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Maidenform Women's Custom Lift Natural Boost Demi 9428 - 2 of 4Maidenform Women's Custom Lift Natural Boost Demi 9428 - 3 of 4Maidenform Women's Custom Lift Natural Boost Demi 9428 - 4 of 4
Maidenform Women's Custom Lift Natural Boost Demi 9428 - 1 of 4

Maidenform Women's Custom Lift Natural Boost Demi 9428

$20.99

ColorBlack
  • Latte Lift
  • Black
  • Sandshell
  • Beige

In Stock

Eligible for registries and wish lists

Fit & style

  • Super stretchy and soft fabric feels great against the skin
  • Underwire keeps you supported
  • Thick adjustable straps give you the perfect fit
  • Adjustable back hook closure keeps you secure
  • Demi style offers major coverage

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About this item

Fit & style

  • Super stretchy and soft fabric feels great against the skin
  • Underwire keeps you supported
  • Thick adjustable straps give you the perfect fit
  • Adjustable back hook closure keeps you secure
  • Demi style offers major coverage
Take on your day with confidence in this Maidenform Women's Custom Lift Natural Boost Demi (Style #9428). Lifting technology gives you a slight boost, while the sleek lace fabric keeps you comfy from morning to night. This bra features underwire support and thick, adjustable straps for the support you need. Demi styling offers great coverage and the fabric feels soft and comfy against your skin.

Maidenform Self Expressions

numeric size
CUP Bust Measurement BAND Above the Bust Measurement
- 32 34 36 38 40 42
33 32A - - - - -
34 32B - - - - -
35 32C 34A - - - -
36 32D 34B - - - -
37 32DD 34C 36A - - -
38 32DDD 34D 36B - - -
39 - 34DD 36C 38A - -
40 - 34DDD 36D 38B - -
41 - - 36DD 38C - -
42 - - 36DDD 38D 40B -
43 - - - 38DD 40C -
44 - - - 38DDD 40D 42B
45 - - - - 40DD 42C
46 - - - - 40DDD 42D

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens
Material: 76% Nylon, 24% Spandex
Sheerness: Opaque
Garment Style: Back Hook
Fabric Name: Knit
Garment Details: Convertible Straps, Adjustable Strap
Garment back type: Plain
Bra cup construction details: Padded Cup, Underwire
Coverage: Medium
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 82859692
UPC: 014671184426
Item Number (DPCI): 023-06-0638
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3 inches length x 7.5 inches width x 9 inches height
Estimated ship weight: 0.25 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

This bra has garnered positive feedback for its comfort, flattering fit, and supportive design. Many guests appreciate the natural boost it provides without excessive padding, making it suitable for everyday wear. The bra's lightweight material and smooth fabric enhance the overall experience, while the variety of sizes caters to different body types. However, some guests have noted inconsistencies in sizing and fit, which may require careful selection.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 605 reviews
    comfort: 4.33 out of 5
    sizing: true to size
    value: 4.17 out of 5
    50% would recommend
    8 recommendations
    5 out of 5 stars
    2 October, 2025
    originally posted on Maidenform
    Image

    Very pretty, shape is amazing

    This bra is very pretty! I would love to see a series of bras devoted to maidenform sweet nothings styles from the 80’s, I think you could market a “throwback” selection that would garner big interest and sales.
    Did you find this review helpful?
    5 out of 5 stars
    15 August, 2025
    originally posted on Maidenform
    Image

    Very nice bra.

    I really like this bra. Very comfortable.
    Did you find this review helpful?
    4 out of 5 stars
    5 August, 2025
    originally posted on Maidenform
    Image

    SuperBoobs!

    I have this bra in 5 sizes now. Due to inflammation from a long-term illness (mold exposure from a public building), my weight goes up and down, as do my breasts. I never, ever thought little 32 Barely-B me would be wearing a D, but here I am, rocking it. I measure as a 36D or DD, but I don't think that's right. My natural still almost perky breasts are not as full on top, so not all D cups work for me. The C is too small, but the D is a bit large. The band runs small on this, so I went to a 38 (I measure 35" under my breasts). I love this bra, but in a D, I feel like SuperBoobs, here to save the day! I could stop speeding semis with these babies! ;) I look like Wonderwoman now. Which is not bad, just not what I'm used to! So while I like it for some occasions, it's not a good everyday bra for me, unless I need a favor from the UPS guy. So I'm back shopping, looking for a demi style with mild push-up, but not superboob qualities. :)
    Midlifecrisissexsymbol
    Did you find this review helpful?
    2 out of 5 stars
    17 July, 2025
    originally posted on Maidenform
    Image

