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Melissa & Doug Disney Wooden Magnetic Dress Up Ariel: 32 Piece Set with Storage and Skill Development
$15.99
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About this item
Highlights
- Dress the Melissa & Doug wooden magnetic figure Disney Princess Ariel from Disney’s The Little Mermaid in different magnetic outfits to mix and match
- Includes wooden figure, stand for pretend play, 30 magnetic clothing pieces, storage tray
- Coordinating pieces (tops, tail, shoes, and more) allow for countless combinations
- Helps kids develop fine motor, counting, and sorting skills and encourages creative expression and imaginative play
- Makes a great gift for girls and boys, ages 3 to 6, for hands-on, screen-free play
Description
Mix and match 30 clothing and accessory pieces to tell the tale of Disney Princess Ariel – or create your own fashion story! The wooden magnetic Ariel doll fits into a wooden stand for pretend play. With sturdy wooden pieces in coordinating designs, there are countless combinations to create and tales to tell. The doll, stand, and pieces all store in a sturdy wooden tray. This unique dress-up doll helps kids three and older develop hand-eye coordination and fine motor, counting, and sorting skills, and encourages creative expression and imaginative play.
For more thrilling role play, look for sets with other Disney characters. Like Minnie, Daisy & princess Cinderella, or bring home the Melissa and Doug Simmer & Stir Stovetop Play Set with Water Wow!® Color Changing Play Food to create the ultimate pretend play world!
For 35+ years, Melissa and Doug has crafted imaginative preschool toys and durable wooden toys built to nurture childhood wonder, with everything from a life-sized grocery store playset to a play kitchen playset and play food to serve plush toys & puppets, to costumes, arts & crafts, and road trip activities for kids. It’s the kind of kid-powered play that builds independence and confidence!
For more thrilling role play, look for sets with other Disney characters. Like Minnie, Daisy & princess Cinderella, or bring home the Melissa and Doug Simmer & Stir Stovetop Play Set with Water Wow!® Color Changing Play Food to create the ultimate pretend play world!
For 35+ years, Melissa and Doug has crafted imaginative preschool toys and durable wooden toys built to nurture childhood wonder, with everything from a life-sized grocery store playset to a play kitchen playset and play food to serve plush toys & puppets, to costumes, arts & crafts, and road trip activities for kids. It’s the kind of kid-powered play that builds independence and confidence!
Number of Pieces: 32
Dimensions (Overall): 11.6 Inches (H) x 8.55 Inches (W) x 1.1 Inches (D)
Weight: 1 Pounds
Suggested Age: 3 Years and Up
Features: Storage Capability, Multiple Modes of Play
Educational Focus: Creativity, Patterns, Fine Motor Skills, Memory Skills, Gross Motor Skills
Material: Wood
Battery: No Battery Used
TCIN: 93617367
UPC: 000772503273
Item Number (DPCI): 204-06-8277
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.1 inches length x 8.55 inches width x 11.6 inches height
Estimated ship weight: 1 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 25 reviews
4 out of 5 stars
16 September, 2025
originally posted on influenster.com

Your little will never get bored with all of these
[This review was collected as part of a promotion.] This magnetic dress up toy is just the cutest! There are so many different options to dress her up as well as accessories! I love the way that you can mix and match the sets. There are a lot of smaller pieces and the box is really only a wooden case, so I would definitely suggest placing it into another storage container so that you don’t lose the smaller ones. The magnets aren’t too strong to make it easy for little hands to switch out the outfits effortlessly!
4 out of 5 stars
16 September, 2025
originally posted on Melissa and Doug
Wonderfully entertaining bu box needs a lid.
My granddaughter loves this new toy. One problem--there's no lid for the box, so taking it back and forth from grandma's to home can be a problem with losing small pieces. I know we can put it in a bag, but a lidded box would be better
3 out of 5 stars
12 September, 2025
originally posted on influenster.com

Well made
[This review was collected as part of a promotion.] I received this item for free in exchange for my honest review. I thought this was a really cute toy for my three-year-old twins and it reminded me quite a bit of my dress up dolls as a kid. I am also a huge fan of Melissa and dog toys and usually find them to be exceptionally high-quality. When I opened the package, the kids were immediately excited for the princess and playing dress up. Unfortunately, that was about the limit of their entertainment. Although one of the twins is in a princess phase of the other was interested in that night and has not looked at it since. I think the princess toddler played with it once or twice again and hasn’t even looked at it since. Although I thought the materials were very high-quality and the toy and pieces are built very well, the lack of a carrying case or at least a snap on lid for the nice box that this goes in was a big turn off since there are so many little pieces. We pretty much immediately lost a half of them too the toy box and since many of them are very small I don’t know if we will ever find them again. Overall, I would say this is a high-quality toy, but at least for my kids the entertainment value was limited.
5 out of 5 stars
4 September, 2025
originally posted on influenster.com

Such a cute activity
[This review was collected as part of a promotion.] This toy is so cute all the pieces are made out of wood they’re super durable! My daughter loves all the different outfits she can put together plus the accessories it comes with.
5 out of 5 stars
3 September, 2025
originally posted on influenster.com

Great toy
[This review was collected as part of a promotion.] This keeps my toddler busy for a few hours. It comes with a good variety of clothing and accessories to mix and match outfits. The tiles are magnetic so it could even be used on like a fridge.
4 out of 5 stars
2 September, 2025
originally posted on influenster.com

