New ArrivalsHalloweenChristmasGift IdeasClothing, Shoes & AccessoriesHomeFurnitureElectronicsToysVideo GamesGroceryHousehold EssentialsBeautyBabyKitchen & DiningSchool & Office SuppliesMovies, Music & BooksCharacter ShopSports & OutdoorsBackpacks & LuggagePersonal CareHealthPetsUlta Beauty at TargetTarget OpticalParty SuppliesGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleDía de MuertosStore EventsAsian-Owned Brands at TargetBlack Beyond MeasureMás QueWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Paramour by Felina Women's Gorgeous Memory Foam Bra, Women's Plus Size Lingerie - 2 of 4Paramour by Felina Women's Gorgeous Memory Foam Bra, Women's Plus Size Lingerie - 3 of 4Paramour by Felina Women's Gorgeous Memory Foam Bra, Women's Plus Size Lingerie - 4 of 4
Paramour by Felina Women's Gorgeous Memory Foam Bra, Women's Plus Size Lingerie - 1 of 4

Paramour by Felina Women's Gorgeous Memory Foam Bra, Women's Plus Size Lingerie

$45.00

In Stock

Sold & shipped by Felina and Jezebel
Eligible for registries and wish lists

Fit & style

  • FELINA: Creating intimates for the authentic woman. Felina speaks to the personal style of all women without ever compromising comfort or quality. With a bold mission to bring out the very best in every woman, we celebrate those that stand out! We are committed to creating the best fitting most comfortable and timeless intimates with lasting quality.
  • PERSONALIZED FIT: Ultra light memory-foam cup linings give you personalized fit that perfectly conforms to your individual shape. This contoured bra is designed to fit seamlessly under any garment, creating a contoured silhouette. Sleek cups work well under even your thinnest tops, while scalloped lace adorns the band and delicate bows between the cups and on the convertible straps add to the appeal, allowing you to feel truly feminine.
  • NATURAL SHAPING AND LIFTING: Contour bras have a unified layer of foam lining throughout the cup. Great for women who like a more natural look and do not want to wear a fully padded bra. This bra gives a natural lift without adding an extra cup size, a perfect style for everyday wear that brings great versatility to your wardrobe.
  • VERSATILE FITTED COMFORT: The memory foam convertible bra is a seamless solution that provides a smooth and sexy foundation beneath any garment. Crafted from micro sheen nylon/spandex fabric that won't cling to your clothing, this bra is constructed with soft touch foam lined cups and convertible straps, allowing a comfortable feel with adjustable style.
  • ANY OCCASION: Go from lingerie to everyday wear w/ this versatile bra. The lightly lined, full coverage has underwires that support for an even, rounded shape that will go well under a T-Shirt or evening dress. Whether you are dressing up or going casual, the gorgeous convertible bra provides comfortable lift all day. Dressing up or dressing down, it'll enhance your shape in any outfit. The fabric content of this item is 81% Nylon & 19% Spandex, the lace is 82% Nylon & 18% Spandex.

