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Highlights
- Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence.
- About the Author: Dan S. Kennedy is a multi-millionaire, serial entrepreneur now directly influencing more than 1 million business owners annually as an advisor and business coach.
- 264 Pages
- Business + Money Management, Sales & Selling
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About the Book
Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone--amateur--or pro--who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Reading it, you'll get a better appreciation for the humor around you and humor professionals who entertain you, and you'll exit stage left with humor strategies and tricks you can use. Even if you're not all that funny.
Book Synopsis
Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone--amateur--or pro--who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Reading it, you'll get a better appreciation for the humor around you and humor professionals who entertain you, and you'll exit stage left with humor strategies and tricks you can use. Even if you're not all that funny.
About the Author
Dan S. Kennedy is a multi-millionaire, serial entrepreneur now directly influencing more than 1 million business owners annually as an advisor and business coach. Widely celebrated as "the millionaire-maker" with a long track record of taking entrepreneurs to seven-figure incomes and to multi-millionaire wealth, his deliberately provocative, blunt, "No B.S." approach has earned him the title as the "Professor of Harsh Reality."
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