EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543

Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543 - 2 of 3Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543 - 3 of 3
Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543 - 1 of 3
$19.99 when purchased online
Target Online store #3991

About this item

Fit & style

  • Modern cup shape and open neckline provide the perfect amount of coverage.
  • Seamless cups won't show under tees.
  • Smartzone cups offer uplift, support and shaping right where you need it most.
  • Straps convert from traditional to crisscross for wardrobe versatility.
  • Satin-soft smooth fabric for 24/7 comfort.
Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra DM7543. It is a demi underwire bra with modern cup shape and open neckline. A smooth allover fabric provides uplifting shape and great support. Has a silky microfiber body for a no-show look from front to back. Adjustable hook and eye at back to provide great fit. A fabulous t-shirt bra now even more fabulous!

Maidenform Self Expressions

numeric size
CUP Bust Measurement BAND Above the Bust Measurement
- 32 34 36 38 40 42
33 32A - - - - -
34 32B - - - - -
35 32C 34A - - - -
36 32D 34B - - - -
37 32DD 34C 36A - - -
38 32DDD 34D 36B - - -
39 - 34DD 36C 38A - -
40 - 34DDD 36D 38B - -
41 - - 36DD 38C - -
42 - - 36DDD 38D 40B -
43 - - - 38DD 40C -
44 - - - 38DDD 40D 42B
45 - - - - 40DD 42C
46 - - - - 40DDD 42D

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens Plus
Material: 71% Nylon, 29% Spandex
Sheerness: Opaque
Garment Style: Back Hook and Loop Fastener
Fabric Name: Knit
Garment Details: Convertible Straps, Adjustable Strap
Garment back type: Scoop
Bra cup construction details: Lightly Lined Cup
Coverage: Medium
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 78629076
UPC: 192503095581
Item Number (DPCI): 023-06-0707
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4 inches length x 7.5 inches width x 9 inches height
Estimated ship weight: 0.25 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

This bra has garnered positive feedback for its comfort, fit, and variety of colors and patterns. Many guests appreciate the soft material and supportive design, making it suitable for everyday wear. However, some have noted issues with sizing, particularly with the cups being larger than expected for a demi style. Overall, it is a popular choice for those seeking a reliable and stylish bra.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 927 reviews
    comfort: 3.75 out of 5
    sizing: true to size
    value: 2.5 out of 5
    25% would recommend
    4 recommendations

    Love the wider straps!

    5 out of 5 stars
    TupperTrish - 7 days ago
    originally posted on Maidenform
    Image
    The new wider straps are awesome for the shoulder fit. I am very pleased with the new fashion.
    Did you find this review helpful?

    Squeaky

    2 out of 5 stars
    Cosette - 8 days ago
    originally posted on Maidenform
    Image
    It’s not bad a far as fur goes, but the straps are really squeaky. I’m not a fan of a bra that talk to me when I move.
    Did you find this review helpful?

    Ouch!

    3 out of 5 stars
    KEBs - 2 months ago
    originally posted on Maidenform
    Image
    This bra has some pointy corners in some of the material around the clasp that I had to tape down to avoid pain/Hot spots that hurt!
    Did you find this review helpful?

    Love it.

    3 out of 5 stars
    MJMJ - 3 months ago
    originally posted on Maidenform
    Image
    I love this bra. I love it that I can get some nice colors and patterns. The cups fit well. My only complaint is I can't get the straps quite long enough. I have them as long as possible but still it creeps up.
    Did you find this review helpful?

    Don't recommend

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Siberiantiger - 3 months ago, Verified purchaser
    Save your money this bra is not good bra in the sense that the outline of the bra is visible through any shirt/top. The cup sizing is accurate and it is comfortable to wear.
    comfort: 4 out of 5
    sizing: true to size
    value: 1 out of 5
    Did you find this review helpful?

    Inside of cup folds over

    1 out of 5 stars
    MimiCher13 - 3 months ago
    originally posted on Maidenform
    Image
    I have been buying these bras for years because I like the fit but after a few months the inside of the cup in the middle of the chest folds over causing a ridge look under shirts. I’ve hand washed them & it still happens. I noticed I’m not the only one with this issue. Love the bra but I’m going to look elsewhere
    1 guest found this review helpful. Did you?

