Sponsored
OUAI Hair Gloss - 6oz - Ulta Beauty
$34.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Provides immediate shine
- Helps treat damage
- Enhances color vibrancy
- Protects hair from heat damage up 450°F/232°C
- Protects against color fading
- Cruelty Free
- Sulfate Free, Paraben Free, Phthalate Free
- Allure 2024 Best of Beauty Award Winner
Description
This in-shower Hair Gloss is made with Hyaluronic Acid & Rice Water and will protect color, boost shine, reduce frizz & take strength up a notch.
Highlighted Ingredients:
SUGAR BEETS - Helps to provide hair with color protection and prevent damage
A BLEND OF RICE WATER, HYLURONIC ACID, AND PANTHENOL - Helps to promote overall hair health hair and repair damage
How To Use:
•Wash hair with your favorite shampoo
•If your hair is on the drier side, apply conditioner & rinse out. If you have fine hair, skip this step & use Hair Gloss in place of your conditioner!
•Separate hair into sections
•A little goes a long OUAI. Evenly distribute a pea sized amount of product between your hands
•Apply product from mid-length to ends. Use a pea sized amount for each section of hair
•Comb through from root to ends to ensure even application
•Wait 5 minutes before rinsing. Trust the process. It may not feel soft immediately after application, but when you rinse out, your hair will feel like silk.
•After the shower, use a Leave In Conditioner if you need a little extra detangling or hydration
•For best results, style with heat
•Lasts up to three washes
FOR CURLY TO COILY HAIR TEXTURES:
•We want you to think of Hair Gloss as an add on to your routine and do things your OUAI, so follow your typical curly hair routine and once you’ve completed your usual steps (pre-detangled, shampooed, conditioned, etc.) follow the Hair Gloss instructions above to get an extra dose of treatment and shine and really glow all out!
Scented with North Bondi – A nuanced blend of rich florals and sheer white musk, North Bondi was inspired by Sydney's iconic Bondi Beach, featuring notes of bergamot, Italian lemon, rose de mai, violet, and more.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is silicone, paraben, cruelty, SLS and SLES free.
Highlighted Ingredients:
SUGAR BEETS - Helps to provide hair with color protection and prevent damage
A BLEND OF RICE WATER, HYLURONIC ACID, AND PANTHENOL - Helps to promote overall hair health hair and repair damage
How To Use:
•Wash hair with your favorite shampoo
•If your hair is on the drier side, apply conditioner & rinse out. If you have fine hair, skip this step & use Hair Gloss in place of your conditioner!
•Separate hair into sections
•A little goes a long OUAI. Evenly distribute a pea sized amount of product between your hands
•Apply product from mid-length to ends. Use a pea sized amount for each section of hair
•Comb through from root to ends to ensure even application
•Wait 5 minutes before rinsing. Trust the process. It may not feel soft immediately after application, but when you rinse out, your hair will feel like silk.
•After the shower, use a Leave In Conditioner if you need a little extra detangling or hydration
•For best results, style with heat
•Lasts up to three washes
FOR CURLY TO COILY HAIR TEXTURES:
•We want you to think of Hair Gloss as an add on to your routine and do things your OUAI, so follow your typical curly hair routine and once you’ve completed your usual steps (pre-detangled, shampooed, conditioned, etc.) follow the Hair Gloss instructions above to get an extra dose of treatment and shine and really glow all out!
Scented with North Bondi – A nuanced blend of rich florals and sheer white musk, North Bondi was inspired by Sydney's iconic Bondi Beach, featuring notes of bergamot, Italian lemon, rose de mai, violet, and more.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is silicone, paraben, cruelty, SLS and SLES free.
Hair Type: All Hair Types
Product Warning: Eye irritant
Product Form: Cream
Beauty Purpose: Heat Protection, Damage Repair, Shine Enhancing
Net weight: .44 Pounds
TCIN: 90204664
UPC: 815402023393
Item Number (DPCI): 342-03-1113
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/ aqua / eau, dimethicone, phenyl trimethicone, c11-13 isoalkane, isohexadecane, dimethiconol, propanediol, glycerin, acrylamidopropyltrimonium chloride/acrylates copolymer, c13-15 alkane, parfum/ fragrance, panthenol, oryza sativa (rice) bran extract, hydrolyzed hyaluronic acid, sodium hyaluronate, oryza sativa (rice) seed water, rosmarinus officinalis (rosemary) leaf extract, helianthus annuus (sunflower) extract, hydrogenated castor oil/sebacic acid copolymer, sodium stearoyl glutamate, caprylyl glycol, cetearyl alcohol, coceth-7, tocopherol, glyceryl stearate se, saccharomyces ferment, lactobacillus ferment, lactic acid, cellulose gum, microcrystalline cellulose, guar hydroxypropyltrimonium chloride, citric acid, sorbitan isostearate, sodium hydroxide, phenoxyethanol, chlorphenesin, limonene, alpha-isomethyl ionone, geraniol, hydroxycitronellal.' '
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 4.9 inches length x 2.3 inches width x 2 inches height
Estimated ship weight: 0.45 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The hair gloss product has received mixed reviews. While many guests appreciate its ability to add shine, softness, and manageability to their hair, others have experienced issues with greasiness, residue, and lack of noticeable benefits. The product's scent and ease of use are generally praised, but its effectiveness varies depending on hair type and application method.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1082 reviews
0% would recommend
4 recommendations
5 out of 5 stars
27 October, 2025
originally posted on http://www.ulta.com
Ouai Gloss Works!
