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Parade Women's Re:Play Unlined Underwire Bralette - Red/Black/Purple - 2 of 4Parade Women's Re:Play Unlined Underwire Bralette - Red/Black/Purple - 3 of 4Parade Women's Re:Play Unlined Underwire Bralette - Red/Black/Purple - 4 of 4
Parade Women's Re:Play Unlined Underwire Bralette - Red/Black/Purple - 1 of 4

Parade Women's Re:Play Unlined Underwire Bralette - Red/Black/Purple

$14.40 reg $24.00
Clearance 
save $9.60 (40% off)

In Stock

Eligible for registries and wish lists

Fit & style

  • Fully adjustable straps
  • Opaque double lined micro cups
  • Hook + eye back closure
  • Supportive elastic bottom band
  • Demi neckline
  • Breathable Silky Mesh wing inserts
  • Smart Sizes: XS – 3XL and S+ - 2XL+. Check our size chart to find your best fit!

Sponsored

About this item

Fit & style

  • Fully adjustable straps
  • Opaque double lined micro cups
  • Hook + eye back closure
  • Supportive elastic bottom band
  • Demi neckline
  • Breathable Silky Mesh wing inserts
  • Smart Sizes: XS – 3XL and S+ - 2XL+. Check our size chart to find your best fit!
Our flagship fabric just got a new style. Meet Re:Play—the ultra-soft material that started it all, and wear it all day every day for comfort and confidence.

A power couple of our two fan-favorite sustainable fabrics—ultra-soft Re:Play and airy, breathable Silky Mesh.



Make it a matching set with the Re:Play Mixed Mesh Thong.

Re:Play is our signature sustainable fabric made from soft recycled yarns. It’s also cool to the touch and features 360° stretch. The breathable Silky Mesh inserts are made from recovered manufacturing scraps.



Since launching in 2019, the brand has grown to be dubbed “the internet’s favorite underwear.” Everything Parade creates is designed with thousands of community members in mind to break the traditional underwear mold and celebrate exactly who you are today in full-spectrum color.

Parade
wire and molded cups

SIZE A B C D DD DDD G
32 XS XS S S S+ S+ M+
34 XS S M M M+ M+ L+
36 - M L L L+ L+ XL+
38 - L XL XL XL+ XL+ 2XL+
40 - XL 2XL 2XL 2XL 2XL+ 2XL+
42 - - 3XL 3XL 3XL - -

All Sizes in Inches Unless Otherwise Stated

bra measuring guide

Use the tips & visuals in this guide to take body measurements accurately & easily.

Don't have a fabric tape measure? Use a shoelace or a pant leg to measure. Then, lay it flat & use a ruler or tape measure to get a numerical measurement.

How to measure

  • Find your band size

    Wearing your best fitting bra, measure your underbust. Wrap tape measure around chest just under your bust (under bra band), make sure the tape is snug & level across your back.

    • If your underbust measurement is an odd number, add 5 to get your band size.

    • If your underbust measurement is an even number, add 4 to get your band size.

    • Example: Underbust of 29" (odd number)+5 = 34" Band Size

    • Example: Underbust of 30" (even number)+4 = 34" Band Size

  • Find your cup size

    Measure your bust by wrapping tape measure around the fullest part of your bust.Be sure the tape is snug & level across your back.

    (Bust measurement)-(Band size) = (Cup size)

    Example:(Bust of 35)-(Band of 32) = 3(C Cup)

Bra sizes (band size + cup size)

32A 34A 36A 38A 40A 42A 44A 46A 48A
30A 32B 34B 36B 38B 40B 42B 44B 46B
  30C 32C 34C 36C 38C 40C 42C 44C
      32D 34D 36D 38D 40D 42D
        32DD 34DD 36DD 38DD 40DD
        30DDD 32DDD 34DDD 36DDD 38DDD

Fit issues

Fit tip: 90% of your support should come from your band,which should be snug & level across your back.