    Love

    5 out of 5 stars
    Kelly James - 4 months ago
    originally posted on Maidenform
    Image
    Love everything about this bra. The fit, the comfort, the style. Highly recommend
    Did you find this review helpful?

    Not very demi but good support

    4 out of 5 stars
    KristenB - 4 months ago
    originally posted on Maidenform
    Image
    Gotta say, the support is good. Everything is up where it should be, unlike with my old bras! However, I was hoping this bra was really "demi" and would not have large cups, but I got a B cup and feel like it's a full-coverage bra when that's not what I wanted. I would try a different bra next time.
    1 guest found this review helpful. Did you?

    Loved it but now it leaves lines under my tops

    3 out of 5 stars
    bab90 - 4 months ago
    originally posted on Maidenform
    Image
    I love the buttery softness of this bra! Initially, the fit was perfect and I bought another one. I've worn them for 6 plus months. Now they can't be worn with a fitted top because the top of the bra pulls away from me. This is fine during the winter when I'm wearing layers, but in a few months, we'll be done with layers. Otherwise, I have loved this bra. Sad that it has changed with a short amount of time.
    Did you find this review helpful?

    Sizing is incorrect

    1 out of 5 stars
    Monica D - 4 months ago
    originally posted on Maidenform
    Image
    They were too tight around my back, I had to give the bras away
    Did you find this review helpful?

    Not a fan of this bra

    3 out of 5 stars
    Renee56 - 4 months ago
    originally posted on Maidenform
    Image
    Doesn't keep me together as another Maidenform bra I purchased. When I stretch to grab something, the bra rides up and I end up having to constantly be adjusting it.
    Did you find this review helpful?

    Nice bra!

    4 out of 5 stars
    Donald969 - 5 months ago
    originally posted on One Hanes Place
    Image
    I bought this bra in the floral print pattern on a whim. I loved the pattern plus it was on sale for a great price. It looks very nice and has good support but it does feel a bit small. Maybe the band does not stretch as much as my other Maidenform bras, but it’s nothing a bra extender cannot fix. I do have to take 1 Star away for the fact it feels small. But otherwise I’d still recommend this bra.
    Did you find this review helpful?

    This is my go-to bra in several colors

    5 out of 5 stars
    SuzB - 5 months ago
    originally posted on Maidenform
    Image
    This bra is so comfortable. I like the cut and the feel of the material as well. I was happy with the color choices.
    Did you find this review helpful?

    Needs tweaking

    2 out of 5 stars
    Haileey - 5 months ago
    originally posted on Maidenform
    Image
    The bra fit it well. After the first wear, the edges covering the breasts flip up and can be seen through the shirt. Awkward...
    1 guest found this review helpful. Did you?

    Maybe not for sensitive skin girlies

    2 out of 5 stars
    Karla R - 5 months ago
    originally posted on Maidenform
    Image
    Not sure if this company started using different material but I am getting rashes on my breasts when I use this bra. It fits wonderfully and design is beautiful but not happy with the rash that has developed. When I switch over to another bra or stop wearing them altogether for a few days, the rash goes away
    Did you find this review helpful?

    Basic Bra

    4 out of 5 stars
    - 5 months ago
    originally posted on Maidenform
    Image
    It really is a basic everyday bra, it’s comfortable the ladies are individuals and not smashed together, lightly lined, no push up padding. I have 5 in a few different colors.
    Did you find this review helpful?

    Fits Big

    1 out of 5 stars
    MKB2 - 6 months ago
    originally posted on Maidenform
    Image
    Not enough support, structure and just not the quality I expected.
    Did you find this review helpful?

    Bra is comfortable and fits my 34B's perfectly...

    5 out of 5 stars
    Mae West - 6 months ago
    originally posted on Maidenform
    Image
    The straps had squeaky or crunchy sounds when first wearing the bra...but they seem to have settled down. The bra is very comfortable and fits my 34B perfectly...Thank You!
    Did you find this review helpful?

    Bra

    4 out of 5 stars
    K j s - 6 months ago
    originally posted on Maidenform
    Image
    I like this bra. But the front where it crosses doesn’t lay as flat as it should. But still a nice bra.
    Did you find this review helpful?

    Bra

    4 out of 5 stars
    PegGib - 7 months ago
    originally posted on One Hanes Place
    Image
    I like the bra, yet I miss the previous one I liked This one has a higher into the armpit which is too much for me. I have to pull it down more so it’s not almost cutting
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy