$3.89 when purchased online
Target Online store #3991
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Guests are saying
This bread is a favorite among guests for its soft, fluffy texture and versatility in making sandwiches, French toast, and more. Many guests appreciate its thick slices that hold up well with various toppings, making it ideal for family meals. However, some guests have expressed concerns about recent changes in ingredients and quality, particularly the addition of sesame, which affects those with allergies. Overall, it remains a beloved choice for many households.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 644 reviews
quality: 4.3 out of 5
taste: 4.39 out of 5
value: 4.18 out of 5
84% would recommend
26 recommendations
If you love glyphosate
1 out of 5 stars
Thumbs down graphic, would not recommend
Glyphosate - 10 days ago
This is the bread for you if you can't get enough of glyphosate but if you dont love all the medical conditions that come with it..I would just go organic until these peices of szhit quit using it
What happened?
3 out of 5 stars
handymandad - 2 months ago
originally posted on naturesownbread
First time I had this bread I was hooked. The bread was like silk, no gaping holes like other breads and nice thick slices too. Great for French toast and grilled cheese (had to cook on low so heat to penetrate the bread) But sad to say it is not the same anymore...WHAT HAPPENED? Now it is overpriced regular bread with thick slices. Hope someone that matters reads this and makes it right again. Thanks.
1 reply from Nature's Own team - 1 month ago
We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
Why change the recipe?
3 out of 5 stars
Lance - 5 months ago
originally posted on naturesownbread
I'm not sure what changed with this bread. It used to be my favorite but something changed recently. Now it's bland for even white bread.
1 reply from Nature's Own team - 4 months ago
We appreciate you contacting us about your experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
So satisfying!
5 out of 5 stars
Mich24 - 9 months ago
originally posted on naturesownbread
I look forward to my avacado toast on this bread. I will buy this as long as you keep making it. 💙
Please remove Sesame from ingredients!
3 out of 5 stars
Allergy Family - 9 months ago
originally posted on naturesownbread
This bread is perfect for jam sandwiches. My kids love this bread. Soft, fluffy--tasty. Unfortunately, it now contains sesame. It never did before. We can't buy it because my daughter is allergic to sesame. Maybe the brand would consider removing sesame...It can't be that difficult. And why is there sesame in there anyway??
Love this non-GMO bread!
5 out of 5 stars
Thumbs up graphic, would recommend
Lynn - 11 months ago, Verified purchaser
We recently have been focusing on reducing GMO's in our diet. So we tried this bread and we love it! It is so good! All of my kids love it and often when I pick it up they ask for a slice before we even get home! I highly recommend it!
Taste’s good
4 out of 5 stars
Ginger - 1 year ago
originally posted on naturesownbread
I really liked this bread because it was kind of dense, you could put ketchup and not see it through the bread. I feel like they’ve changed something, now it seems too airy. I just don’t think it’s as firm as it used to be.. maybe I’m crazy, or has it changed?
Perfection
5 out of 5 stars
Thumbs up graphic, would recommend
Calibrated - 2 years ago, Verified purchaser
I’ve tried most bread and this is by far my favorite. Perfection!
Perfectly fluffy
5 out of 5 stars
Thumbs up graphic, would recommend
Kayla - 2 years ago, Verified purchaser
So soft and fluffy. Perfect for sandwiches, can’t wait to use some for French toast.
bad, dry, ok taste
1 out of 5 stars
Thumbs down graphic, would not recommend
goobgabby - 2 years ago
this bread was so unbelievably dry and the taste was ok but the arteseno is way better
NOW CONTAINS SESAME (not great for an allergy kid)
5 out of 5 stars
Julie - 2 years ago
originally posted on naturesownbread
We LOVE this bread so much. It is the only bread my kids will eat…but like so many bread brands now, rather than eliminate sesame from the facility, they just add it. I’m so sad that we can’t buy this brand anymore. Sesame has been added to the top allergens…it can’t coat much to ensure no cross contamination.
Bread
5 out of 5 stars
Thumbs up graphic, would recommend
jess - 2 years ago
The BEST Bread For SANDWICHES Or FRENCH TOAST don’t think twice BUY It so YUMMY !!!!!
Fresh and tasty.
5 out of 5 stars
Thumbs up graphic, would recommend
Kat - 2 years ago, Verified purchaser
The texture is soft and fluffy, no crust left behind when I make the kids sandwiches on this bread.
Soft, thick & fluffy bread
5 out of 5 stars
Thumbs up graphic, would recommend
Karissa - 2 years ago
Never thought I would love a loaf of bread soo much!! It’s SO good. It’s very soft & tastes fresh. Getting this brand from now on
Yummy
5 out of 5 stars
Thumbs up graphic, would recommend
germany - 2 years ago
Soft n fresh my fav bread
Yick!
1 out of 5 stars
Thumbs down graphic, would not recommend
Emily S - 2 years ago, Verified purchaser
This is the fakest tasting bread I’ve ever had. The texture is spongey— but not in a good way, as in an actual sponge. This is ultra processed food at its worst.
1 reply from Nature's Own Bread team team - 2 years ago
We appreciate you contacting us about your recent experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
Quality has slipped!
1 out of 5 stars
LoriDS - 2 years ago
originally posted on naturesownbread
This bread was great in the past. Our new favorite bread. However, the last 2 loaves were hard and stale (they were within the best used by date). Something has happened to the quality. I would appreciate someone looking into this.
1 reply from Brand Team team - 2 years ago
We appreciate you contacting us about your recent experience with our Nature's Own bread and we’re sorry you were disappointed. Quality is one of our top priorities and we have high quality standards, so when something we bake does not meet a consumer's expectations, we take it seriously. Please visit https://www.naturesownbread.com/contact and correspond based on your product quality.
Really soft
5 out of 5 stars
Thumbs up graphic, would recommend
Momma S - 2 years ago, Verified purchaser
We love the softness of this bread.
Perfectly crafted bread
5 out of 5 stars
Thumbs up graphic, would recommend
Pachi - 2 years ago, Verified purchaser
Good quality bread. Texture is very soft including the crust.
I second great for grilled cheese
5 out of 5 stars
Thumbs up graphic, would recommend
Chachi - 3 years ago
Thick and perfect bread!