Managing Customer Value - by Bill Dodds (Paperback)

Name: Managing Customer Value - by Bill Dodds (Paperback)
Brand: University Press of America
SKU: 1013618691
Price: 110.00 USD
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Details

Highlights

This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm.
About the Author: William B. Dodds is Professor of Marketing, Fort Lewis College, Colorado.
356 Pages
Business & Economics, Marketing

Description

About the Book

Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.

Book Synopsis

This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.

About the Author

William B. Dodds is Professor of Marketing, Fort Lewis College, Colorado.

Specifications

Dimensions (Overall): 8.92 Inches (H) x 6.02 Inches (W) x 1.03 Inches (D)

Weight: 1.16 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 356

Genre: Business & Economics

Sub-Genre: Marketing

Publisher: University Press of America

Theme: General

Format: Paperback

Author: Bill Dodds

Language: English

Street Date: August 25, 2003

TCIN: 1013618691

UPC: 9780761826316

Item Number (DPCI): 247-63-2131

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 1.03 inches length x 6.02 inches width x 8.92 inches height

Estimated ship weight: 1.16 pounds

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