Meggs' History of Graphic Design - 7th Edition by Philip B Meggs & Alston W Purvis & Sandra Maxa & Mark Sanders (Hardcover)

About the Book

"In the Preface to the First Edition of A History of Graphic Design, Philip Meggs writes, "When we attempt to record the accomplishments of the past, we do so from the vantage point of our own time. History becomes a reflection of the needs, sensibilities, and attitudes of the chronicler's time as surely as it represents the accomplishments of bygone eras." Meggs' First Edition not only created an outline of graphic design history, it defined the discipline as an area of study with a claim to its own history. While graphic design history as an academic discipline is still in its adolescence, the work of graphic design in the 21st century encompasses artifacts, experiences, frameworks, processes, data, and more. In today's age of digital tools and platforms, the study of graphic design history exposes students to a pluralistic range of historical and contemporary design solutions. For students and practicing designers, learning graphic design history is relevant as a model for present and future design practice, a shared history of graphic design that points to the future of the discipline"-- Provided by publisher.

Book Synopsis

The bestselling graphic design reference, restructured by themes to represent motivations for visual communication over time

Graphic designers must have a thorough understanding of the field's rich history in order to inspire and inform their work. Meggs' History of Graphic Design is the industry's original reference, serving as an essential resource for a generation of professionals, scholars, and students. With over 1,400 high-quality images throughout, this visually stunning text guides you through artistic innovators, breakthrough tools and technologies, and significant artifacts that have pushed the boundaries of graphic design throughout its history. The initial publication of this book was heralded as a landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design.

This new edition foregrounds cultural and social context and elevates diverse voices that are pivotal contributors to the history of graphic design. This seventh edition also covers:

• Artifacts, methods, designers, and events from pre-history to the twenty-first century
• Technological advancements in media and design, from the earliest technologies to groundbreaking recent developments
• Timelines and maps for studying graphic history from multiple viewpoints and culturally diverse approaches
• Updated ancillary materials, including an instructor's manual, expanded image identification banks, key terms, and quizzes

You can't master a field without knowing its history. Meggs' History of Graphic Design presents a diverse, visually spectacular history of graphic design for students and professionals. The updates to this edition solidify its continuing legacy as a must-have in any contemporary graphic design library.

From the Back Cover

The bestselling graphic design reference, restructured by themes to represent motivations for visual communication over time

Graphic designers must have a thorough understanding of the field's rich history in order to inspire and inform their work. Meggs' History of Graphic Design is the industry's original reference, serving as an essential resource for a generation of professionals, scholars, and students. With over 1,400 high-quality images throughout, this visually stunning text guides you through artistic innovators, breakthrough tools and technologies, and significant artifacts that have pushed the boundaries of graphic design throughout its history. The initial publication of this book was heralded as a landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design.

This new edition foregrounds cultural and social context and elevates diverse voices that are pivotal contributors to the history of graphic design. This seventh edition also covers:

• Artifacts, methods, designers, and events from pre-history to the twenty-first century

• Technological advancements in media and design, from the earliest technologies to groundbreaking recent developments
• Timelines and maps for studying graphic history from multiple viewpoints and culturally diverse approaches
• Updated ancillary materials, including an instructor's manual, expanded image identification banks, key terms, and quizzes

You can't master a field without knowing its history. Meggs' History of Graphic Design presents a diverse, visually spectacular history of graphic design for students and professionals. The updates to this edition solidify its continuing legacy as a must-have in any contemporary graphic design library.

About the Author

Sandra Maxa (Baltimore, MD) is Director of the Graphic Design Master of Arts program at the Maryland Institute College of Art (MICA) where she teaches design theory, process and typography. She has served as visiting faculty at Pratt Institute, Parsons The New School for Design and Rutgers University - Newark.

Mark Sanders (Baltimore, MD) has been teaching typography, systems, and interaction design for over 20 years. His research investigates reinventing typographic and digital curriculum in response to the broadening roles and mediums of design. He has been faculty at Maryland Institute College of Art (MICA), Pratt Institute, Parsons The New School for Design, and Rutgers University - Newark.

As partners at the multi-disciplinary studio Q Collective, Sandra and Mark produce work that reflects a deep interest in identity, interactivity, history and visual culture. Sandra and Mark are also co-authors of the 6^th and 7^th editions of Typographic Design: Form and Communication.