This review is for the Ouai Gloss (in-shower) Shine Treatment. It works! My hair looks shiny when I use it. Some people have complained about the scent, and I agree that it does have a somewhat more strong "salon product" smell, more of an herbal scent. But it's not bad, not what I'd typically go for in terms of scent, but not bad. I find that if I just wash my hair and kinda wring out the water, skip the towel dry step, and apply and comb through, let it sit for a few minutes and then rinse, it works so well, and the smell isn't too strong that way . It smells clean and herbal. I love that it provides heat protection too so I don't have to fuss with additional products after the shower.
5 out of 5 stars
10 October, 2025
originally posted on OUAI
Fantastic!
It is so easy and it works! My curls look better than they have ever!
1 out of 5 stars
19 August, 2025
originally posted on http://www.ulta.com
Makes hair look greasy
I use all ouai products and love them- the fine hair shampoo, conditioner and hair mask. I love the leave in conditioner too. This hair gloss is not great. It makes your hair look and feel greasy. I only put on the ends and it looks my hair is still wet.
3 out of 5 stars
26 June, 2025
originally posted on http://www.ulta.com
I'm still out on this product. My first use wasn't great!
Need to try again, I saw very little results after 3 uses.
1 out of 5 stars
23 June, 2025
originally posted on http://www.ulta.com
Left my hair greasy
Used as directed, once my hair dried after my shower my hair was left looking like i havent showered in a week. All my hair strands are clumped together & my scalp looks greasy. I will contiue to use the drybar gloss rinse instead. This product was not it.
5 out of 5 stars
22 May, 2025
originally posted on OUAI
Love the softness
My hair feels so much healthier and softer after using this product. Love it!
5 out of 5 stars
20 May, 2025
originally posted on OUAI
Love it! Use the right amount and does magic!
The first time I used it. . . I used far too much as I could hardly read the tiny print on the bottle. I rehashed my hair and it was great! It was shiny, had lots of body and was very pleased. Next time I will use the correct amount!
5 out of 5 stars
12 May, 2025
originally posted on OUAI
Do not recommend
My hair is not shiny and feels greasy/ like there is product left in it but I rinsed very well . . .
4 out of 5 stars
11 May, 2025
originally posted on OUAI
Nice but no difference
It felt like it did something, but I honestly didn’t see much of a difference in my hair. I followed instructions carefully as well. I guess maybe if your hair is already pretty silky naturally you’re not going to see much of a difference.
5 out of 5 stars
9 May, 2025
originally posted on OUAI
The fragrance!!
I have been using the shampoo and conditioner for thin hair. I love it, my hair is so soft and shiny after and the fragrance is wonderful! I would love a body lotion with that smell!
5 out of 5 stars
29 April, 2025
originally posted on http://www.ulta.com
Love!
I love this product! I have super thick hair and my strands hold a lot of moisture so I usually use more product than what's on the back of the bottle. Works best if you plan on styling your hair with heat right after washing. Takes 2-3 uses to see significant results (which is the point of a hair treatment anyway) but my hair has become way shinier and softer over time! I don't mind the smell... it just smells like a salon hair product to me. Overall highly recommend!
1 out of 5 stars
29 April, 2025
originally posted on http://www.ulta.com
I returned
My results were as if i didnt wash conditioner out of my hair- except i used it exactly as directed. Really wanted to love this but unfortunately it was a miss for me. Sorry ouai, im usually a stan but this product mightve been too heavy for my fine hair. It
2 out of 5 stars
19 April, 2025
originally posted on OUAI
Thick and weird
Did nothing for me besides make my hair look greasy and look more damaged. Tried once and threw it out. Not worth it.
5 out of 5 stars
18 April, 2025
originally posted on OUAI
In love
I’ve finally found something for my mature greying blonde hair that I decided to grow out. And yes it makes your hair glossy.
5 out of 5 stars
1 April, 2025
originally posted on http://www.ulta.com
Highly recommend!!
I'm super picky with every product I use on my hair and ws skeptical but seriously this is amazing. I don't understand the negative reviews because my hair is not thin and it does not feel greasy whatsoever. It feels healthy, shiny and the softest its ever felt. I used the littlest amount too. Excited to use it on mu daughters hair and my sister
5 out of 5 stars
23 March, 2025
originally posted on OUAI
AMAZINGGG!!!
This product is a gamer changer to shiny hair! I will continue to order again!
5 out of 5 stars
13 March, 2025
originally posted on OUAI
Wonderful hair gloss
You don’t need a lot of the gloss and works for me to just shampoo then use gloss and dry my hair like usual! Smell is absolutely amazing!
5 out of 5 stars
12 March, 2025
originally posted on OUAI
It really works!
I recently added blonde to my hair which required bleach. I have a lot of hair but it’s fine and I suffered some hair damage. I’ve tried at least 5 other brands of hair gloss/repairs/masks and things the ONLY one that truly works! My hair is smooth, shiny and I can run my fingers through it without frizzing it out.
5 out of 5 stars
7 March, 2025
originally posted on OUAI
Love at first use!
Love the way this makes my hair feel-only used it a couple times so far, but hoping to see real results soon.
1 out of 5 stars
24 February, 2025
originally posted on http://www.ulta.com
Not a fan.
I have used this 1 time, and definitely will not be using it again. All it did to my hair was weigh it down and make it frizzy and course feeling. I honestly wish I could give it 0 stars. If my hair wasn't colored I would 100% be washing my hair again right this second, but I guess I'm just going to deal with this nasty feeling for the next week. Thank goodness for mom buns.