    Not as nice as previous Maiden Form bras

    This bra is not as fitting and flattering as my previous Maiden Form bras. The specific one that I like I and am wearing out, has been discontinued
    Mary J
    Did you find this review helpful?
    1 out of 5 stars
    26 June, 2025
    originally posted on Maidenform
    Image

    Thick Padding Makes Cups Stiff and Uncomfortable

    This Add-a-Size bra is the replacement for the discontinued Devotion Comfort T-shirt Bra I have worn for decades. The padding is very, very thick which makes the cups stiff and uncomfortable.
    Kimmmer2020
    Did you find this review helpful?
    1 out of 5 stars
    24 June, 2025
    originally posted on Maidenform
    Image

    Disappointing

    Was really hoping for something that I could use mainly for crisscross in the back, but the straps weren’t long enough for that. Perhaps if they use less padding, they could have spent more on the straps. I wasn’t looking for so much padding either. How do women let their skin breathe like that? Not my jam.
    Sue takes a pass
    Did you find this review helpful?
    4 out of 5 stars
    28 May, 2025
    originally posted on Maidenform
    Image

    great bra

    Comfortable
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2025
    originally posted on Maidenform
    Image

    So comfortable

    Been wearing for years
    Rosecar
    Did you find this review helpful?
    3 out of 5 stars
    2 April, 2025
    originally posted on Maidenform
    Image

    Disappointed

    The cups were too big…this isn’t the bra I was looking for. I think the one I have & have always likes has been discontinued.
    Texas granny
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2025
    originally posted on Maidenform
    Image

    Best bra

    This is the best bra! Gives you a boost and is also comfortable
    Quinna
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2025
    originally posted on Maidenform
    Image

    Demi T shirt bra

    Lightweight and comfortable with good support
    Marlena
    Did you find this review helpful?
    4 out of 5 stars
    17 February, 2025
    originally posted on Maidenform
    Image

    Just buy it!

    After not finding the bra style that I've worn for years, I was hesitant about buying one on line. So, once I verified my measurements, I took the chance and ordered, not one, but two bras. I am glad that I did, as this bra style is more flattering than my previous bra.
    Sharo
    Did you find this review helpful?
    5 out of 5 stars
    20 December, 2024
    originally posted on Maidenform
    Image

    Nice bra

    Comfortable
    Riya
    Did you find this review helpful?
    5 out of 5 stars
    18 December, 2024
    originally posted on Maidenform
    Image

    Lost 29lbs. and my boobs. This bra is Amazing!

    Great Fit
    Pinki
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    27 November, 2024
    originally posted on Maidenform
    Image

    Inconsistent

    Inconsistent sizing. I purchased this for several times in the past, and this is the first time I bought it online. I’ve only bought it in the store previously. I won the same size for the past few years, and my size hasn’t changed, but the bra seems to. I’ve tried it on a few times where the bra cup sizes were too small. And these that I just bought were slightly too small as well. Again, I love the bra, but wish it was more consistent size.
    Darlene
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    19 November, 2024
    originally posted on Maidenform
    Image

    Bra

    I just didn’t like the way I looked when it added a size. I like my natural size.
    I am Six
    Did you find this review helpful?
    4 out of 5 stars
    3 November, 2024
    originally posted on Maidenform
    Image

    nice one

    cups are reversed/tilted outward on the neckline it does show up on the plain dresses or t-shirts. also, i wish it had more cushion on the underwire otherwise it's good one
    AJSRS
    Did you find this review helpful?
    4 out of 5 stars
    13 October, 2024
    originally posted on One Hanes Place
    Image

    Good lift and side support.

    If you are looking for some lift and great side support, this is the right bra for you. I gave it four stars because I think the straps could be a bit wider for comfort.
    Jill from lowell
    Did you find this review helpful?
    5 out of 5 stars
    30 August, 2024
    originally posted on Maidenform
    Image

    Great fitting bra

    Love the fit, the 36 A fits great no gap or pinching. I'm 5'9" 135 pounds.
    MY88
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    29 August, 2024
    originally posted on Maidenform
    Image

    Not practical for every day wear

    Upon first receiving the bras, I tried them on for comfort. They passed the test of not digging in the underarm area and the straps were comfortable. However, during the day at work my breasts were oozing out of the cups and creating a lot of cleavage. Unless I reposition myself throughout the day, these bras are impossible to wear. It's very disappointing.
    Dawn M G
    1 guest found this review helpful. Did you?

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