Neuroai - by A K Pradeep & Anirudh Acharya & Rajat Chakravarty & Ratnakar Dev (Hardcover)

Book Synopsis

It is the most powerful revolution of this century.

Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi.

neuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.

neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a 'force multiplier, ' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAi at scale in the enterprise. The focus is on "Top Line Growth"--build and grow revenues while exciting and winning consumers.

Written by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, neuroAi features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, The Buying Brain, broke new ground by bringing neuroscience into marketing. neuroAi takes continues this innovative journey even farther now by combining advanced neuroscience with GenAi.

The book explores key topics including:

• How the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responses
• What are key learnings from teen brains, boomer brains, mommy brains, middle age brains that GenAi must be aware of
• How activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty
• How TV shows, movies, and music can achieve higher Ratings by applying neuroscience powered GenAi to writing Scripts and Dialogs
• How to create Fragrance, and Flavors using neuroAi
• How a wide range of consumer product categories worldwide are applying neuroscience powered GenAi to foster innovation, spur sales, and build brands
• How to build scalable capability in neuroAi within the enterprise

For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, neuroAi serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.

From the Back Cover

Expert insight on harmonizing generative AI and neuroscience to succeed in business

neuroAI: Winning the Minds of Consumers with Neuroscience- Powered GenAI is a hands-on guide to the intersection of generative AI and the perennial genius of the human brain, explaining how to use the combination of both to achieve superior results in various areas of business including marketing, product innovation, advertising, and branding. Ready-to-use tools via a companion app are included to enable readers to start applying concepts to their organizations as soon as today.

Written by Dr. A. K. Pradeep--one of the leading global consultants on the marriage of advanced neuroscience and marketing--and his team of experts at sensori.AI, this book explores a myriad of key topics related to successful marketing in the Age of Machine, such as how the brains of different demographics interact with generative AI in unique ways. Case studies throughout the text elucidate how different industries, from packaging, to fragrance, to music and television, are implementing generative AI tools and techniques to achieve superior business results.

No matter your level of technical expertise, neuroAI is your all-in-one guide to understanding emerging generative AI technologies and learning how to harness them to propel your organization to new heights.

About the Author

DR. A.K. PRADEEP is the founder and CEO of sensori.AI, the world's only firm combining AI with advanced neuroscience learnings. He is continuously sought after by major global corporations for guidance on the application of artificial intelligence, machine learning, and now neuroscience to their fields. sensori.AI is pioneering new methodologies and marketplace solutions for many of the most challenging business problems. Dr. Pradeep's The Buying Brain serves today as the preeminent book in the global field of neuromarketing--the marriage of advanced neuroscience to marketing. It has been widely disseminated worldwide, published in multiple languages, and continues to be read by many of the leaders of the largest companies across many categories. In consulting with those leaders, Dr. Pradeep draws upon the book's content to assist them in formulating the most effective marketing and new product innovations.

DR. ANIRUDH ACHARYA serves as the Chief AI Officer at sensori.AI, where he has led a wide array of GenAI and ML projects across varied industries from media and television, retail, mortgage, healthcare, shopper analytics, and more. He has a background in physics and mathematics. A gold medalist in his undergraduate degree, he went on to specialize in theoretical physics with a focus on gravity, particles and fields.

DR. RAJAT CHAKRAVARTY, Chief Operating Officer at sensori.AI, has orchestrated sensori.AI's evolution from a groundbreaking startup to an industry leader in neuroscience-based GenAI innovations. His invaluable expertise in optimizing complex processes and fostering a culture of excellence have unraveled novel growth opportunities for the Fortune 100 worldwide. A rocket science alumnus from IIT Bombay, his commitment to scientific rigor and client success makes him a dynamic force in leveraging neuroAI to create a smarter, more efficient world.

RATNAKAR DEV is a pioneering technologist with a proven track record in early-stage startups leading to acquisition in various fields including CAD, healthcare, neuromarketing, and collaboration. Currently, he serves as the Chief Technology Officer of sensori.AI. Prior to this, he was the CTO of machineVantage Inc., where he developed AI and machine learning tools for innovation in product development and marketing.