Online Marketing for Small Businesses in Easy Steps - (In Easy Steps) by Julia Doherty (Paperback)

About the Book

"Includes social media marketing"--Cover.

Book Synopsis

Online presence has become vital for all businesses; large, small or the self-employed. Whether you like it or not, if you don't take steps and manage your online presence, your customers and clients will. It's not enough to just have a website; social networking sites are the new word of mouth marketing channels and they're very powerful in spreading the word.

Online Marketing for Small Businesses in easy steps guides you through the essential steps you need to take to set your online strategy, make your website work for you, and then covers the key social networking sites to generate a stronger and more loyal customer base. It concentrates on activities that are essential and free, and steers clear of costly forms of online marketing.

This new guide in the In Easy Steps series will help you learn about online marketing in digestible chunks.

Chapter 1 will help you work out where your customers are talking and set your social media goals.
Chapter 2 covers getting the most out of your website.
Then, start working on the social networking site(s) where your customers are most active. Covers Facebook, Twitter, LinkedIn, Pinterest and Google Plus.

About the Author

Julia Doherty has successfully used online marketing since 2008 and was one of the early adopters of social media marketing to 'shout' her causes! She now runs a dynamic Digital Online Marketing Agency in the U.K.

She was also the European finalist in "Podcast of the Year" in 2010.