Measurement Simplified - by David Vance & Peggy Parskey (Paperback)

Book Synopsis

Simple, Sound Measurement for Real-World Learning

Are you an L&D practitioner who is avoiding measurement, analytics, and reporting because it all seems too complex, too time-consuming--or just plain intimidating? Most new L&D practitioners know how valuable measurement is, but few know how to do it well or how to make sure the results matter to decision makers. In Measurement Simplified, David Vance and Peggy Parskey cut to the heart of the matter, sharing their expertise with beginners--and anyone who needs a no-nonsense refresher. They explain:

• How measurement works
• Why it's worth the investment
• How to do it efficiently and effectively

They walk through the most valuable measures at the course level and the department level, making sure to explain each concept in a way that is accessible and useful for novices. And they make the case for implementing smart measurement and reporting processes that will help your learning function run more like a business.

A fast and friendly on-ramp to the topic, Measurement Simplified still maintains the key insights of Vance and Parskey's comprehensive classic, Measurement Demystified. This compact new guide offers all the knowledge and tools you need to make practical, evidence-based decisions, ensuring that you measure what matters and elevate the role of learning in your organization.

About the Author

David Vance is the founder and former executive director of the nonprofit Center for Talent Reporting and former president of Caterpillar University. He is the author of three previous books about L&D strategy and measurement and led the team that created the International Organization for Standardization (ISO) standard on L&D metrics. Vance has taught in the human capital management Ph.D. program at Bellevue University since 2010 and in the executive education program at George Mason University for Chief Learning Officers since 2020. He was named 2006 Chief Learning Officer of the Year by Chief Learning Officer magazine. He and his wife Barbara and their two dogs live in Birmingham, Alabama.

Peggy Parskey is a consultant, educator, and author specializing in learning and talent measurement. For 20+ years, she has advised more than 150 organizations, from Fortune 500 companies to nonprofits, helping them design and implement measurement strategies that are practical, sustainable, and aligned with business goals. She was an early contributor to the Talent Development Reporting Principles (TDRp) framework and is the co-author of four books, with a fifth solo work forthcoming. Her background spans statistics, finance, change management, and organizational effectiveness, a combination that shapes how she approaches talent measurement in practice. She speaks regularly at professional conferences and leads Parskey Consulting. She lives in Connecticut with her husband, Kevin.