Sponsored
Odele Volumizing Shampoo for Lift + Fullness
$24.99 ($0.78/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- For fine to medium, straight to wavy hair types seeking to add volume and minimize oily scalp
- 88% of panelists noticed an increase in hair volume*
- Increases hair volume, bounce, and lift
- Provides long-lasting lift
- Cleanses hair + scalp without stripping moisture
- *Consumer study on 50 participants after using the Volumizing Shampoo and Conditioner as a regimen for 30 days.
Description
Give your hair a boost of volume with this salon-grade shampoo that helps hair live up to its full potential. Gentle cleansers remove excess oil without stripping the hair or scalp. This shampoo nourishes and moisturizes without weighing hair down. Uplifting, just like you.
KEY INGREDIENTS:
• Amaranth: Helps improves bounce + movement
• Rice Protein: Helps strengthen + prevent damage
FEATURES:
• Gender-neutral, 100% natural fragrance featuring cucumber, ylang ylang, and oak moss
• Made without SLS or SLES sulfates, formaldehyde, phthalates, parabens, dyes or synthetic fragrance
• Dermatologist tested, color safe, vegan and cruelty-free leaping bunny certified
HOW TO USE:
Work into wet hair, rinse + follow with conditioner. Avoid contact with eyes.
Packaging contains >30% recycled content.
KEY INGREDIENTS:
• Amaranth: Helps improves bounce + movement
• Rice Protein: Helps strengthen + prevent damage
FEATURES:
• Gender-neutral, 100% natural fragrance featuring cucumber, ylang ylang, and oak moss
• Made without SLS or SLES sulfates, formaldehyde, phthalates, parabens, dyes or synthetic fragrance
• Dermatologist tested, color safe, vegan and cruelty-free leaping bunny certified
HOW TO USE:
Work into wet hair, rinse + follow with conditioner. Avoid contact with eyes.
Packaging contains >30% recycled content.
Hair Type: All Hair Types
Product Form: Gel
Beauty Purpose: Volumizing
Net weight: 32 fl oz (US)
TCIN: 92328581
UPC: 850012507390
Item Number (DPCI): 063-00-5642
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.6 inches length x 3.6 inches width x 8.75 inches height
Estimated ship weight: 2.38 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Odele volumizing shampoo is praised for its ability to cleanse and add volume to various hair types without stripping natural oils. Guests appreciate its lightweight formula, pleasant scent, and nourishing ingredients that promote healthy-looking hair. Many have noted a significant improvement in hair texture and bounce, making it a favorite for those with fine or flat hair. However, some guests experienced issues with residue and dryness after use, suggesting it may not suit everyone.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 1638 reviews
quality: 3.16 out of 5
effectiveness: 3.03 out of 5
value: 3.2 out of 5
43% would recommend
293 recommendations
5 out of 5 stars
17 November, 2025Verified purchase
(no review title)
I like that when this is shipped they always tape down the lid so it does not pop open in shipment
5 out of 5 stars
24 October, 2025Verified purchase
Gatekeeping
Gatekeeping for sure ! It’s the best one I’ve used in all honesty makes my hair so soft and shiny
5 out of 5 stars
Thumbs up graphic, would recommend
29 September, 2025Verified purchase
Odele rocks!
This is an amazing product! I’m all about natural or organic ingredients!
5 out of 5 stars
18 September, 2025
originally posted on odelebeauty.com
Volumizing shampoo
Great shampoo for fine and straight hair
5 out of 5 stars
Thumbs up graphic, would recommend
8 September, 2025
So much volume!
Love this shampoo!! It gives so much volume and makes my hair really light and fluffy!
2 out of 5 stars
Thumbs down graphic, would not recommend
7 August, 2025Verified purchase
Unfortunately, its a no
I like this shampoo for my fine hair, but it leaves a layer of build up in my scalp! I thought it was my water in my house so I put a filter in my shower head. Did not change the layer of build up that was looking like dandruff! I switched to a different shampoo by Attitude, and the flakes were instantly gone! I wanted to like this Odele shampoo, but it leaves too much build up
1 reply from Odele Team team - 3 months ago
All Odele products are free from SLES + SLS sulfates, and as a result, our shampoos may not lather as much (or in the same way) as you are used to. That being said, all our shampoos (except for our Curl Defining No-Lather Shampoo) have a luxurious lather when used correctly. For the best results, we recommend rubbing the shampoo in your hands, adding water until you get a nice lather, then applying it to sopping wet hair. Give this a try and let us know how it works for you!
