Great for seasonal crafts, DIY slime, & everyday creativity
Air dry, No mess modeling material
Gift for girls and boys, ages 5 & up
Description
Keep the kiddos entertained with this Crayola modeling clay, Model Magic Shimmer is a much easier modeling material to work with than clay, making it great for kids. Unlike clay, Crayola Model Magic is lightweight and flexible after it air dries. While this set includes Black, White, Pink, Purple, and Blue, kids can blend colors together to create even more color options. The non-crumbling clay-like formula makes it great for long-lasting works of art, and the step-by-step instruction booklet helps kids get started. Play time has never been this exciting!
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.03 inches length x 4.68 inches width x 8.55 inches height
Estimated ship weight: 0.26 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: I agree, such a little amount. Then, you got to deal with the prices.
submitted byIcecreamlover - 4 years ago
A: Yes, I agree with KK. This is perfect for slime, but it is a little hard. Kinda expensive, for the amount you get
submitted bysugarSlimes - 9 years ago
A: I agree with surgarSlimes. This is a perfect slime for clay. Why do they make it expensive, but only give you a small amount.
submitted byKatyiyi - 7 years ago
Q: Can you mix this with the Crayola Air-Dry Clay?
submitted by SaraT - 5 years ago
A: What a creative question! Although they may seem similar, Crayola Air-Dry Clay and Model Magic are different. Both air-dry, but the clay dries to a hard solid and the Model does not. Instead of mixing the clay with Model Magic to add color, we'd suggest painting your sculpture with Crayola paint. Have fun creating your masterpiece! - Chris, Colorful Care Team
submitted byCrayola - 5 years ago
Brand expert
Q: how long does it take to air dry?
submitted by kirsten - 6 years ago
A: Crayola Model Magic is a fun, lightweight, nontoxic modeling compound that is easy to form and shape. It begins to dry permanently when exposed to air and remains slightly flexible once dry. It generally takes 24 hours to dry to the touch and 36-72 hours to dry completely, depending on the size of the piece. Happy sculpting!
submitted byCrayola - 6 years ago
Brand expert
Q: can i make good slime with this
submitted by slimequeen - 9 years ago
A: Yes, I've tried this really all you need to do is add lotion and it will work
This modeling clay set offers a delightful range of vibrant colors and is non-toxic, making it a safe choice for children. Guests appreciate its soft texture and ease of use, perfect for creative projects. However, some have noted that the amount of clay is smaller than expected and that it can dry out quickly if not stored properly. Overall, it provides a fun and engaging experience for kids.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
153 star ratings
4.5 out of 5 stars with 153 reviews
quality
4.1 out of 5
quality: 4.06 out of 5
value
3.8 out of 5
value: 3.82 out of 5
66% would recommend
21 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 May, 2026
(no review title)
granddaughter was happy
Lisa
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
10 February, 2026
Too little, Low quality.
I got this in use for modeling for stop motion. I opened it up, just for me to find out that the amount of product is literally the size of my three fingers. Not only that, but it claims to be non-drying. Every single color got dried up. And that's not even. all. When you open the packets, I don't know if it's just me not seeing it, but there is no bags that it comes with to put the clay back inside when your finished opening the wrapper. This could be a use for very little things when your using it. I'm not hating on the company, they actually usually make pretty good modeling clay, but this one I didn't like.
Fenix
quality
2.0 out of 5
quality: 2 out of 5
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 January, 2026
Great Clay
This is such a cute set for kiddos! My daughter has enjoyed sculpting a few little projects already. I love that its non toxic and doesn’t stick to her clothes. There are plenty of colors to choose from for creativity!
Christie
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 November, 2025Verified purchase
(no review title)
I love it!😻 it's my favorite modeling material!
nicole
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
13 August, 2025Verified purchase
NOT non-drying
Advertised as non-drying. This is false. It definitely dries out if you do not seal it up.
kg17
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
31 October, 2024Verified purchase
Made in USA and perfect for a little princess
Our granddaughter loves pink, purple and sparkles. This Play-Doh will be such a hit with her. The fact that it's made in American is a wonderful bonus. I'm far more confident in its safety.
NanaC
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
5 April, 2024Verified purchase
Prefer this to Play Doh
Like the texture more than playdoh, but does dry out faster
kamille531
value
5.0 out of 5
value: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
18 January, 2024Verified purchase
Sensory play
The colors were nice for my 3 yr old. when the clay got dried up, we broke it apart to make 'rocks' for construction vehicles. The texture is soft and squishy rather than play dough. Nice variety
Avc
7 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 January, 2024Verified purchase
Great
Easy to use, my eight-year-old enjoyed it. But it takes like a week to harden.
