Media Interview Techniques - by Robert Taylor (Paperback)

About the Book

Confidently deliver a key message across channels, even in crisis conditions, with this complete guide to representing either yourself or an organization in the media.

Book Synopsis

A practical guide to preparing for, conducting, and evaluating the success of media interviews, this book is based on communications expert Robert Taylor's eight-step methodology for polished and confident interview delivery across a range of platforms--TV, radio, internet, and video. Taylor explains how to handle nerves, voice and body language, communicate in a crisis, answer unfair questions, know when to decline interviews, win over skeptical audiences, and create a resonant message.

Review Quotes

"As a new charity... it's really important that we use media interviews to raise awareness of our work and increase support for our cause. Robert's coaching and techniques make sure we get the most out of every opportunity to tell 'the world' what we do and why it's so important."-- "Jonathan Ludford, National Communications Manager, Canal & River Trust"

"Packed with tried and trusted tactics and dozens of examples from real life situations, this is an essential read both for newcomers and experienced spokespeople wanting to stay ahead of the game."-- "Cathie Burton, Spokesperson, Head of Communication and Media Relations, Organization for Security and Co-operation in Europe"

"Robert is a genuine master of his craft."-- "Marc Cornelius, Founder and Managing Director, 80:20 Communications"

"Robert Taylor is as thorough as they come and this guide reflects his detailed approach. It is an important reference point for companies and PR practitioners alike and will definitely be an additional tool we use when advising our clients, both global and start-up companies. Preparation prior to interacting with the media is integral and something we prioritise at Spider PR and this will definitely enhance our stringent briefing process."-- "Jessica Dixon, Director, Spider PR"

"Robert Taylor is one of the few trainers in the market who can call upon real-world experience, supporting theory and anecdotal evidence to make his case....This book will be of great interest to students and practitioners."-- "Michael Johnson, former editor of International Management magazine and director of McGraw-Hill World News"

"Robert Taylor shares a lifetime of experience training spokesmen for media interviews in this one book. It's a treasure trove of information, examples and guidance. Quite simply, if you love or fear giving media interviews you will learn something from Robert's expert advice."-- "Vickie Sheriff, Former Official Spokesman for the Prime Minister"

"Robert Taylor writes with authority on a subject he knows inside out and with the same easy style you get in his face-to-face workshops. Robert's model works equally for a private sector client, public sector body or a not-for-profit, and has become a core part of our organisation's media training programme. I'd certainly encourage any press officer to read Media Interview Techniques before prepping their spokesperson for media calls."-- "Krysteen Ormond, Public Relations & Media Manager, Falkland Islands Government"

"Robert Taylor's book provides a thorough and comprehensive approach to media training. Full of good guidance, smart thinking and useful examples, this book demonstrates Robert's in-depth knowledge and experience in the world of media and is a 'must read' for anyone preparing for a media interview."-- "Henrietta Mackenzie, Associate Director, Edelman"

"Today's news isn't gone tomorrow: we're reminded that it will be available online and will influence a brand's future for decades. Robert's crystal clear writing style, along with the exercises ending each chapter, will give any spokesperson or executive the confidence to develop constructive relationships with important influencers across all media channels."-- "Donald Johnson, Head of Brand Strategy, National Grid plc."

"Undertaking a media interview is always challenging but these...hints and tips make that challenge less daunting, indeed almost something to look forward to.... An entertaining read, combined with sound practical advice, ranging from how to construct a message sandwich through to ideas about posture, breathing and relaxation."-- "Caroline Black FCIPR, Managing Director, Caroline Black & Associates"

About the Author

Robert Taylor is one of the UK's most experienced media trainers: his trainees include more than 1,000 executives from the Foreign and Commonwealth Office, the Department for International Development and the British Council, including ambassadors. Other clients have included the executive management teams of the Olympic Delivery Authority for London 2012, senior executives at Accenture, BT, British Airways, FedEx, SAP, Orange, Oracle, SITA and a huge range of public sector bodies and charities. He has been the leading media trainer of the Chartered Institute of Public Relations since 2008.