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PATTERN Clarifying Shampoo - 7.8 fl oz - Ulta Beauty
$15.40 ($1.97/fluid ounce) reg $22.00
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About this item
Highlights
- Features & Benefits:
- Provides a deep clean and promotes strong hair
- Removes build-up without stripping away healthy oils
- Can be helpful for low porosity hair types wanting to keep their cuticle open to receiving moisture
- Packed with antioxidant-rich Matcha Green Tea, Aloe Vera and Vitamin B5 (Panthenol)
- Contains Rosemary and Safflower Seed Oil
- Research Results:
- 100% agreed this shampoo produces a good lather.*
- 97% agreed their hair feels completely clean.*
- 92% agreed their hair felt nourished.*
- *Based on a 60-subject consumer perception study after 1 week of use.
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
- Other: Cruelty-free, Color-safe, Contains Coconut Oil
- Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: Massage vigorously into scalp and wet hair to remove build-up and residue. Add more water as needed to work the product through the hair. Rinse thoroughly. If desired wash a second time with PATTERN Hydration Shampoo.
Description
Enjoy a deep clean and remove buildup with the Cleansing Shampoo. Revive the scalp and give hair a fresh start without stripping away healthy oils. Features antioxidant-rich Matcha Green Tea, Aloe Vera and Vitamin B5 (Panthenol) to promote strong hair.
Scent: Rosemary, Eucalyptus
Hair Type: Curly, Textured
Product Form: Liquid
Beauty Purpose: Clarifying
Net weight: 7.8 fl oz (US)
TCIN: 82550447
UPC: 810015150801
Item Number (DPCI): 342-03-7199
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, sodium chloride, polysorbate 20, aloe barbadensis leaf extract, butyrospermum parkii (shea) butter, caryodendron orinocense seed oil, cocos nucifera (coconut) fruit extract, cocos nucifera (coconut) oil, helianthus annuus (sunflower) seed oil, rosmarinus officinalis (rosemary) leaf extract, cucumis sativus (cucumber) fruit extract, camellia sinensis leaf extract, panthenol, caprylyl glycol, ethylhexylglycerin, citric acid, cocamidopropyl dimethylamine, peg-60 hydrogenated castor oil, peg-120 methyl glucose dioleate, guar hydroxypropyltrimonium chloride, disodium edta, decyl glucoside, polyquaternium-10, c12-18 acid triglyceride, sodium glycolate, potassium sorbate, sodium sulfite, phenoxyethanol, sodium benzoate, phenethyl alcohol, fragrance' '
Allergens & Warnings:
CAUTION: IF PRODUCT ENTERS THE EYE, WASH OUT THOROUGHLY WITH PLENTY OF CLEAN WATER.Shipping details
Estimated ship dimensions: 1.73 inches length x 1.85 inches width x 7.01 inches height
Estimated ship weight: 0.61 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this safe for color treated hair?
submitted by Targetmommaof2 - 3 months ago
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Guests are saying
The cleansing shampoo has received a mix of feedback, with many guests praising its ability to cleanse without stripping moisture, making it ideal for various hair types. Guests appreciate the pleasant scent and effective lather, which leaves hair feeling clean and refreshed. However, some guests experienced irritation or found it less effective for their specific hair needs. Overall, it is a popular choice for those seeking a gentle yet effective cleansing solution.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1136 reviews
77% would recommend
9 recommendations
5 out of 5 stars
19 November, 2025
originally posted on PATTERN Beauty
Would love it even more in jumbo!
Love this shampoo my only complaint is that I would like it to be available in the jumbo size! As someone with sisterlocks this shampoo is my go to rather than the hydrating shampoo. The cleansing shampoo is gentle yet effective and does not cause loc slippage in my hair.
4 out of 5 stars
12 November, 2025
originally posted on PATTERN Beauty
Cleansing Shampoo
[This review was collected as part of a promotion.] Cleansing Shampoo worked well. The smell was none like I had smelled before. Not sure if I like it or not.
5 out of 5 stars
30 October, 2025
originally posted on PATTERN Beauty
Great for my locs!
[This review was collected as part of a promotion.] Love this shampoo to keep build up at bay in my locks. They stay fresh and my scalp clean. Thank you!
5 out of 5 stars
21 October, 2025
originally posted on PATTERN Beauty
The best!
[This review was collected as part of a promotion.] Love! Leaves my hair squeaky clean & super soft & detangled. Best clarifying shampoo on the market imo.
5 out of 5 stars
16 October, 2025
originally posted on PATTERN Beauty
Juicy curls
[This review was collected as part of a promotion.] It is essential in the shower hair routine. It has just enough lather and smells amazing. I buy the mini size - it lasts even fir a small size. Highly recommend if you need to wash everyday it is a curly hair must for detailing as well.