Sponsored

About this item

Fit & style

  • FELINA: Creating intimates for the authentic woman. Felina speaks to the personal style of all women without ever compromising comfort or quality. With a bold mission to bring out the very best in every woman, we celebrate those that stand out! We are committed to creating the best fitting most comfortable and timeless intimates with lasting quality.
  • PERSONALIZED FIT: Ultra light memory-foam cup linings give you personalized fit that perfectly conforms to your individual shape. This contoured bra is designed to fit seamlessly under any garment, creating a contoured silhouette. Sleek cups work well under even your thinnest tops, while scalloped lace adorns the band and delicate bows between the cups and on the convertible straps add to the appeal, allowing you to feel truly feminine.
  • NATURAL SHAPING AND LIFTING: Contour bras have a unified layer of foam lining throughout the cup. Great for women who like a more natural look and do not want to wear a fully padded bra. This bra gives a natural lift without adding an extra cup size, a perfect style for everyday wear that brings great versatility to your wardrobe.
  • VERSATILE FITTED COMFORT: The memory foam convertible bra is a seamless solution that provides a smooth and sexy foundation beneath any garment. Crafted from micro sheen nylon/spandex fabric that won't cling to your clothing, this bra is constructed with soft touch foam lined cups and convertible straps, allowing a comfortable feel with adjustable style.
  • ANY OCCASION: Go from lingerie to everyday wear w/ this versatile bra. The lightly lined, full coverage has underwires that support for an even, rounded shape that will go well under a T-Shirt or evening dress. Whether you are dressing up or going casual, the gorgeous convertible bra provides comfortable lift all day. Dressing up or dressing down, it'll enhance your shape in any outfit. The fabric content of this item is 81% Nylon & 19% Spandex, the lace is 82% Nylon & 18% Spandex.
Our top selling bra and with a name like "Gorgeous", who wouldn't want to slip into ultra comfortable memory foam bra? Sleek form fitting cups of this contour bra work well under even your thinnest tops, while scalloped lace adorns the band, allowing you to feel truly feminine. Bows between the cups and on the convertible multi-way straps add to the adorable appeal. As seen on the Rachel Ray Show. Product Details Style 235455 Convertible / Multi-way straps. Wear it as is, criss cross or as a halter Contour / T-shirt bra has underwires that support for an even, rounded shape Delicate bow at mesh-lined center panel and at top of each cup Scalloped lace trims the bottom of sides Covered elastic along top of sides and back for a custom fit Fabric Content 81% Nylon, 19% Spandex Lace - 82% Nylon, 18%Spandex Care Instructions: Hand wash cold separately Do not bleach Do not twist or wring Lay flat to dry Do not iron Do not dry clean

paramour

regular
size bust waist hip cup size
S 4-6 36-37 27.5-28.5 38-39 32B/32C 34B 36A
M 8-10 38-39 29.5-30.5 40-41 32D/32DD 34C/34D 36B
L 12-14 40-41 31.5-32.5 42-43 34DD 36D 38C/38D

All sizes in inches unless otherwise noted.

bra measuring guide

Use the tips & visuals in this guide to take body measurements accurately & easily.

Don't have a fabric tape measure? Use a shoelace or a pant leg to measure. Then, lay it flat & use a ruler or tape measure to get a numerical measurement.

How to measure

  • Find your band size

    Wearing your best fitting bra, measure your underbust. Wrap tape measure around chest just under your bust (under bra band), make sure the tape is snug & level across your back.

    • If your underbust measurement is an odd number, add 5 to get your band size.

    • If your underbust measurement is an even number, add 6 to get your band size.

    • Example: Underbust of 29" (odd number)+5 = 34" Band Size

    • Example: Underbust of 30" (even number)+4 = 34" Band Size

  • Find your cup size

    Measure your bust by wrapping tape measure around the fullest part of your bust.Be sure the tape is snug & level across your back.

    (Bust measurement)-(Band size) = (Cup size)

    Example:(Bust of 35)-(Band of 32) = 3(C Cup)

Bra sizes (band size + cup size)

32A 34A 36A 38A 40A 42A 44A 46A 48A
30A 32B 34B 36B 38B 40B 42B 44B 46B
  30C 32C 34C 36C 38C 40C 42C 44C
      32D 34D 36D 38D 40D 42D
        32DD 34DD 36DD 38DD 40DD
        30DDD 32DDD 34DDD 36DDD 38DDD

Fit issues

Fit tip: 90% of your support should come from your band,which should be snug & level across your back.

  • Straps slip

    Tighten straps until they sit smoothly aganist the skin.

    If you tighten the straps fully & don't feel supported, your band may be too loose.

  • Straps dig in

    Loosen straps until they sit smoothly against the skin .

    If you loosen the straps & don't feel supported, your band may be too loose.

  • Side overflow

    If band fits comfortably, go up a cup size. or try a different bra style.

    Example: If you usually wear a 32B, try a 32C.

  • Cup overflow

    If band fits comfortably, go up a cup size,

    Example: If you usually wear a 32B, try a 32C.

  • Wire sits on breasts

    Band is too loose. Take your measurements following the directions in this guide. Or, if the cup size is accurate, try a sister size down from your current size.

