    Did you find this review helpful?
    3 out of 5 stars
    22 October, 2025
    originally posted on Maidenform
    Image

    Why is it padded?

    Something that was never mentioned in the description for this bra is that it has padding. Why does a D cup need padding?
    Did you find this review helpful?
    5 out of 5 stars
    16 October, 2025
    originally posted on Maidenform
    Image

    Perfect

    I have been wearing this style bra from You guys for at least 5 years. Please don't discontinue it.
    Cmoo2u
    Did you find this review helpful?

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