5 out of 5 stars
12 October, 2025
originally posted on PATTERN Beauty
Cleansbbf
[This review was collected as part of a promotion.] This cleansing shampoo is a must have for my low porosity hair. It cleans without my hair feeling stripped.
5 out of 5 stars
6 October, 2025
originally posted on PATTERN Beauty
Love it!!!!
[This review was collected as part of a promotion.] The cleansing shampoo has worked wonders with my hair since I started using pattern. And it has always produced the best results when it comes to removing product and build up. This tool is definitely one of the best shampoos I have ever used.
5 out of 5 stars
4 October, 2025
originally posted on PATTERN Beauty
I’m here for it!
[This review was collected as part of a promotion.] That cleansing shampoo is absolutely amazing!! It cleanses your hair without stripping your natural oils in your hair: I sweat due to work outs, and use lots of products. Come wash day, this removes all of that, it’s a great lather, smells yummy, and my hair and scalp feel fresh and clean.
1 out of 5 stars
5 September, 2025
originally posted on PATTERN Beauty
Not safe for color treated hair! Made my hair fall
Did not state it’s not safe for color treated hair! Now my hair is falling out in clumps and ny scalp is very irritated followed by lot of dandruff. Not happy at all :(
5 out of 5 stars
4 September, 2025
originally posted on PATTERN Beauty
The best fragrance! I’m in love
[This review was collected as part of a promotion.] Omg this cleansing shampoo is the love of my life. The fragrance is reminiscent of a fresh flower shop and sweet flower nectar. The consistency of the shampoo is so slippery and smooth. I love the way it easily reaches my scalp and lathers gently. It feels very nurturing, and the scent makes me smile. It would be amazing if this scent made it to the entire line. I do appreciate that the leave in-conditioner scent pairs well with the cleaning shampoo’s scent. Thank you Tracee! <3
5 out of 5 stars
30 August, 2025
originally posted on PATTERN Beauty
Soft and Squeaky Clean
[This review was collected as part of a promotion.] I’m a wash-and-go girly, and I use a lot of styling creams and gels. I start with the clarifying shampoo to gets my strands squeaky clean without snatching the moisture. Then I follow up with the moisturizing shampoo for that soft, bouncy finish. This combo? Surprisingly legit.
5 out of 5 stars
21 August, 2025
originally posted on PATTERN Beauty
Excellent Cleansing Shampoo
This is a wonderful cleansing shampoo! It cleans the scalp and hair without stripping it, and it smells lovely. I highly recommend trying this product.
5 out of 5 stars
9 August, 2025
originally posted on PATTERN Beauty
Lite bright shiny hair
Shampoo is light, lathers well and richly (from the first shampoo) and removed the brassiness from my natural gray. Was very pleased with the results and will definitely keep this as my primary!
1 out of 5 stars
3 August, 2025
originally posted on PATTERN Beauty
Unfortunately, this did not work
[This review was collected as part of a promotion.] Unfortunately, this did not work well for my hair. I used it twice. Gave it to someone who loves pattern and it works wonders on her hair.
5 out of 5 stars
31 July, 2025
originally posted on PATTERN Beauty
Curls
[This review was collected as part of a promotion.] I never knew what my curls looked like before getting pattern
5 out of 5 stars
27 July, 2025
originally posted on PATTERN Beauty
Consistent is the key
[This review was collected as part of a promotion.] I recently purchased the Pattern Cleansing Shampoo and I have high porosity hair so I really didn't need that much but it made my hair feel so clean and it smells good. I am glad my friend introduced me to this line. I have been natural for about 2 1/2 years and Tracee Ellis Ross thank you for this creative line. My hair is finally the curls I was praying for . It took a few months to get the front of my hair to curl consistent is the key.
5 out of 5 stars
27 July, 2025
originally posted on PATTERN Beauty
10/10
[This review was collected as part of a promotion.] I love the scent, it clarified my hair with without stripping it of its natural oils and most of all I love that there aren’t any dyes in pattern products
5 out of 5 stars
27 July, 2025
originally posted on PATTERN Beauty
A little goes a long way
[This review was collected as part of a promotion.] Deep cleansing without stripping the hair. Love the scent
5 out of 5 stars
20 July, 2025
originally posted on PATTERN Beauty
Refreshing
[This review was collected as part of a promotion.] I love this shampoo for the clean effect it gives my curls.
5 out of 5 stars
16 July, 2025
originally posted on PATTERN Beauty
Good size for testing
[This review was collected as part of a promotion.] Good size to get a feel for the product. Cleansed effectively. Smelled nice, lathered well.