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Making Ireland Irish - (Irish Studies) by Eric G E Zuelow (Hardcover)

Making Ireland Irish - (Irish Studies) by  Eric G E Zuelow (Hardcover) - 1 of 1
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About this item

Highlights

  • From the dark shadow of civil war to the pastel-painted towns of today, Making Ireland Irish provides a sweeping account of the evolution of the Irish tourist industry over the twentieth century.
  • About the Author: Eric G. E. Zuelow is assistant professor of modern European history at the University of New England.
  • 380 Pages
  • Business + Money Management, Industries
  • Series Name: Irish Studies

Description



About the Book



From the dark shadow of civil war to the pastel-painted tourist towns of today, Making Ireland Irish provides a sweeping account of the evolution of the Irish tourist industry over the twentieth century.



Book Synopsis



From the dark shadow of civil war to the pastel-painted towns of today, Making Ireland Irish provides a sweeping account of the evolution of the Irish tourist industry over the twentieth century. Drawing on an extensive array of previously untapped or underused sources, Eric G. E. Zuelow examines how a small group of tourism advocates, inspired by tourist development movements in countries such as France and Spain, worked tirelessly to convince their Irish compatriots that tourism was the secret to Ireland's success. Over time, tourism went from being a national joke to a national interest. Men and women from across Irish society joined in, eager to help shape their country and culture for visitors' eyes. The result was Ireland as it is depicted today, a land of blue skies, smiling faces, pastel towns, natural beauty, ancient history, and timeless traditions.

With lucid prose and vivid detail, Zuelow explains how careful planning transformed Irish towns and villages from grey and unattractive to bright and inviting; sanitized Irish history to avoid offending Ireland's largest tourist market, the English; and supplanted traditional rural fairs revolving around muddy animals and featuring sexually suggestive ceremonies with new family-friendly festivals and events filling today's tourist calendar. By challenging existing notions that the Irish tourist product is either timeless or the consequence of colonialism, Zuelow demonstrates that the development of tourist imagery and Irish national identity was not the result of a handful of elites or a postcolonial legacy, but rather the product of an extended discussion that ultimately involved a broad cross-section of society, both inside and outside Ireland. Tourism, he argues, played a vital role in "making Ireland Irish."



Review Quotes




Well researched and written, and provides an excellent insight into how Irish tourism policy was developed and who engineered it.-- "American Historical Review"

Zuelow wisely resists any simple endorsement of the view that tourism changed the Irish people. . . . There is much then to think over with this stimulating and challenging study.-- "Journal of Tourism History"



About the Author



Eric G. E. Zuelow is assistant professor of modern European history at the University of New England. He is coeditor of Nationalism in a Global Era: The Persistence of Nations.
Dimensions (Overall): 9.42 Inches (H) x 6.33 Inches (W) x 1.18 Inches (D)
Weight: 1.46 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 380
Genre: Business + Money Management
Sub-Genre: Industries
Series Title: Irish Studies
Publisher: Syracuse University Press
Theme: Hospitality, Travel & Tourism
Format: Hardcover
Author: Eric G E Zuelow
Language: English
Street Date: March 1, 2009
TCIN: 91354520
UPC: 9780815632252
Item Number (DPCI): 247-04-7427
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 1.18 inches length x 6.33 inches width x 9.42 inches height
Estimated ship weight: 1.46 pounds
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