5 out of 5 stars
Thumbs up graphic, would recommend
3 August, 2025Verified purchase
Love for my fine hair
Love this shampoo for my fine hair, there is a subtle but nice scent and doesn’t make my hair feel greasy or itchy and I can wait longer between periods to wash my hair
5 out of 5 stars
Thumbs up graphic, would recommend
15 July, 2025Verified purchase
Great product
Leaves my hair feeling moisturized and volumized
1 out of 5 stars
Thumbs down graphic, would not recommend
7 July, 2025Verified purchase
Made my hair fall out!
I switched to this product for the clean ingredients & I lost about 1/3 of my hair! I gave it a few weeks for a possible adjustment period but nope! Lost full brush amounts consistently, clogged the shower drain in 2 washes. Ended up tossing the bottle at 1/2 full because I couldn’t stand it any longer.
1 reply from Odele Team team - 5 months ago
We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. As you may know, hair loss can be caused by heredity, hormonal changes, medical conditions, or just part of aging. Nonetheless, if you have concerns about your hair loss, we recommend that you stop using the product and consult your physician or healthcare provider. Please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
5 out of 5 stars
Thumbs up graphic, would recommend
15 June, 2025Verified purchase
MY HAIR FEELS SO HEALTHY
I was skeptical on this hair care line but this shampoo has literally been a God send!! Def buying the massive bottle next time!
5 out of 5 stars
28 May, 2025
originally posted on odelebeauty.com
Great product
Love the bulk size will last me forever lol Really cleanses my hair and does the job!
1 out of 5 stars
Thumbs down graphic, would not recommend
29 March, 2025Verified purchase
Had my hopes up but.....
This shampoo and conditioner did not do anything in regard to volumizing my hair. It did give me an extremely itchy head, neck and face. I personally would not recommend.
1 reply from Odele Team team - 8 months ago
We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. Nonetheless, if you have concerns, we recommend that you stop using the product and consult your physician or healthcare provider. Please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 March, 2025Verified purchase
Itchy head
This didn’t give much volume, however, it did make my head itch like heck. Couldn’t wait to wash my hair again with something else. I tried the shampoo and conditioner. One star because the scent was fresh.
1 reply from Odele Team team - 9 months ago
Thanks for giving this product a try! It sounds like you might need a product with a little more moisture. Exchange this one for our Smoothing line and let us know what you think.
5 out of 5 stars
Thumbs up graphic, would recommend
23 February, 2025Verified purchase
Love
I have been looking for a daily shampoo and this is it. Cleans scalp and hair great, better than expensive shampoo and leaves my hair easy to manage and brush.
2 out of 5 stars
Thumbs down graphic, would not recommend
20 February, 2025
Eh
Made my scalp itch and didn’t clean it all the way not matter how through
1 reply from Odele Team team - 9 months ago
We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. Nonetheless, if you have concerns, we recommend that you stop using the product and consult your physician or healthcare provider. Please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 February, 2025Verified purchase
Would not reccomend
This made my scalp so dry and flaky. Also caused much more hair than normal to fall out during washing.
1 reply from Odele Team team - 10 months ago
We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. As you may know, hair loss can be caused by heredity, hormonal changes, medical conditions, or just part of aging. Nonetheless, if you have concerns about your hair loss, we recommend that you stop using the product and consult your physician or healthcare provider. Please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 January, 2025Verified purchase
Not a "clean" product
Made my skin break out. This product contains Hydroxypropyl guar hydroxypropyltrimonium chloride, non-biodegradable and known allergen.
1 reply from Odele Team team - 10 months ago
We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. We understand that everyone has different needs for their personal care. We would recommend exchanging for our Ultra Sensitive line.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 December, 2024Verified purchase
Greasy build up!
I have to use soooo much of this shampoo and no matter how much I massage and lather, it leaves my hair with oily greasy build up. Trash!
1 reply from Odele Team team - 11 months ago
Thanks for taking the time to share your experience with us. We would recommend incorporating the Clarifying Shampoo into your routine once a week. Give this a try and let us know what you think.
5 out of 5 stars
23 November, 2024Verified purchase
Does the job great
I’ve been using this shampoo and conditioner for two weeks now and it’s made a drastic difference in my hair. Originally, I was using this one brand for several years that actually caused my hair too thin and a lot of hair loss. And even within these two weeks, the shampoo and conditioner has made my hair have more volume and appear more fluffy! I wish It had a more pleasant scent, but I understand that they’re trying to be gender neutral. The smell is not terrible. I would just prefer something better smelling.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 November, 2024
Beware
Pretty sure it made my hair fall out. Also made scalp quite itchy.
1 reply from Odele Team team - 1 year ago
We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. As you may know, hair loss can be caused by heredity, hormonal changes, medical conditions, or just part of aging. Nonetheless, if you have concerns about your hair loss, we recommend that you stop using the product and consult your physician or healthcare provider. For more information, please reach out to us at hello@odelebeauty.com so we can learn more about your experience.