10+ functional pockets, including insulated bottle pockets
Waterproof Changing Pad and stroller hooks included
Oversized to fit all the baby supplies you need
Includes a mommy pocket with a key ring & mesh diaper organizers
Made with durable & long lasting waterproof canvas
Neutral, modern design appeals to moms and dads
Nickel-free metal and vegan leather accents
The best gender-neutral baby registry item or baby shower gift
Description
You just met a mom's best friend: the diaper backpack. Easier to carry than a regular diaper bag, our large Black Birch Bag Diaper Backpack has everything you'd need as an on-the-go mama. Our diaper backpack includes a machine washable changing pad in the back pocket, two insulated bottle pockets, a mesh diaper organizer inside, and a mommy pocket with a key ring. And with an oversized main compartment, you won't run out of room for all your baby products, baby clothes, baby toys, diapers, and wipes. We also outfitted our diaper backpacks with tasteful vegan leather accents, water resistant canvas material, nickel-free metal, and stroller hooks so you can easily attach your bag to your stroller. Designed to be tasteful and gender-neutral, even dad won't mind carrying our diaper backpack around. They make for the perfect baby shower gift, baby registry addition, or upgrade for your own lifestyle as an awesome mama. Grab one today and start carrying all your baby necessities in style.
Dimensions (Overall): 18 inches (H) x 14 inches (W) x 7 inches (D)
Weight: 1.95 pounds
Industry or Government Certifications: No Certifications
Material: Polyester Canvas
Care & Cleaning: Spot or Wipe Clean
Warranty: 6 Month Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 88449635
UPC: 850017148321
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 11 inches length x 5 inches width x 17 inches height
Estimated ship weight: 2 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Parker Baby Co
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
The diaper bag has received mixed feedback from guests, highlighting its stylish design and ample storage space as major strengths. Many appreciate the numerous pockets and the bag's lightweight nature, making it convenient for outings with children. However, concerns about durability, particularly with zippers and seams, have been noted. Overall, it offers a functional solution for parents, but guests suggest considering quality before purchase.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4
4.4 out of 5 stars
234 star ratings
4.4 out of 5 stars with 234 reviews
25% would recommend
4 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
2 August, 2026Verified purchase
(no review title)
The very first time I used the stroller straps one of them broke. For a $100 bag, I expect one of the main features to last. The changing pad is quite flimsy as well.
Did you find this review helpful?
5 out of 5 stars
5 March, 2026
originally posted on Parker Baby Co.
My favorite bag!
Hands down the absolutely best diaper bag! We got a few others at a secondhand resale before someone gifted us this one. It is so comfortable and lightweight compared to other bags. The flap over the top helps prevent items from falling out if you are chasing a toddler and didn’t have a chance to close the zipper all the way 😂 and of course it’s so cute, but not super feminine so my husband isn’t insecure carrying it. 100% worth every penny!
1 reply from Customer Experience Specialist team - 5 months ago
Thank you so much! We’re so happy to hear this - and we love that it works so well for both you and your husband
Libby
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
17 October, 2025
Not great
This is dramatic, but having to deal with the decorative flap with one hand when I’m trying to change my baby in public sends me over the edge. Not to mention the fabric around the zippers has ripped in just four months of use. Don’t buy
Svershay
Did you find this review helpful?
1 out of 5 stars
3 September, 2025
originally posted on Parker Baby Co.
Would not recommend
I’ve only had this bag for 6 months and use it mainly on the weekends and the stitching is constantly coming undone. I’ve had backpacks for years and that’s never been an issue.
1 reply from Customer Experience Specialist team - 1 year ago
Hi there! Please email us at support@parkerbaby.com! This is not the quality we stand behind and we would love to help!
Cv234
Did you find this review helpful?
3 out of 5 stars
25 August, 2025
originally posted on Parker Baby Co.
Good pockets, falls forward
I bought this a few months ago. Love all the pockets and that I can see most of the small things in the front mom pouch….but my goodness this thing cannot stand up on its own. Constantly falling forward which gets frustrating. That is the reason we are searching for another new bag.
Organized Mom
Did you find this review helpful?
5 out of 5 stars
25 February, 2025
originally posted on Parker Baby Co.
Thank you for a good thing
I’ve been using this back pack for 3 years. It’s solid!
1 reply from Customer Experience Specialist team - 1 year ago
We love to hear it Steph! Thanks for your review! XO
Steph227
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
15 February, 2025Verified purchase
Not great
Nice color but feels very very cheap.
Kayla T
Did you find this review helpful?
2 out of 5 stars
17 January, 2025
originally posted on Parker Baby Co.
Quality went down
Idk the quality really isn't as great as it used to be. I ordered one that lasted YEARS when the zipper finally gave out. I bought a new one and the zipper did not even last 6 months.
1 reply from Customer Experience Specialist team - 2 years ago
Hi there! We'd love to help! Can you please email us at support@parkerbaby.com? Talk soon!
Gtc93
Did you find this review helpful?