  • Straps slip

    Tighten straps until they sit smoothly aganist the skin.

    If you tighten the straps fully & don't feel supported, your band may be too loose.

  • Straps dig in

    Loosen straps until they sit smoothly against the skin .

    If you loosen the straps & don't feel supported, your band may be too loose.

  • Side overflow

    If band fits comfortably, go up a cup size. or try a different bra style.

    Example: If you usually wear a 32B, try a 32C.

  • Cup overflow

    If band fits comfortably, go up a cup size,

    Example: If you usually wear a 32B, try a 32C.

  • Wire sits on breasts

    Band is too loose. Take your measurements following the directions in this guide. Or, if the cup size is accurate, try a sister size down from your current size.

    See sister size chart for more info.

  • Cups Gape

    If band fits comfortably, tighten straps. if that doesn't help, try going down a cup size.

    Example: If you usually wear a 34B, try a 34A.

  • Band digs in

    Your band size is too small. Try going up a band size,and down a cup size

    Example: If you usually wear a 34C, try a 36B.

  • Band rides up

    Your band size is too big. Go down a band size,and up a cup size

    Example: If you usually wear a 34C, try a 32D.

Sister sizes

A "sister size" is an alternate size in which the cup size stays the same, even though the band size & cup letter change.

To find your sister size, locate your usual size on the chart below. To sister size down, select the size underneath. To sister size up, select the size above.

Example: if your size is 34C, the sister size down is 32D, & the sister size up is 36B.

32A 34A 36A 38A 40A 42A 44A 46A 48A        
30B 32B 34B 36B 38B 40B 42B 44B 46B        
  30C 32C 34C 36C 38C 40C 42C 44C 46C 48C    
      32D 34D 36D 38D 40D 42D 44D 46D 48D  
        32DD 34DD 36DD 38DD 40DD 42DD 44DD 46DD 48DD
        30DDD 32DDD 34DDD 36DDD 38DDD 40DDD 42DDD 44DDD 46DDD
Sizing: Womens
Material: 85% Recycled Nylon, 15% Spandex
Sheerness: Sheer
Garment Style: Back Hook and Loop Fastener
Fabric Name: Woven
Garment Details: Adjustable Strap
Garment back type: Plain
Bra cup construction details: Unlined Cup
Coverage: Medium
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 91529557
UPC: 666012826757
Item Number (DPCI): 022-09-3789
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 8.9 inches length x 5.6 inches width x 0.9 inches height
Estimated ship weight: 0.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

4.2 out of 5 stars with 20 reviews
comfort: 4.75 out of 5
sizing: true to size
value: 4.67 out of 5
100% would recommend
5 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
15 May, 2025Verified purchase

Great!

I love this bra. I have breasts that are set apart from each other. This bra fits perfect. The cups are a little wrinkled but for the fit and cooling, I do not care. I will be going back for another! I am a 38D. I wear 16/18.
DeereAnn
comfort: 5 out of 5
sizing: true to size
Did you find this review helpful?
3 out of 5 stars
5 April, 2025
originally posted on Parade
Image

Sweaty

It's okay, but not true to size. Material is not breathable, so beware for hot days.
C.G
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
16 March, 2025Verified purchase

So cute and fun colors for a petite figure

My petite young adult daughter really wanted some bras that were not from the girls department (those still fit her). In girls, she wears M/32A, which is usually smaller than adult 32A. We took advantage of the 20% off sale and a 15% off purchase offer and tried on every 32A and XS we could find. She liked this bra and loved the fun colors. It fit with slight wrinkling at the top of the cups. It would probably fit 32B best.
HappyShopper
comfort: 4 out of 5
sizing: true to size
value: 4 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
14 March, 2025
originally posted on Parade
Image

New sizing is bad

The new method of sizing is very disappointing. The cup to band ratio is off unless you have a very stereotypical body type. This used to come in specific band and cup combinations and I loved it but immediately returned this one when trying to replace my old one
Mar
Did you find this review helpful?
2 out of 5 stars
19 January, 2025
originally posted on Parade
Image

Terrible fit.