    See sister size chart for more info.

  • Cups Gape

    If band fits comfortably, tighten straps. if that doesn't help, try going down a cup size.

    Example: If you usually wear a 34B, try a 34A.

  • Band digs in

    Your band size is too small. Try going up a band size,and down a cup size

    Example: If you usually wear a 34C, try a 36B.

  • Band rides up

    Your band size is too big. Go down a band size,and up a cup size

    Example: If you usually wear a 34C, try a 32D.

Sister sizes

A "sister size" is an alternate size in which the cup size stays the same, even though the band size & cup letter change.

To find your sister size, locate your usual size on the chart below. To sister size down, select the size underneath. To sister size up, select the size above.

Example: if your size is 34C, the sister size down is 32D, & the sister size up is 36B.

32A 34A 36A 38A 40A 42A 44A 46A 48A        
30B 32B 34B 36B 38B 40B 42B 44B 46B        
  30C 32C 34C 36C 38C 40C 42C 44C 46C 48C    
      32D 34D 36D 38D 40D 42D 44D 46D 48D  
        32DD 34DD 36DD 38DD 40DD 42DD 44DD 46DD 48DD
        30DDD 32DDD 34DDD 36DDD 38DDD 40DDD 42DDD 44DDD 46DDD
Sizing: Womens
Material: 76% Nylon, 24% Elastane
Fabric Name: Elastic
Garment Style: Back Hook and Loop Fastener
Garment Details: Adjustable Strap
Garment back type: Crisscross
Bra cup construction details: Padded Cup
Package Quantity: 1
Product Name: Paramour by Felina | Gorgeous Cushion Comfort Bra w/ Multi-way Straps , Women's Plus Size Lingerie
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 93494610
UPC: 844210028276
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5 inches length x 2 inches width x 6 inches height
Estimated ship weight: 0.5 pounds
item ships from third party seller: Felina and Jezebel

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

4.5 out of 5 stars with 184 reviews
5 out of 5 stars
23 May, 2025
originally posted on Felina.com
Image

Great bra!

Love this bra. It’s comfy , sexy and very well made. Provides support and feel good while wearing it. Def recommend!
Stephanie R.
2 guests found this review helpful. Did you?
5 out of 5 stars
1 March, 2025
originally posted on Felina.com
Image

Great support, needs better sweat resistance

[This review was collected as part of a promotion.] Feels great, will have in every color. Support band is perfect and comfortable. Pits get discolored quickly, even on cheetah that should hide stains. Might need better sweat resistant finish
Jacqueline M.
2 guests found this review helpful. Did you?
5 out of 5 stars
27 February, 2025
originally posted on Felina.com
Image

Supportive in larger size

[This review was collected as part of a promotion.] This is the 3rd time I've purchased these bras. It's hard to find something comfortable and supportive in a 42H but these are perfect.
Jennifer W.
1 guest found this review helpful. Did you?
3 out of 5 stars
12 January, 2025
originally posted on Felina.com
Image

The size is good but

[This review was collected as part of a promotion.] The size is good but the material is scratchy in certain areas, especially to my "mature" skin.
Karen J.
Did you find this review helpful?
3 out of 5 stars
Thumbs up graphic, would recommend
9 January, 2025Verified purchase

So close

I wanted to love this bra.The band sizing is very accurate and extremely comfortable!However the cup sizing is way off I am a 34g and sized up to an h,unfortunately it was still to much top boob spillage for me.
Lbkgp
1 guest found this review helpful. Did you?
5 out of 5 stars
5 January, 2025
originally posted on Felina.com
Image

Great Bra

[This review was collected as part of a promotion.] Love that it fits great and makes everything look smooth. The shape it perfect and the amount spent is very reasonable.
Vanessa H.
Did you find this review helpful?
4 out of 5 stars
25 November, 2024
originally posted on Felina.com
Image

Looks good, made well, but

[This review was collected as part of a promotion.] Looks good, made well, but I think the size runs small.
Paulette M.
Did you find this review helpful?
2 out of 5 stars
3 November, 2024
originally posted on Felina.com
Image

