New Product Development in the Global Economy - by T Kono & L Lynn (Hardcover)

Book Synopsis

New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.

Review Quotes

'As a professor, if you want to freshen up your cases, this book will do it for you. If you teach global product development, it is essential. If you take business students to Japan in the summer as my university does, this book would be perfect background reading and then follow it up with an actual headquarters or plant visits. As a creative or a product manager, there are practical implications, steps to follow, and pitfalls to avoid.' - Elizabeth Goldsmith, Journal of Product and Brand Management

About the Author

TOYOHIRO KONO is Professor Emeritus of Business Administration at Gakushuin University in Tokyo, Japan, and a leading researcher in corporate strategy. He has published more than 25 books, including six which have been published in English. He has been a visiting Professor at the London Graduate School of Business Studies, a visiting scholar at UCLA and other universities, and has made academic presentations around the world

LEONARD LYNN is Professor of Management Policy at Case Western Reserve University, USA. He is the author of two books and more than 50 academic articles on technology policy and management. Lynn is a past president of the Association of Japanese Business Studies, member of the American Advisory Committee of the Japan Foundation, and serves on the editorial boards of several journals.