5 out of 5 stars
20 December, 2024
originally posted on Parker Baby Co.
Awesome storage
This is my most favorite baby item!! After having our third kid I realized I needed the black bag ( to hide all stains) and it works perfectly! It still looks brand new and I got it over two years ago. Also super functional and has lots of pockets!
1 reply from Customer Experience Specialist team - 2 years ago
We love to see it, Faith! So organized!
Faith Sindt
Did you find this review helpful?
5 out of 5 stars
20 December, 2024
originally posted on Parker Baby Co.
Great design!
I’am obsessed of this diaper bag! I’am obsessed of the color! The sweetest thing ever! Love the color! There is enought space for changing pad, diapers and wipes! All the essentials you need for your little ones! Love it!🤍
1 reply from Customer Experience Specialist team - 2 years ago
So cute! Thanks for sharing!
ZlatinaIvanova
Did you find this review helpful?
5 out of 5 stars
20 December, 2024
originally posted on Parker Baby Co.
So much space!
I got this for a shower gift and love it! Fits everything we need for our days/nights away.
1 reply from Customer Experience Specialist team - 2 years ago
What a perfect gift! Thanks so much for sharing!
Ems3
Did you find this review helpful?
3 out of 5 stars
20 December, 2024
originally posted on Parker Baby Co.
Cute but doesn’t last
Love the look and love the space/design of it. However, we’ve had 2 and both have broken within the first year of the child’s life.
1 reply from Customer Experience Specialist team - 2 years ago
Oh no! We are sorry to hear this. Please reach out to us at support@parkerbaby.com.
Chelsea
Did you find this review helpful?
5 out of 5 stars
12 December, 2024
originally posted on Parker Baby Co.
Love the size!
Love the size of this! We are officially out of "baby" mode and while I love the big size of the diaper bag for a laptop/etc as we send our toddler off with grandparents the little one is PERFECT. Not too bulky but fits everything we need for the day!
1 reply from Customer Experience Specialist team - 2 years ago
It's the perfect size for adventures! Thanks for sharing, Abby!
Abby
Did you find this review helpful?
3 out of 5 stars
18 September, 2024
originally posted on Parker Baby Co.
Good diaper bag - quality is average
3.5 stars. I like this diaper bag and love the style and look of it! My only issue is that I’ve had it for 7 months and the zipper has already broken and fallen off. Overall the functionality and style is great, but I’d say the quality is just average. The white also gets dirty really easily. I’d probably buy the grey or black if I did it again.
1 reply from Customer Experience Specialist team - 2 years ago
Hi Kate! We're so sorry to see this! Can you please reach out to us support@parkerbaby.com? We'd love to help!
Kate123
Did you find this review helpful?
4 out of 5 stars
8 August, 2024
originally posted on Parker Baby Co.
Nearly perfect
Good size, easy to clean, looks great! It is slightly heavy even when not full and the straps could use a tad more padding but otherwise it’s perfect for us
1 reply from Customer Experience Specialist team - 2 years ago
We appreciate this feedback! Thanks for sharing! XO, Emma
Parkerbabybag
Did you find this review helpful?
5 out of 5 stars
24 July, 2024
originally posted on Parker Baby Co.
Functional diaper backpack at an affordable price
We were due for a new diaper bag since we’ve worn out our newborn diaper bag and I am so glad I bought this one. First and foremost I was so impressed with the amount of pockets and storage! After filling the backpack with all the essentials I was surprised that it did not look bulky at all! The included changing pad and stroller hooks are definitely a plus! Definitely worth the price!
1 reply from Customer Experience Specialist team - 2 years ago
We love to hear it! Thank you for your review!
Sione G
Did you find this review helpful?
2 out of 5 stars
27 June, 2024
originally posted on Parker Baby Co.
Zipper broke 6.5 months in
The zipper broke after 6.5 months. No other major complaints, but bad quality in one area signals bad quality in others.
1 reply from Customer Experience Specialist team - 2 years ago
We are so sorry to hear that! We would love to help. Can you please email support@parkerbaby.com? Cheers!
Josh
Did you find this review helpful?
5 out of 5 stars
24 June, 2024
originally posted on Parker Baby Co.
Trendy Bag
Lovely trendy bag with loads of pockets and room for all thats needed
Good value for money
Did you find this review helpful?
2 out of 5 stars
23 June, 2024
originally posted on Parker Baby Co.
Not great material
I got this diaper bag because it was so cute and looked so functional. Unfortunately after 2 months of use it ripped! Such a bummer!
1 reply from Customer Experience Specialist team - 2 years ago
Hi Kris! This is definitely not the quality we stand behind! Please reach out to support@parkerbaby.com so we can help!
Kris
Did you find this review helpful?
5 out of 5 stars
20 March, 2024
originally posted on Parker Baby Co.
Good looking bag
My daughter is very happy with the bag, she wanted a neutral colored bag and also the size is perfect.
1 reply from Customer Experience Specialist team - 2 years ago
That's so great to hear! Thank you for your review!
