Moonshot Applied - by Peter Rossdeutscher & Brett Savill (Paperback)

About the Book

Moonshot Applied outlines how the world's best performing companies combine bold ambition and superb implementation to spot, develop and scale innovations repeatedly and provides a guide for companies to develop their approach to innovation.

Book Synopsis

Peter Rossdeutscher and Brett Savill are executives, entrepreneurs and academics who have written a How To guide on corporate innovation using lessons and case studies from leading corporate innovators in Australia and beyond.

Moonshot Applied outlines how the world's best performing companies combine bold ambition and outstanding implementation to spot, develop, and scale innovations on a repeated basis. The best innovators develop an investment thesis about the profound changes that exponential technologies and new business models have on their industries. They invest twice as much in transformational innovation as their less successful peers. They generate more sales from new products and services using repeatable processes such as hackathons accelerators and corporate venturing. Underpinning these processes, they are far more likely to adopt tools such as open innovation and collaborate with government and others. Finally, they set bold aspirations around innovation-led growth.

Moonshot Applied is filled with insights into Corporate Innovation and provides a How To guide from the many of the world's best. Using it step by step, companies can develop their own approach to innovation that delivers lasting impact and is the engine of their future growth.

True innovation leaders in Australia and beyond aren't defined by one brilliant insight or being first to market, rather they foster conscious, consistent experimentation and collaboration within their organizations and with external stakeholders. Moonshot Applied draws upon decades of shared experience of Peter and Brett, working with industry leaders and serial innovators to uncover the key drivers for investing and scaling innovation. They delve into the ingredients of success, understanding how to effectively leverage emerging and evolving technologies, spot, and scale innovation, and what it takes to partner with start-ups and ecosystem stakeholders to realise true innovation. Real-world examples showcase companies with innovative strategies that drive growth, keeping them ahead of the competition.

Whether you're a board member initiating conversations, an executive or leader looking to innovate better, or simply interested in the topic, this book offers practical guidance, insights and tools to harness the power of innovation for success. Peter and Brett also share their own first-hand experiences to deliver high-impact corporate innovation and growth.

Review Quotes

'Peter Rossdeutscher is among Australia's foremost innovators and advisors, recognized for his deep understanding and insights in the commercial application of emerging technology. This book holds a wealth of insights drawn from decades of strategic guidance and global thinking across corporations, start-ups, and government entities-a perfect fit for those looking for a practical guide on corporate innovation.'

Adrian Beer, Managing Director, Australian Innovation Exchange (AIX).

'Apart from a handful of leading companies, the state of innovation in Australian boardrooms remains bespoke and inconsistent when compared to the best companies globally. The productivity losses alone are significant. In Moonshot Applied, Savill and Rossdeutscher add a timely commercial lens on corporate innovation. This is not fluff and packaging, it's an investment thesis tied to commercial outcomes. It's refreshing to see this balanced and practical approach being developed and promoted in a step-by-step manner allowing the reader to determine where they are coming up short and what they can do to improve. In decades of executive level innovation consulting, I observe major gaps in corporate innovation capability tied to board level strategy and investment. I fully support the authors' focus on scaling processes and transformational innovation portfolios which are areas where many Australian companies, in my experience, struggle to deliver.'

Matthew Ayres, Managing Director Growth and Innovation Asia Pacific.

'Innovation is critical to lift our ability to solve society's problems, our ability to act to improve our lives and create a better world for our children. It is incumbent on us all to innovate, to create and capture new value in new ways. Moonshot Applied provides a clarity of what innovation is and means in business, as well as provides a practical approach to identify, create and implement a sustainable innovative practice. If you are serious about improving your ability to act, Moonshot Applied is a must read.'

Greg Riebe, Director Australian Innovation Management Institute