Great fun activity
[This review was collected as part of a promotion.] The quality was great! big thick sturdy pieces. I loved that it was an opportunity for my daughter to use her creative mind and imagination without technology. There are a few small pieces so definitely possible choking hazard. I wish that the design for storage was better as the way that it is now it’s easy to lose the pieces or knock it off and the pieces go scattering everywhere.
5 out of 5 stars
30 August, 2025
originally posted on influenster.com

Daughter LOVES this!
[This review was collected as part of a promotion.] My daughter is going through a dress up phase and absolutely loves this! She especially loves to take it on the go, in the car. We will be buying more for sure! So fun and cute!
5 out of 5 stars
28 August, 2025
originally posted on influenster.com

Great for Xmas!
[This review was collected as part of a promotion.] We love this new toy! It is so versatile and has so many options to play with. I love the wooden dolls- it reminds me of paper dolls from back in the day. My 3yo loves this as well because Ariel is her favorite. The pieces are sturdy and I feel safe with her playing with them.
5 out of 5 stars
23 August, 2025
originally posted on influenster.com

Such a cute play toy.
[This review was collected as part of a promotion.] This is for my niece. She is at the age she loves to play with dolls and changing their clothes. She got this out and had so much fun playing with it. The options to change into kept her attention for quite a while. Thankfully no small pieces to worry about. Or sharp edges.
5 out of 5 stars
21 August, 2025
originally posted on influenster.com

Great bday gift
[This review was collected as part of a promotion.] Gave this to my daughter for her 4th birthday and it’s an absolute hit. She immediately opened it & started mixing & matching the pieces. It’s so cute & fun, and the magnetic hold on pretty well.
5 out of 5 stars
12 August, 2025
originally posted on influenster.com

So cute
[This review was collected as part of a promotion.] Perfect gift for my daughters birthday, she loved it and thought it was so cute. Safe and easy to use. Great quality and pretty durable. Can make so many different combinations of her outfits and accessories. Great for play time and keeping her busy
5 out of 5 stars
5 August, 2025
originally posted on influenster.com

Quality, fun, cute
[This review was collected as part of a promotion.] My daughter has LOVED this since it arrived. She even uses it for pretend play with her other toys/dolls. The quality is quite good and the clothes magnetize on so they don't fall when Ariel is upright. The various accessories are really cute, bags, characters, hair accessories, etc. This is perfect for the little princess and dress up lover.
5 out of 5 stars
4 August, 2025
originally posted on influenster.com

Cute dress up magnetic toy
[This review was collected as part of a promotion.] Magnetic dress up is so fun. My daughter had fun changing Ariel. Although it does have small pieces she can easily loose them. Love that has options to change everything from head to toes
4 out of 5 stars
2 August, 2025
originally posted on influenster.com

Fun activity for little ones
[This review was collected as part of a promotion.] My little girl was entertained for an hour dressing up this Ariel doll. She loves it and has fun giving her different outfits. The only thing that would make this better is if it came in a box with a clear sliding lid so all the pieces don’t fall out when she tries to carry it around.
5 out of 5 stars
2 August, 2025
originally posted on influenster.com

Great toy
[This review was collected as part of a promotion.] The Melissa & Doug Ariel Wooden Magnetic Dress-Up set is a fun and engaging toy that combines creativity with learning. It offers great educational value by encouraging fine motor skills, storytelling, and imaginative play. The pieces are safe and sturdy, made from smooth wood with non-toxic paint. Its versatility shines with multiple outfits and accessories that are easy to mix and match. The design is vibrant and detailed, capturing Ariel’s charm perfectly. Built to last, the set has excellent durability, standing up well to regular play.
5 out of 5 stars
2 August, 2025
originally posted on influenster.com

Very durable toy for on the go
[This review was collected as part of a promotion.] My three year old loves these! I’m planning on keeping them in the car so we can use them when we go to restaurants to keep her entertained. Because they are Melissa and Doug they are very durable and I can’t wait to get a lot of use out of them!
5 out of 5 stars
31 July, 2025
originally posted on influenster.com

Fun toy
[This review was collected as part of a promotion.] We received this Melissa & Doug toy complimentary from @Influenster, and I have to say — it’s been a HUGE hit in our house! 🧸💛 My daughter has been playing with it for hours, completely engaged and using her imagination non-stop. What I love most is that it’s screen-free, hands-on fun that also encourages creativity and problem-solving. The quality is exactly what you’d expect from Melissa & Doug — durable, colorful, and thoughtfully designed for little hands. It’s quickly become a go-to favorite in her toy rotation! Highly recommend for parents looking for educational toys that kids actually want to play with. 💡✨
5 out of 5 stars
28 July, 2025
originally posted on influenster.com

A great toy for young girls
[This review was collected as part of a promotion.] Melissa and Doug never disappoint when it comes to quality and this is no exception. It's a great toy for my almost 4yr old as she loves playing dress up and Disney princesses are her favorite thing to watch and play. She was so elated when I gave her this toy and it kept her entertained for hours. The set is very well made and the magnetic pull is strong enough to keep clothing on without pulling it hard.
5 out of 5 stars
28 July, 2025
originally posted on influenster.com

Great fun!
[This review was collected as part of a promotion.] My girls love this activity. The pieces or magnet so they’re not getting lost and the box makes it easy to clean up without losing all the little pieces anyone with kids knows how essential this part is. we love all the Melissa and Doug toys!
3 out of 5 stars
28 July, 2025
originally posted on influenster.com

Ariel wood magnet dress
[This review was collected as part of a promotion.] Absolutely incredible quality. It’s thick wood, which helps with my daughter’s little hands! The dolls come with several outfits! It’s round edges make it safe for my youngest!