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Marketing Channel Management - by  Unknown (Paperback) - 1 of 1

Marketing Channel Management - by Unknown (Paperback)

$35.95

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About this item

Highlights

  • Marketing Channel Management: An Instructor's Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets.
  • About the Author: RUSSELL W. McCALLEY is an adjunct professor in the School of Agribusiness and Environmental Resources at Arizona State University.
  • 82 Pages
  • Business & Economics, Marketing

Description



About the Book




Marketing Channel Management: An Instructor's Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets. Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.



Book Synopsis



Marketing Channel Management: An Instructor's Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets. Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.



About the Author



RUSSELL W. McCALLEY is an adjunct professor in the School of Agribusiness and Environmental Resources at Arizona State University. He has held a number of positions in business and is the founder of R. W. McCalley and Associates, a management consulting firm based in Arizona.
Dimensions (Overall): 9.21 Inches (H) x 6.14 Inches (W) x .17 Inches (D)
Weight: .28 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 82
Genre: Business & Economics
Sub-Genre: Marketing
Publisher: Praeger
Theme: Multilevel
Format: Paperback
Author: Unknown
Language: English
Street Date: August 28, 1996
TCIN: 1012966449
UPC: 9780275955472
Item Number (DPCI): 247-18-0052
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.17 inches length x 6.14 inches width x 9.21 inches height
Estimated ship weight: 0.28 pounds
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