This fit well but the

[This review was collected as part of a promotion.] This fit well but the straps doesn’t stay in place . Could return it was on sale was final
NINA T.
Did you find this review helpful?
4 out of 5 stars
15 October, 2024
originally posted on Felina.com
Image

Go to Bra

[This review was collected as part of a promotion.] I like this bra. It fits weĺl and the straps offer versatility. The only thing that needs to improve on this bra is the strength of the fabric that the straps hook into, which tend to wear out more quickly.
Nia S.
Did you find this review helpful?
5 out of 5 stars
13 October, 2024
originally posted on Felina.com
Image

i bought this as a

[This review was collected as part of a promotion.] i bought this as a gift to my sister in law she wearsa 38G hard to find a comfortable bra in that size she said its very comfortable
Janice K.
Did you find this review helpful?
5 out of 5 stars
20 September, 2024
originally posted on Felina.com
Image

Amazing bra for a 36D.

[This review was collected as part of a promotion.] Amazing bra for a 36D. Finally my boobs are where there supposed to be
jessica F.
Did you find this review helpful?
3 out of 5 stars
18 July, 2024
originally posted on Felina.com
Image

Band not true to size

[This review was collected as part of a promotion.] Got my usually size for my order but in this style the band was a bit short so I will need a band extender to make it more comfortable. If you have a wider back you might need to go up a band size. I will say that it looks as pictured and seems like it will hold up well.
Jaleesa C.
Did you find this review helpful?
5 out of 5 stars
13 July, 2024
originally posted on Felina.com
Image

Easy order process and quick delivery.

[This review was collected as part of a promotion.] Seems to be a good quality bra. This is my first Felina order. It’s difficult finding comfortable bras in my size. Wish they offered wider shoulder straps with larger cup sizes.
Janice W.
Did you find this review helpful?
5 out of 5 stars
12 July, 2024
originally posted on Felina.com
Image

I make a mistake with the Size

[This review was collected as part of a promotion.] I like but I forget my size sorry, my size is 36DD and I bought 36D
Deisy C.
Did you find this review helpful?
5 out of 5 stars
9 July, 2024
originally posted on Felina.com
Image

Absolutely perfect

[This review was collected as part of a promotion.] I absolutely love this bra! One of the only bras that fits me so well and so comfortably. Very thankful I found this gem.
Sofia T.
Did you find this review helpful?
1 out of 5 stars
7 July, 2024
originally posted on Felina.com
Image

Not good in all configurations

[This review was collected as part of a promotion.] I bought this bra because it was convertible and was hoping to use it as a tback bra. Unfortunately one of the fastener "loops" has a tear in the middle, making it hard to fasten while wearing the bra. Also the cups pucker when set up as a halter or tback. They are fine in a regular configuration. So as a regular bra this is okay, but doesn't really convert well
Beylan B.
1 guest found this review helpful. Did you?
5 out of 5 stars
11 May, 2024
originally posted on Felina.com
Image

Best every day bra

[This review was collected as part of a promotion.] Love this bra. It’s been my go to for several years now.
Sarah H.
Did you find this review helpful?
5 out of 5 stars
25 February, 2024
originally posted on Felina.com
Image

Gorgeous Cushion Comfort T Shirt Bra

[This review was collected as part of a promotion.] I really love the way this bra fits . It truly keeps everything from “sagging”. It is very comfortable which was just what I was looking for.
Katy S.
Did you find this review helpful?
5 out of 5 stars
9 February, 2024
originally posted on Felina.com
Image

The only brand I will purchase now!

[This review was collected as part of a promotion.] The most comfortable and best fitting bra I've ever purchased! I originally purchased the brand at a retail store, and when it was time for a replacement I went directly to their website and ordered two more that I love just as much as the first one.
Jessica W.
Did you find this review helpful?
5 out of 5 stars
10 November, 2023
originally posted on Felina.com
Image

My new favorite bra

[This review was collected as part of a promotion.] I always have a hard time finding a comfortable bra that looks good under tops. I order online and am always disappointed. Not this time!!! I love the bra, good fit and comfortable all day. Love the strap options too.
Michele F.
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy