$19.99 when purchased online
Target Online store #3991
About this item
Highlights
- Ages 3+
- Includes 12 Rainbow Colors Plus 4 Earth Tones and 4 Glow-In-The-Dark Colors
- Light, stretchy, soft and airy
- This dough provides safe, sensory fun that’s great for creative projects, classrooms, quiet time, sensory fun, and so much more
Description
The Woah Dough color wheel is a vast combination of the safe, sensory-fun dough your child will love. With it's airy, soft, smooth, and elastic texture, your child will be molding, cutting, and stretching for hours all with no mess! Since this product is free from Gluten, Peanuts, Eggs, Milk, and Soy, this is completely non-toxic and safe! Not intended for use with children below the age of 3.
Number of Pieces: 20
Suggested Age: 3 Years and Up
Educational Focus: Fine Motor Skills
Colors Included: Yellow, Orange, Red, Blue, Purple, Green
Net weight: .88 Pounds
Battery: No Battery Used
TCIN: 84805384
UPC: 079346643103
Item Number (DPCI): 086-00-3892
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.52 inches length x 9.92 inches width x 10.5 inches height
Estimated ship weight: 1.77 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this dough Gluten Free?
submitted by MomQuestions - 10 months ago
A: Yes, my daughter has Celiac and uses it as a substitute for play dough for her kindergarten class.
submitted bySach999 - 5 months agoA: Whoa Dough has been determined to be gluten free, soy free, milk/lactose free, egg free & peanut free.
submitted byBuffaloGamesProductExpert - 10 months agoBrand expert
Q: Does this dough dry out?
submitted by Brittni - 2 years ago
A: It will dry out if it's not closed tightly. We've had several packages that have hardened. But, we now keep my daughter's for kindergarten desk in a ziplock bag and it has helped a lot. Either way we are glad to have woah dough for an option that's gluten free since she has Celiac.
submitted bySach999 - 5 months agoA: the Whoa Dough should not dry out. Keep it stored in its container when not in use.
submitted byBuffaloGamesProductExpert - 2 years agoBrand expert
Q: Do they contain numbered dyes? red 40? is a neurotoxin
submitted by Mar - 2 years ago
A: the dyes used in this product are synthetic
submitted bybrand expert - 2 years ago
Q: what are the ingredients?
submitted by Mar - 2 years ago
A: The ingredient list for Whoa Dough is proprietary, so we cannot share it with you, but we can confirm Whoa Dough is 2/3 water. We can confirm that it has passed all applicable safety testing.
submitted bybrand expert - 2 years ago
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Summary of reviews
This dough product offers a unique sensory experience with vibrant colors and a soft, stretchy texture. It is great for creative play and molding into various shapes. However, some guests have experienced issues with the dough drying out quickly or being too sticky. The product is well-received for its mess-free playtime and ease of use, but consistency between batches can vary.
Generated by AI from the text of guest reviews (includes incentivized reviews)
3.8 out of 5 stars with 219 reviews
quality: 3.26 out of 5
value: 3.36 out of 5
broad age appeal: 4.05 out of 5
ease of use: 3.63 out of 5
length of play: 3.52 out of 5
58% would recommend
112 recommendations
A waste of money and time!!
1 out of 5 stars
Thumbs down graphic, would not recommend
faithaspera - 12 days ago, Verified purchaser
Three of the dough pieces were already dried out when I got the pack. I definitely would not recommend this product. It dries out while it’s in your hands. You play with it for ten minutes and it’s already hardening. It becomes really tough the more you interact with it. Very disappointing! I wish I’d kept the package so I could get my money back.
1 reply from BuffaloGamesProductExpert team - 8 days ago
We are sorry this did not meet your expectations. You can always reach out to us at customerservice@buffalogames.com! We will try our best to help with whatever you need.
Whoa Doigh
1 out of 5 stars
Thumbs down graphic, would not recommend
Target fan - 25 days ago
Whoa dough had some pieces that were moldy. Most of the dough was dried out as well.
1 reply from BuffaloGamesProductExpert team - 21 days ago
Oh no! Please contact our team at customerservice@buffalogames.com so that we can work through a solution.
Dough
2 out of 5 stars
Ce - 30 days ago, Verified purchaser
Several pieces are dried out. The product is out of date by two years.
1 reply from BuffaloGamesProductExpert team - 29 days ago
Whoa Dough does not expire. The date on the package is the date of manufacture. Oh no! We're so sorry that your Whoa Dough is dried out! If your Whoa Dough is dried out, it won’t always come back to life, but here is a tip to try! • Rub 3-5 drops of water around the dough. • Place in a microwaveable safe container. • Microwave for 3-5 seconds. For dough that is really dried out, it’s ok to repeat this process … but go slow. Too much water and it will turn sticky! • Now, as you’re playing with your Whoa Dough, add 3-5 drops of Canola/Coconut oil and mix in.
Very Disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
Disappointed Mimi - 2 months ago, Verified purchaser
Several sections of this dough was as hard as a rock. Had to put in the trash. Definitely will not purchase again!
1 reply from BuffaloGamesProductExpert team - 2 months ago
We are so sorry to hear this did not meet your expectations but thank you for the honest feedback. Your opinion is important to us-we will share your review with our product development and quality teams.
Valued Customer
1 out of 5 stars
Thumbs up graphic, would recommend
Whoa dough - 3 months ago, Verified purchaser
We received our replacement and it was melted away from the heat outside!!! We need a new replacement that we can pick up from the store?!?!?
1 reply from BuffaloGamesProductExpert team - 3 months ago
we suggest returning to the store to exchange.
Better than other brands
5 out of 5 stars
Thumbs up graphic, would recommend
etimmy - 3 months ago, Verified purchaser
Honestly we bought this to replace our other brand dough. It's a bit more airy and easier to manipulate and my daughter loves it.
So disappointing
1 out of 5 stars
Thumbs down graphic, would not recommend
Jescilee - 4 months ago, Verified purchaser
We purchase a ton of this stuff (like 4-6/month) and the last four packages that were delivered had at least 3 colors in each that were dry and hard.
1 reply from BuffaloGamesProductExpert team - 3 months ago
We are so sorry to hear this did not meet your expectations but thank you for the honest feedback. Your opinion is important to us-we will share your review with our product development and quality teams.
Dried out
2 out of 5 stars
B - 4 months ago, Verified purchaser
The product is really wonderful. Though3 of the colors were completely dried out solid in the container so we couldn’t use them right from the get go. I’d expect that if it were half off or at the dollar store. Not target.
1 reply from BuffaloGamesProductExpert team - 3 months ago
That isn’t the experience we want any of our Chuckle and Roar friends to have! Please reach out to us at customerservice@buffalogames.com. This will lead you to our Consumer Care team-a great group of people that can’t wait to help you!
Dough
4 out of 5 stars
Thumbs up graphic, would recommend
Girlmom - 4 months ago
I love this dough. It's soooo soft. The only thing I didnt like was that the plastic stuck to the dough at first & wouldn't come out.
Worst dough ever!!!!!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Good luck - 4 months ago, Verified purchaser
SECOND time SECOND!!! time getting this exact product, and three of the same colors are completely dried out!!!!!! And the light blue barley is moldable! Let’s just say I’m not impressed
1 reply from BuffaloGamesProductExpert team - 4 months ago
Oh no! We are so sorry to hear about your experience. This is a favorite in some of our homes, and we thoroughly test our product at many points in development. Thank you for the honest feedback, we'll pass this along to our product development team.
Ehh
3 out of 5 stars
Ktrhrst - 5 months ago, Verified purchaser
Nice consistency except all the glow in the dark colors were dry - feel like a bouncy ball. The container and color variety was nice but I’m not sure if I’d buy again and chance it.
Loved
5 out of 5 stars
Thumbs up graphic, would recommend
Vanessa - 5 months ago
Can’t believe the negative reviews. Please don’t listen either. I will say colors stick with each other so careful not to let them mix! The dough is perfect and as described airy, stretchy dough. Not dry but not wet! Store properly for product not to dry as it is not sticky or wet like others described but more on the dry & soft side!
Stretchy, Soft, Safe & Moldable Dough
5 out of 5 stars
Thumbs up graphic, would recommend
MRS - 7 months ago, Verified purchaser
I have waited quite some time to purchase this set. As we have other sensory doughs and sand at home already. Once we began homeschooling, I began to look for moldable clay that doesn’t dry out. While, this isn’t exactly clay it works like a moldable, stretchy, soft clay. See photos for a better visual! Personally, we love it! My 5 y/o is very into the feel and stretch of it. You can mold it into shapes, letters, flatten it out and cut it with other dough utensils. I will have to update the review after some time as to speak on the longevity of it. The colors are very vibrant and I have not noticed them staining any thing as of yet!
Frustrated
3 out of 5 stars
Not color fast - 7 months ago
So the product is ok. It's fun and unique, it does dry out after a couple months. However, we found out the hard way that it's not color fast. It ruined some our nice wooden toys after the black color got on it and was nearly impossible to get off, and left black stains all over them. These toys do just fine with regular colored play dough and never stain. To say I am upset is a bit of an understatment. Use a plastic mat and only plastic toys when using, and be careful with clothes.
Dried up!
2 out of 5 stars
Thumbs down graphic, would not recommend
Lexie - 7 months ago, Verified purchaser
Bought this as a birthday gift for my 4 year old. When I opened the container, the dough was completely dried out! Very disappointed.
1 reply from BuffaloGamesProductExpert team - 7 months ago
That isn’t the experience we want any of our Chuckle and Roar friends to have! Please reach out to us at customerservice@buffalogames.com. This will lead you to our Consumer Care team-a great group of people that can’t wait to help you!
Great sensory
5 out of 5 stars
Thumbs up graphic, would recommend
Rlmg0809 - 7 months ago, Verified purchaser
My son wanted something similar to playdoh but similar to clay and this was the perfect find.
WHOA DOUGH
4 out of 5 stars
Thumbs up graphic, would recommend
Kayla - 7 months ago, Verified purchaser
Love the colors and it all being in a container! The texture is a blend slash reminds me of chewing gum and kinetic sand. The dough also feels slightly wet. I took one star away because it is like holding moisture so I’m worried it will mold. Sometimes when I open it up the top has condensation. Still a little on the fence. Time will tell!
Good at first
3 out of 5 stars
Melissa - 8 months ago, Verified purchaser
At first it was great. It was stretchy and amazing. But in about 2 weeks it started to dry out. Also, when I got it, 3 colors were completely dried out. Now I can barely stretch it at all but I can still mold it somewhat and make things out of it. This is fun but a bit frustrating.
Disappointed
2 out of 5 stars
Thumbs down graphic, would not recommend
Haileylane122 - 8 months ago, Verified purchaser
I love the colors and the textures. However I'm not sure if it was just the lack I picked up but 3 of the 20 colors are already halfway dried out. My daughter loves them so I will be buying to replace. But keeping in something different. I just purchased 2 days ago and already have to replace 3. And the carrying case.
1 reply from BuffaloGamesProductExpert team - 8 months ago
We're sorry you had a negative experience with our product. We pride ourselves on providing quality and value to our customers. We have passed along your review to our development team, and they will investigate any potential issues.
so fun!
5 out of 5 stars
Thumbs up graphic, would recommend
lulu - 9 months ago
easy clean up and so much fun 11/10!