1 reply from Crayola team - 3 years ago
Thank you for leaving this sparkling review for Crayola Model Magic Shimmer. We are delighted to hear how much your child enjoyed creating sculptures. Model Magic is an easy-to-use, air-drying modeling compound. it generally takes 24 hours to dry to the touch, but it may take up to 72 hours, depending on the size of the piece. When dry, it is still somewhat flexible, but not pliable. If you would like to share more about Crayola Model Magic or need assistance, our team is here to help at 1-800-CRAYOLA. Happy sculpting! - Chris, Colorful Care Team
GirlMom
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
23 December, 2023Verified purchase
barely any product
i know the weight it listed on the box, but WOW there's barely anything in here! next time i'll just buy white and paint it, plain white is much cheaper
1 reply from Crayola team - 3 years ago
We are sorry to hear it wasn't what you were expecting. Thank you for taking the time to share your feedback. While we indicate the weight of the contents on the product page, your comments help us better understand how consumers are perceiving the product online. We'll be sure to share your thoughts with our Marketing Team. If you are looking for larger amounts of Model Magic, check out our 4 oz. single color bags. If you don't see a color you are looking for, once dry, color can be added to Model Magic with Crayola Washable Paint or Markers. If you'd like to share more about this product or need further assistance, please contact our Consumer Care Team at 1-800-CRAYOLA. - Jaz, Colorful Care Team
sage
9 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
21 November, 2023Verified purchase
Great stocking stuffer
Bought for a stocking stuffer. Beautiful vibrant colors. My daughter will love this!
Mom
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
19 April, 2023Verified purchase
Overpriced
Overpriced, I suggest play dough instead
Liz
quality
2.0 out of 5
quality: 2 out of 5
value
2.0 out of 5
value: 2 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 April, 2022Verified purchase
Great For Kids
Gave as a gift and the kiddos loved it! Bit of a clean up, but great for an afternoon.
Nicki1717
1 guest found this review helpful. Did you?
5 out of 5 stars
21 February, 2022Verified purchase
As Described
Put these in my kids' valentine baskets. They loved the shimmer!
Orijennole
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
29 January, 2022Verified purchase
Not for us
We didn’t love this clay. It is almost foamy and dries out to the point it’s hard to use but doesn’t dry enough to actually hold a shape
1 reply from Crayola team - 5 years ago
Thank you for sharing your experience after using Crayola Model Magic. This lightweight, non toxic modeling compound is easy to form and shape. It begins to dry permanently when exposed to air and remains slightly flexible once dry. Model Magic generally takes 24 hours to dry to the touch and 36-72 hours to dry completely depending on the size of the piece. Being that you found the compound hard to use and did not hold its shape, your feelings of disappointment are understandable. We are sorry we let you down. Our Consumer Care Team is eager to learn more and help you further. Please contact us at 1-800-CRAYOLA. Looking forward to your call! - Chris, Colorful Care Team
Chels
value
2.0 out of 5
value: 2 out of 5
quality
2.0 out of 5
quality: 2 out of 5
5 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
8 May, 2021Verified purchase
Just what we were looking for
This clay is so perfect for projects and fun. The sparkles are great and they don’t get all over, which is a plus. Overall satisfied with price and product. We love Crayola products.
Baconcupcakes
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
11 February, 2021
Not worth the price
Packages are so small. Picture is misleading. Not enough clay for the price.
1 reply from Crayola team - 6 years ago
Clearly you were disappointed with Crayola Model Magic Shimmer Clay. We are sorry to hear it wasn't what you were expecting. Thank you for taking the time to share your feedback. While we indicate the weight of the contents on the product page, your comments help us better understand how consumers are perceiving the product online. We'll be sure to share your thoughts with our Marketing Team. If you are looking for larger amounts of Model Magic, check out our 4 oz. single color bags. If you don't see a color you are looking for, once dry, color can be added to Model Magic with Crayola Washable Paint or Markers. If you'd like to share more about this product or need further assistance, please contact our Consumer Care Team at 1-800-CRAYOLA. - Chris, Colorful Care Team
DF
quality
5.0 out of 5
quality: 5 out of 5
value
1.0 out of 5
value: 1 out of 5
5 guests found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
6 February, 2021Verified purchase
Fun but not mess free
This is a fun activity and my daughter loved the pretty, glittery clay. But, I always forget with Model Magic, the color rubs off on everything. My daughters hands were black (like she had played with charcoal or soot) from the black foam, which wasn’t fun, and the color has transferred to surfaces in our house. Maybe we’ll stick to white snd paint it after it dries.
1 reply from Crayola team - 6 years ago
Creating with Crayola Model Magic can make any budding artist feel like the next Michelangelo. We are thrilled to hear how much your daughter enjoys expressing her imagination into 3D art, Sara. As you know, art (and Model Magic) can be messy. This is why we always suggest protecting your work surface when working with any art materials. Model Magic is so versatile and can be painted with Crayola markers or paints when dry. If you are looking for a "less" mess option that will add sparkle to your creative activities, be sure to check out Crayola Glitter Dots. If you'd like to share more about how we can improve on this product or need further assistance, please contact our Consumer Care Team at 1-800-CRAYOLA. - Chris @ Crayola
sara
quality
3.0 out of 5
quality: 3 out of 5
value
5.0 out of 5
value: 5 out of 5
11 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
2 September, 2020
Fun
My daughter has so much fun with these but the amount you get is pretty small.
Teekay
quality
5.0 out of 5
quality: 5 out of 5
value
3.0 out of 5
value: 3 out of 5
3 guests found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
22 April, 2020Verified purchase
Needs larger packs of clay
Fun for kids to play with but very small amounts of clay in each pack.
1 reply from Crayola team - 6 years ago
Thanks for sharing your honest feedback with us, MiMi! Your suggestion to include more clay in these packs is super helpful, and will be passed along to our team. In the meantime, we hope you will enjoy sculpting your unique masterpieces! Best wishes for colorful days ahead :) -Taylor, Colorful Care Team