I ordered an L+ because my previous Parade bras that fit well were 36DD and the sizing chart equated that to an L+. Unfortunately the fit is all wrong. The band is wayyy too tight to the point of being almost painful, but the cups are a bit too large. Really a bummer. I had high hopes that this would be a perfect everyday bra.
GreenCheetah
1 guest found this review helpful. Did you?
4 out of 5 stars
13 December, 2024
originally posted on Parade
Image

Pretty nice for the price!

It feels very light and insubstantial and offers no support at all, though it does lift nicely. It's a bit scratchy and sadly I fall -just- outside their size range so it's a bit small for me. All that said, for the price it's still quite nice and I might try to play around in the sizes and get another one that hopefully fits me better. I really can't complain too much at this awesome price point. Mostly taking the one star off because it's scratchy.
Ace
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2024Verified purchase

Mindblown

I have big boobs and a good amount of lumps all around and it felt so comfortable with even the wires and I based my size off the chart and they are perfect and the quality was really good💕
Bobasaur
sizing: true to size
comfort: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
26 October, 2024
originally posted on Parade
Image

cute, simple, and a perfect fit

I'm so happy with this underwire! first time I've found one with perfect coverage and support for my chest size. I went with the +1 option and it sits exactly where it should!! beware the coning effect with this bra, but I enjoy the look. I just know some who dont prefer that
Elizabeth
Did you find this review helpful?
3 out of 5 stars
5 October, 2024
originally posted on Parade
Image

not the best for my shape

i love the feeling of this bra as a recent convert to the unlined life, but unfortunately it doesn’t work with my boob shape. most of my volume is at the bottom, and even though i bought my usual cup size, the top of the cup rippled and wrinkled when wearing. fine for under a loose sweater or something, not as good for tshirts or tighter tops. i also felt like the shape of the cups and width of the piece between them pushed my boobs out to the sides more than they typically sit. it might’ve worked better if i got a smaller cup size. for now it’ll be an at-home comfy bra.
jade
2 guests found this review helpful. Did you?
4 out of 5 stars
30 September, 2024
originally posted on Parade
Image

Cool to the touch & good stretch for comfort

I chose was the 'Re:Play Unlined Underwire Bra'. The ultra-soft material is nice with double lined micro cups, but I prefer thicker lining in the cups of a bra. The signature sustainable fabric is cool to the touch good for wearing for comfort with the 360° stretch
remedy.for.beauty
Did you find this review helpful?
1 out of 5 stars
29 September, 2024
originally posted on Parade
Image

Disappointing

Fit was veryyyy off. The material looked like drapes once it was on and the underwire was practically sitting in my armpit 😵‍💫. 0/10
librariantingz
Did you find this review helpful?
5 out of 5 stars
14 September, 2024
originally posted on Parade
Image

Comfortable fabric, nice lift

This bra is amazing. It lifts the boobs and doesn't have them spilling over. First bra postpartum that makes my breast look good while also feeling comfortable. Please make more like this
Tizi
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
26 August, 2024Verified purchase

Comfortable

The comfiest bra ever!
Bb20
sizing: true to size
value: 5 out of 5
comfort: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
20 August, 2024
originally posted on Parade
Image

Love

I really love this bra it fits perfectly!!!! Will only buy Parade
bec
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
21 July, 2024Verified purchase

Comfy, medium support, highly adjustable

So soft, light and comfy yet beautiful. This addressed my struggles finding an adjustable fit. I normally fit a 32C in Victoria's Secret bras but a lot of the bras I buy give me bad side boob. The adjustable straps aren't itchy and the straps don't dig in. It's super light and airy and it looks like a fast drying. I LOVE the colors! Please do more bright red and berry purple clothes, Target!
CuriouslyMoved
1 guest found this review helpful. Did you?

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